ASO Specialist

Game Companies; Helsinki; On-site; EUR 55,000 - 80,000; Full time

Job summary

Supercell in Helsinki or London is seeking an experienced ASO Specialist to grow visibility and downloads of our games on Apple App Store and Google Play. You will drive ASO strategies, optimise keywords, and collaborate across departments to improve store performance.

Join a team that values data-driven decisions, experimentation, localization, and close cooperation with Creative, Product, Marketing and UA teams to support launches and ongoing growth.

Qualifications

• Strong understanding of App Store Algorithms.
• Experience supporting keyword optimisation strategies.
• Knowledge of data analysis and ability to create reports.
• Up-to-date with mobile marketing and ASO best practices.

Responsibilities

• Devise strategies and project plans to improve App Store ranking and organic installs.
• Coordinate projects with stakeholders across creative, product, marketing and other teams.
• Execute A/B testing to increase conversions and document results.
• Contribute to keyword optimisation strategies.
• Monitor app store performance metrics and analyze data.
• Create localisation strategies for top markets.
• Work with UA team on Custom Product Pages and Custom Store Listings.
• Support new games to launch.

Skills

ASO strategies

Keyword optimization

A/B testing

Data analysis

Localization

App store analytics

Cross-functional collaboration

Creative thinking

Tools

AppRadar

AppTweak

Job description

Marketing Strategy 2–5 years Product Management

We are seeking an experienced App Store Optimization (ASO) Specialist to join our Media & Ops team as we continue to drive our growth story forward!

The mission is to increase the visibility and downloads of our existing games. As our App Store Optimization Specialist, you will be responsible for developing and implementing effective ASO strategies to improve the visibility and download rates of our games on the Apple App Store and Google Play.

What You’ll Be Doing

• Devise strategies and project plans to improve App Store ranking and drive organic installs
• Coordinate and managing projects from inception through to completion, working with internal and external stakeholders across creative, product, marketing and other business functions
• Execute A/B testing to increase conversions, establishing best practices, documenting results and implementing in the stores
• Contributing to keyword optimisation strategies
• Monitor app store performance metrics and analyze data to identify areas for improvement and optimization
• Create localisation strategies for our top markets
• Work with our UA team to create Custom Product Pages & Custom Store Listings to support their activities
• Support new games to launch

What You Have

• Strong understanding of App Store Algorithms
• Experience supporting keyword optimisation strategies
• Knowledge of data analysis
• Ability to create reports
• Keeping up-to-date with the latest trends and best practices in mobile digital marketing and ASO
• Strong communication and collaboration skills
• Strong creativity skills
• Good innovative skills
• Experience planning and conducting A/B testing in collaboration with related business functions
• Understanding of how the upper funnel and down funnel metrics work
• Experience with app store analytics, and ASO platforms, (e.g. AppRadar, AppTweak)

Would Be Nice if You Also Have

• +3 years of experience in ASO management, preferably in the mobile gaming industry
• Established background in marketing, product or product marketing
• Extremely organized with solid project management skills
• Excellent communication skills both written and verbal

Where You’ll Be

This position can be based in Helsinki or London, as we have game teams in these two cities.

About Supercell

Supercell is a games company from Helsinki, Finland, with offices also in San Francisco, Seoul, Shanghai, and London. You might know us as the makers of Hay Day, Clash of Clans, Boom Beach, Clash Royale, and Brawl Stars. Our mission is to create great games that as many people as possible play for years and that are remembered forever.

So, how do we make great games? By putting together the best teams and giving them the freedom and independence to succeed. And by taking risks, failing, sharing learnings, and killing lots of projects.

Hey, You Might Love It Here!

Independent cells and trust are at the core of our culture. But it takes more than that to make great games. We take good care of our people, providing them with the compensation, work environment, and resources they need to succeed while having fun along the way.

You Are Not Your Job Title

Here, you won’t need to focus on chasing titles or climbing ladders. Internally, our job titles don’t include prefixes like Senior, Junior, Principal, or Director. Recognition isn’t tied to your title, as it doesn't define the impact you can have around here.

Benefits And Compensation

Luring you in with glitter, glamour, and gems isn't what we're about. We want you to enjoy your time here fully, so we structure our compensation and benefits with that in mind. It starts with perceiving you as a human being, not a resource.

Relocation? Yes!

No matter where you’re moving from, our dedicated mobility team and partners will support you throughout your move. We’ll ensure the process is as smooth as possible for you and anyone joining you – whether they’re family members of the human or animal kind!

Not Sure if You Should Apply?

Many candidates with great skills and experience second-guess themselves. The bar is high, but if this role excites you, apply! We’re here to help you succeed. Also, we're happy to learn about any specific accommodations you may need to fully engage in our recruitment process.

Wishing you all the best,

The Supercell Recruitment team