Vice President, Earned Media

NP Digital; España; A distancia; EUR 80.000 - 120.000; Jornada completa

Descripción de la vacante

A leading performance marketing agency is seeking a VP, Earned Media to lead SEO and Content Marketing in Spain. The ideal candidate will have 10-15 years of experience, managing high-performing teams and driving innovative media strategies. This remote position requires fluency in Spanish and English and occasional visits to the Madrid office.

Servicios

Learning and development opportunities

Innovative and fun work culture

Formación

• 10-15+ years of experience in digital marketing.
• Proven track record managing complex Earned Media campaigns.
• Strong ability to integrate SEO with Paid Media.

Responsabilidades

• Lead and mentor Earned Media teams.
• Define and implement market strategies.
• Drive innovation in Earned Media services.

Conocimientos

SEO

Content Marketing

Digital PR

Generative AI

Data-driven problem solving

Descripción del empleo

TITLE VP, Earned Media

DEPARTMENT Earned Media
DIVISION NP Digital Spain
LOCATION Remote- Spain

ABOUT OUR COMPANY

NP Digital (NPD) is a global award‑winning performance marketing agency. In 2024 Campaign Magazine labeled us the Global Agency of the Year in two categories, and The Drum awarded us the Agency Business Award for Global Development. Google recently handed us the Agency Excellence Award for Media Unification and AdAge listed us on their Best Places to Work list in 2024 and 2025!

NP Digital combines proprietary platforms with best‑in‑class talent to deliver leading edge experiences solutions across paid and organic search, social, content, email, retargeting, user experience, conversion rate optimization, performance display, and feed management. Our award‑winning campaigns are powered by industry‑leading technology - including Ubersuggest, AnswerThePublic, and Crazy Egg - with AI‑driven insights and monitoring at their core.

NP Digital focuses on creating innovative, adaptive, and data‑driven digital marketing plans for our clients. Obsessed with helping companies grow and exceed their goals, NP Digital delivers on the mission of continually helping brands connect and engage with their audience.

ABOUT THE OPPORTUNITY

NP Digital is seeking a visionary and experienced VP, Earned Media to lead our SEO and Content Marketing services in Spain. This role is heavily weighted toward SEO, including on‑page, off‑page, technical, e‑commerce, international, GEO/LLM SEO, and emerging areas such as AI Optimisation.

The ideal candidate will oversee our Earned Media teams, ensuring our processes, delivery, tools, and strategies are at the forefront of the industry; alongside proactively keeping our client relationships strong.

You will also play a key role in integrating Paid Media knowledge strategically into client projects - partnering with Paid Media leaders to propose integrated strategies without taking direct execution ownership.

This role requires thought leadership, innovation, and the ability to translate emerging trends into actionable strategies that deliver measurable business outcomes.

This is a roll‑up‑your‑sleeves kind‑of position that will involve the ability to multi‑task, prioritise, and collaborate.

While this role is remote, we value in‑person connection. We ask for occasional visits to our Madrid office, with flexibility depending on the candidate.

To be considered, candidates must reside and be eligible to work in Spain and are required to be fluent in both Spanish and English.

ABOUT THE RESPONSIBILITIES

Reporting to the Managing Director, the VP, Earned Media will be responsible for:

• Lead and Mentor Earned Media Leads and their teams, ensuring strong performance management, training, and talent development.
• Define and evolve team structures to best align with the needs of current and future clients.
• Craft the strategic approach for the market and support the teams in implementing that strategy through various tactics to ensure client success.
• Embed AI into processes and campaigns to deliver immediate impact and long‑term success as the digital landscape evolves.
• Assisting the teams to deliver the world‑class service our clients have come to expect from NPD, following the award‑winning blueprint established by the company, making tweaks when necessary for the success of the regional clients.
• Drive innovation by developing new service offerings in Earned Media, with a strong emphasis on GEO/LLM SEO and AI Optimisation; collaborating with our expansive global team that is constantly pushing boundaries in these areas.
• Ensure the delivery of cutting‑edge SEO and content strategies for clients across industries, including enterprise and international brands.
• Create, implement, and update delivery processes that drive efficiency without sacrificing effectiveness.
• Act as a senior strategic partner in client engagements, collaborating with Paid Media and other departments to deliver holistic strategies.
• Represent NP Digital in new business pitches and at industry conferences as a thought leader.
• Serve as an escalation point for complex client and sales challenges.
• Own the P&L of the Earned Media department, balancing innovation and efficiency to meet revenue and profitability goals.
• Recruit, develop, and retain top SEO and content marketing talent.
• Continue to educate the team on current best practices and the strategies + tactics that will succeed in the future to ensure campaign longevity.
• Iterate and refine deliverables to ensure they are both strategic and compelling for clients.
• Elevate our reporting to ensure that our clients are aligned and understand the intricacies of our digital campaigns through streamlined narratives and visuals.
• Build a high performing and engaging work culture where employees thrive.

ABOUT YOU

• 10-15+ years of experience in digital marketing with deep expertise in SEO, Content Marketing, UX, Digital PR, and Generative AI visibility. Supplementary experience in other channels (Email, Paid, etc) is preferred.
• Proven track record managing complex Earned Media campaigns for Fortune 500 or equivalent clients, with experience leading multi‑market campaigns that encapsulate multiple channels.
• Experience in emerging SEO areas such as GEO/LLM SEO and AI Optimisation.
• Strong ability to integrate SEO with Paid Media and other marketing channels for holistic strategies.
• Demonstrated success in building, mentoring, and leading high‑performing teams.
• Experience managing a P&L, with the ability to forecast costs – especially for hiring needs.
• Data‑driven problem solver with strong analytical skills and ability to apply strategic frameworks.
• Strong communicator able to translate complex technical concepts into engaging narratives for C‑suite and marketing leaders.
• Confident presenter with thought leadership experience, ideally including speaking at conferences or industry events.
• Deep understanding of agency business operations and how to leverage performance tactics for long‑term client success.

BONUS POINTS

• Experience with AI‑driven SEO tools and advanced automation in marketing workflows.
• Demonstrated thought leadership through publications or conference talks.
• Expertise in international SEO, multi‑language campaigns, and large‑scale enterprise content strategies.

ABOUT YOUR GROWTH

As an organisation we support your growth and development by investing in your learning to advance your career. We believe in empowering you to showcase your knowledge and skills to win together.

ABOUT OUR CULTURE

We value our best‑in‑class company culture, which is results‑driven, innovative, fast‑paced and fun. Our focus is on outcome, not output. We encourage our employees to work with an entrepreneurial spirit while applying a businesslike approach. When you work with great people and leaders that support you, there is no end to what you can accomplish. We celebrate different backgrounds and perspectives from our team members, but one thing we all have in common is a core set of values:

Think Big

“Think Big” challenges our teams in all aspects of the business. For our clients, it requires that we expand their vision beyond what’s expected, while pushing us to become a committed partner who provides strategic recommendations and measurable outcomes.

Own It

“Own It” plays a key role in encouraging employee autonomy. We believe owning it inspires employees to build skillsets within their roles and beyond to drive their career where you want. “Own It” highlights ability to make the work yours and deliver creative results.

Have Fun

“Have Fun” means we enjoy working together and cultivating a great work experience for everyone. Our passion for what we do is visible throughout the organisation. Anything we enjoy, we are naturally going to do better, so we make our work something we look forward to, rather than simply something we have to do.

NP Digital is an Equal Opportunity Employer, proud of our diversity and inclusive culture! Our goal is to positively impact change through our actions, and we’re committed to equal employment opportunities regardless of race, religion, color, sex, gender identity, sexual orientation, age, non‑disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law. All employment is decided based on qualifications, merit, and business need.