User Acquisition Specialist Apps

Leadtech Group; España; Híbrido; USD 58.796 - 82.314; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Flexible career path

35-hour workweek in summer

Top-tier private health insurance

Descripción de la vacante

A leading technology company is seeking a User Acquisition Paid Social Specialist to manage performance marketing campaigns across social platforms. This mid-senior level position will involve planning, executing, and optimizing campaigns to drive user acquisition. The ideal candidate has over 5 years of experience, strong analytical skills, and familiarity with mobile app marketing metrics. The role offers a flexible work arrangement with competitive salary and comprehensive benefits.

Formación

• 5+ years of experience managing Paid Social campaigns.
• Proven track record managing mid-to-large budgets.
• Understanding of mobile app marketing metrics.

Responsabilidades

• Plan, launch, and optimize Paid Social campaigns.
• Manage daily campaign operations.
• Conduct structured A/B tests on creatives.

Conocimientos

Hands-on experience with Paid Social campaigns

Analytical mindset

Creative testing frameworks

Herramientas

Meta Ads Manager

TikTok Ads

Excel

Appsflyer

RevenueCat

Looker

Descripción del empleo

HR Business Partner @ Leadtech Group | International Recruitment | Team Leadership

We are looking for a User Acquisition Paid Social Specialist to join our Marketing team focused on Apps. You will be responsible for planning, executing, and optimizing campaigns across Meta, TikTok, and other social platforms to drive user acquisition and retention for our app portfolio. This is a hands‑on performance marketing role that requires strong analytical skills, creativity, and curiosity to test, learn, and scale. You'll collaborate closely with SEM, Programmatic, Creative, Data, and Product teams to ensure we hit growth and profitability goals.

What You'll Do

• Plan, launch, and optimize Paid Social campaigns across Meta, TikTok, and emerging networks.
• Manage daily campaign operations, ensuring spend efficiency and alignment with CAC, ROAS, and LTV targets.
• Work with the Creative team to brief, test, and iterate ad assets and messaging.
• Conduct structured A/B tests on creatives, audiences, and bidding strategies to drive incremental performance.
• Analyze campaign data to extract insights and build optimization hypotheses.
• Collaborate with Data & Martech to refine attribution models and reporting accuracy.
• Monitor market trends, platform innovations, and algorithm updates to identify new opportunities.
• Support budget pacing, forecasting, and reporting across multiple apps and geographies.

Requirements

• 5+ years of hands‑on experience managing Paid Social campaigns (Meta Ads Manager and TikTok Ads required; other platforms a plus).
• Proven track record of managing mid‑to‑large budgets (€200k‑1M+/month) and achieving measurable growth results.
• Strong analytical mindset, comfortable with Excel/Sheets and analytics tools (Appsflyer, RevenueCat, Looker, etc.).
• Understanding of mobile app marketing, especially metrics like CPI, ROAS, LTV, retention, and payback period.
• Experience working with creative testing frameworks and performance‑driven storytelling.
• Proactive, detail‑oriented, and eager to experiment and learn.

Benefits

• Growth and career development: flexible career path, personalized internal training, and an annual budget for external learning.
• Work‑life balance: flexible schedule with flextime, the option of full remote or Barcelona office, free Friday afternoons, and a 35‑hour workweek in July and August.
• Comprehensive benefits: competitive salary, full‑time permanent contract, top‑tier private health insurance (including dental and psychological services).
• 25 days of vacation plus birthday off, flexible vacation options with no blackout days.
• Unique perks: free coffee, fresh fruit, snacks, a game room, rooftop terrace with Mediterranean views, ticket restaurant, nursery vouchers paid directly from gross salary.

Role Details

• Seniority: Mid‑Senior level
• Employment type: Contract
• Job function: Business Development and Sales
• Industries: Technology, Information and Internet
• Location: Barcelona, Spain (flexible remote or on‑site)

Leadtech is an Equal Employment Opportunity (EEO) Employer, encouraging applications from people with diverse backgrounds, interests, and personal circumstances. All applicants are welcome regardless of race, gender, age, religion, nationality, sexual orientation, and/or disabilities. Our team values high energy, skills, and a willingness to contribute to a great project.