VP, Field Marketing EMEA South

Salesforce; España; Presencial; EUR 180.000 - 280.000; Jornada completa

Descripción de la vacante

Salesforce is seeking a Vice President of Field Marketing to lead the EMEA South organization, defining and driving the regional marketing strategy across a complex, high-growth region.

This senior leader will partner with Sales and cross-functional leadership to translate priorities into localized programs that fuel pipeline, revenue and customer engagement, while building and inspiring a high-performing team.

Formación

• Significant senior leadership experience in B2B enterprise marketing.
• Experience leading strategy across a complex, multi-country region with varied maturity.
• Ability to develop regional marketing strategy from business objectives.
• Strong commercial acumen and fluency in pipeline, revenue and ROI.
• Proven track record partnering with senior Sales leaders.
• Ability to synthesize complexity into clear priorities.
• Experience balancing global scale with local localization.
• Experience leading through influence in matrixed organizations.

Responsabilidades

• Own the overall Field Marketing strategy for EMEA South, aligning priorities with growth objectives.
• Serve as a trusted strategic partner to senior Sales and cross-functional leadership.
• Translate company-wide priorities into locally relevant strategies reflecting market needs.
• Use pipeline, revenue, customer and market insights to identify opportunities and gaps.
• Establish clear priorities for the organization and allocate resources across countries.
• Build an integrated regional marketing strategy across programs, events and demand generation.
• Partner with global and regional Marketing teams to localize programs for EMEA South.
• Establish measures of success and drive accountability for pipeline and revenue.
• Lead, develop and inspire a high-performing organization.
• Represent EMEA South within the global Field Marketing organization.

Conocimientos

Senior leadership

B2B enterprise marketing

Regional strategy

Marketing ROI

Executive partnership with Sales

Localization across markets

Descripción del empleo

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Category

Marketing & Communications

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn't a buzzword - it's a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You're in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

Role Overview

We are seeking an exceptional Vice President of Field Marketing to lead our EMEA South organization. This is a senior leadership role responsible for defining and driving the marketing strategy across a complex, diverse and high-growth region.

The VP will serve as a strategic partner to EMEA South GTM leadership, translating business priorities and growth opportunities into a focused marketing strategy that drives pipeline, revenue and customer engagement. This leader will inherit a strong team with significant execution capability; the opportunity is to provide the strategic direction, prioritization and leadership required to maximize its impact.

Success requires someone who can operate at both the executive and regional level and who understanding the broader company strategy while recognizing that markets across EMEA South have different levels of maturity, customer dynamics, growth opportunities and go-to-market needs.

Key Responsibilities

• Own the overall Field Marketing strategy for EMEA South, aligning marketing priorities and investments to the region's growth objectives and business priorities.
• Serve as a trusted strategic partner to senior Sales and cross-functional leadership, bringing a strong Marketing point of view to regional business planning and decision-making.
• Translate company-wide priorities, campaigns and sales plays into locally relevant strategies that reflect the unique needs of individual markets, industries and customer segments.
• Use pipeline, revenue, customer and market insights to identify opportunities, diagnose performance gaps and determine where Marketing can have the greatest impact.
• Establish clear priorities for the organization, balancing near‑
• Lead investment and resource allocation across a complex portfolio of countries, segments and programs, making deliberate tradeoffs based on business opportunity and expected return.
• Build an integrated regional marketing strategy across field programs, campaigns, events, executive engagement, demand generation, account-based motions and other customer experiences.
• Partner closely with global and regional Marketing teams to leverage scaled programs while ensuring the appropriate level of localization for EMEA South.
• Establish clear measures of success and drive accountability for pipeline, revenue and broader business outcomes.
• Lead, develop and inspire a high-performing organization, creating clarity and empowering strong leaders and teams to execute.
• Represent EMEA South within the broader global Field Marketing organization, ensuring regional insights and customer needs inform global strategy and investment decisions.

What We're Looking For:

• Significant senior leadership experience in B2B enterprise marketing, ideally within a large, global technology or SaaS organization.
• Demonstrated experience leading strategy across a complex, multi-country or multi-market region, with the ability to navigate different levels of market maturity, growth expectations and go-to-market models.
• Proven ability to develop a regional marketing strategy from business objectives rather than simply execute against an established global marketing plan.
• Strong commercial acumen and fluency in pipeline, revenue, growth, coverage, customer acquisition and marketing ROI.
• Track record of partnering with senior Sales leaders and operating credibly as part of an executive go-to-market leadership team.
• Ability to synthesize significant complexity into a small number of clear priorities and mobilize an organization around them.
• Strong judgment around investment and resource allocation, including the ability to make difficult tradeoffs and challenge legacy approaches when business priorities change.
• Experience balancing global scale with local relevance and a strong appreciation for the importance of localization across diverse markets.
• Proven ability to lead through influence across highly matrixed organizations and build alignment across Sales, Marketing, Product, Strategy and other functions.
• Experience leading and develop