Travel Paid Media Strategist

HBX Group; Islas Baleares; On-site; EUR 38,000 - 52,000; Full time

Benefits offered by this job

Innovative environment

Global network of colleagues

Career development across locations

Job summary

HBX Group is seeking a Paid Media Specialist to join Roiback Digital in Spain. You will develop, execute and optimize digital acquisition campaigns for hotel and hospitality clients, across Google Ads, Meta Ads, DV360 and other platforms, aiming to maximize direct bookings and ROI.

You will collaborate with clients and internal teams to deliver strategic recommendations, monitor performance and provide actionable insights, with a data-driven approach to improve CPA and ROAS.

Qualifications

• 2+ years of experience managing Paid Media campaigns across multiple platforms.
• Strong hands-on expertise in Google Ads and Meta Ads (Facebook & Instagram).
• Experience with DV360 and Criteo is desirable.
• Proficiency in GA/GA4, GTM and Looker Studio.
• Fluent or professional English communication skills.
• Travel & hospitality sector knowledge is valued.
• Ability to build trusted client relationships and communicate with stakeholders.

Responsibilities

• Plan, implement, and manage Paid Media campaigns across platforms.
• Create, optimize, and monitor campaigns in Google Ads, Meta Ads, DV360, and Criteo.
• Manage Search, Display, Video campaigns and performance marketing goals.
• Provide budget recommendations and client investment strategies.
• Collaborate with internal teams to deliver strategic campaigns.
• Monitor performance, analyze results, and deliver actionable insights.

Skills

Paid Media

Google Ads

Meta Ads

GA/GA4

GTM

Looker Studio

English Pro

Travel Industry

Tools

DV360

Criteo

Looker Studio

GA4

Job description

HBX Group is seeking a Paid Media Specialist to join Roiback Digital in Spain. You will develop, execute and optimize digital acquisition campaigns for hotel and hospitality clients, across Google Ads, Meta Ads, DV360 and other platforms, aiming to maximize direct bookings and ROI.

You will collaborate with clients and internal teams to deliver strategic recommendations, monitor performance and provide actionable insights, with a data-driven approach to improve CPA and ROAS.