Web & Digital Manager (Accounting, Tax, Payroll & Legal services)

Auxadi; Madrid; Presencial; EUR 50.000 - 80.000; Jornada completa

Descripción de la vacante

Auxadi, a leading international accounting and transfer pricing services firm, seeks a Web & Digital Manager to drive digital engagement, lead generation, and online brand visibility across markets. You will own the digital ecosystem including website, email marketing, social channels, and digital acquisition to support revenue growth.

The role combines strategic thinking with hands-on execution, requiring strong analytics, marketing tech, and stakeholder management.

Formación

• Experience in managing websites, email marketing systems and digital campaigns.
• Strong understanding of SEO, SEM, web analytics and lead generation best practices.
• Experience with marketing automation and customer segmentation tools.

Responsabilidades

• Own, maintain, and optimize the corporate website for performance, usability and UX.
• Develop and execute digital acquisition and lead generation campaigns across channels.
• Manage email marketing strategy, calendars, and automations.
• Monitor KPIs, conversion, and attribution; provide actionable insights.
• Design and execute social media strategy to support acquisition and brand visibility.
• Monitor online reputation and third-party digital presence across platforms.
• Provide regular analytics and performance reporting to the CMO.

Descripción del empleo

The Web & Digital Manager will be responsible for driving digital engagement, lead generation, customer insights, and online brand visibility across all markets and business units. This role will own the company's digital ecosystem, ensuring the website, email marketing, social media channels, and digital acquisition activities operate effectively to support revenue growth.

The successful candidate will combine strategic thinking with hands-on execution and possess a strong understanding of digital marketing, analytics, website management, customer segmentation, and marketing technology. They will also have strong stakeholder management skills with the ability to engage with senior managers. Prior experience and knowledge of international corporate services including legal set-up, transfer pricing, accounting, tax compliance is required.

Key Roles and Responsibilities

Website Management & Optimization

• Own, maintain, and continuously enhance the corporate website to ensure optimal performance, usability, and user experience
• Coordinate website updates, content publishing, and technical improvements,
• Identify opportunities to improve website conversion rates and customer engagement
• Ensure all website content reflects brand, product, and commercial objectives
• Monitor website health, functionality, security, and compliance requirements

Digital Demand Generation

• Develop and execute digital acquisition strategies that attract qualified prospects and support commercial growth objectives
• Support Director of Strategic Growth Marketing acquisition campaigns through digital channels and lead generation initiatives
• Ensure all website-generated leads are accurately captured, tracked, and routed through the CRM system
• Monitor lead quality, source attribution, and conversion performance
• Develop audience lists and campaign segmentation to improve targeting and campaign effectiveness
• Analyze customer, prospect, and behavioral data to identify trends and opportunities
• Generate actionable customer insights to support campaign planning and commercial decision-making

Email Marketing

• Develop and execute email marketing strategy
• Create and manage email marketing calendars, workflows, and automation,
• Monitor delivery, engagement, conversion, and performance metrics
• Continuously optimize content, audience segmentation, and campaign effectiveness

SEO, SEM & AI Search Optimization

• Develop and execute SEO strategy to improve organic visibility and website traffic
• Manage SEM activities and coordinate paid search initiatives where applicable
• Monitor keyword rankings, search performance, and competitive digital activity
• Identify opportunities to improve visibility across emerging AI-powered search environments and digital discovery platforms
• Recommend and implement technical and content improvements to support search performance

Analytics & Performance Reporting

• Establish regular reporting on website traffic, digital engagement, lead generation, campaign effectiveness, and channel performance
• Monitor key digital marketing KPIs and provide recommendations for optimization
• Produce regular dashboards and insights for CMO
• Promote a data-driven approach to digital marketing decision-making

Social Media Strategy

• Design, execute, and monitor the company's social media strategy
• Manage content planning, publishing schedules, and channel performance
• Ensure social activity supports acquisition, cross-selling, and brand objectives
• Monitor audience engagement and identify opportunities to improve reach and effectiveness
• Coordinate with internal stakeholders to generate relevant and timely content

Online Reputation & Third-Party Digital Presence

• Monitor and maintain the company's digital presence across third-party platforms
• Manage online reviews, directory listings, business profiles, and external digital references
• Coordinate responses and corrective actions as appropriate
• Ensure consistency of company information across all digital properties

Requirements

• Spanish and English language skills
• Experience managing websites, email marketing systems, and digital campaigns
• Strong understanding of SEO, SEM, web analytics, and lead generation best practices
• Experience working with marketing automation and customer segmentation tools
• Experience in international corporate services including legal set-up, transfer pricing, accounting, tax compliance

The successful candidate will be:

• Highly analytical and data-driven
• Technically proficient with marketing technology platforms
• Commercially minded with a strong focus on measurable outcomes
• Comfortable balancing strategy and execution
• Naturally proactive and detail-oriented
• Highly organized and capable of managing multiple priorities simultaneously
• An effective communicator who collaborates well across various stakeholder in marketing, sales, operations, client service, and product teams

Success Measures

• Improvements in website traffic, engagement, and conversion rates
• Increased effectiveness of email marketing campaigns
• Improvement in SEO rankings and organic traffic
• CRM segmentation quality and campaign performance
• Growth and engagement across social media channels
• Accuracy and effectiveness of marketing performance reporting

Auxadi is a leading international firm providing Accounting, Reporting, Compliance, Payroll, Corporate Secretarial (CoSec) and Transfer Pricing services, powered by technology and talented professionals.

With 300+ professionals across 22 jurisdictions, we support clients in more than 50 countries, delivering seamless solutions for multi-country operations.

Auxadi is an equal opportunity employer and is strongly committed to promoting equal opportunities in the workplace, providing the means to assist all employees in their professional and personal development, without tolerating any discrimination.