Spain Avidalia Digital Analytics & CRO

Experimentation Jobs; Barcelona; Presencial; EUR 40.000 - 60.000; Jornada completa

Descripción de la vacante

A digital marketing agency located in Barcelona is seeking a Digital Analytics & CRO specialist. In this role, you will configure GA4 and Google Tag Manager, create dashboards in Looker Studio, and analyze performance metrics to enhance conversion rates. The ideal candidate will have experience with data tracking, user behavior analysis, and A/B testing to drive marketing effectiveness. Join a dynamic team focused on innovative digital strategies that impact business outcomes.

Formación

• Experience with GA4 and Google Tag Manager for event validation.
• Ability to create functional dashboards and analyze performance data.
• Knowledge of user behavior analysis and conversion rate optimization.

Responsabilidades

• Configure and audit GA4 and Google Tag Manager implementations.
• Create functional dashboards in Looker Studio and analyze performance data.
• Propose conversion rate improvements and execute targeted A/B tests.

Herramientas

Google Analytics

Google Tag Manager

Looker Studio

Descripción del empleo

Overview

Why Here? Avidalia stands as a digital marketing agency with 12 years of experience, located in central Barcelona. The agency serves clients across multiple sectors, emphasizing talent development and continuous training. The Web Analytics team handles measurement, reporting, and optimization for diverse B2B and e-commerce projects, ensuring stable data tracking and actionable insights.

Responsibilities

What Will You Do? As a Digital Analytics & CRO at Avidalia, you will configure and audit GA4 and Google Tag Manager implementations to validate events and ensure reliable tracking. You will create functional dashboards in Looker Studio, analyze performance data, and identify opportunities across funnels and campaigns. Additionally, you will examine user behavior patterns, propose conversion rate improvements, and execute targeted A/B tests for business impact.