Traffic Monitoring Manager

Roche Bobois; Madrid; Presencial; EUR 40.000 - 60.000; Jornada completa

Descripción de la vacante

A leading high-end furniture brand is seeking a Traffic Manager (French speaker) based in Barcelona. You will coordinate and analyse digital acquisition campaigns in multiple European markets while working closely with teams in Paris. The ideal candidate has a Master's in digital marketing, 5+ years of experience, and is fluent in Spanish, French, and English. Join a dynamic, creative environment that promotes iconic French design.

Servicios

Inspiring work environment

Exposure to European markets

Collaboration with renowned designers

Formación

• Minimum of 5 years' experience managing digital acquisition campaigns.
• Excellent command of digital marketing tools and reporting platforms.
• Fluent in Spanish, French, and English.

Responsabilidades

• Coordinate, monitor, and analyse digital acquisition campaigns.
• Collaborate with marketing teams across several European subsidiaries.
• Ensure tracking tools and data flows function properly and suggest improvements.

Conocimientos

Digital acquisition campaigns management

Performance analysis

Fluent in Spanish

Fluent in French

Fluent in English

Educación

Master’s degree in digital marketing or communications

Herramientas

Google Ads

GA4

GTM

Looker Studio

Matomo

SEMrush

Ahrefs

Descripción del empleo

Traffic Manager (French speaker)

Position based in Barcelona – Roche Bobois Spain Headquarters

Permanent contract

A global reference in French Art de Vivre

Founded in Paris in 1960, Roche Bobois is a world leader in high‑end furniture and interior design. With over 265 showrooms across 56 countries, the brand embodies the French Art de Vivre by blending craftsmanship, innovation, and creativity.

We don’t just create furniture – we craft unique experiences in collaboration with renowned designers and iconic fashion houses.

Joining Roche Bobois means becoming part of a growing international group and helping to promote an iconic French design brand on a global scale.

Reporting to the Operational Marketing Director Europe, you will be responsible for coordinating, monitoring, and analysing digital acquisition campaigns (SEA, Shopping, Paid Social, Display, etc.) executed by local agencies across several European subsidiaries of Roche Bobois.

Monitoring media plans and budgets

Analysing performance reports provided by the agencies

Interpreting traffic data from tools such as GA4, Matomo, and automated dashboards, in order to identify optimisation opportunities and ensure alignment with brand objectives

You will work closely with the Group Digital Marketing Manager and the Global Traffic Manager, both based at the Paris HQ, to align strategies and share best practices across markets.

Local subsidiaries (Spain, Italy, Germany, Switzerland, the UK) to support partner agencies and marketing teams

The Paris headquarters to collaborate with the central communications team on performance, future campaigns, and shared objectives

You will oversee digital campaigns in the following markets :

Coordinate and monitor digital acquisition campaigns (Google Ads, Bing Ads, Meta, Pinterest, Display) managed by external agencies

Implement a multi‑channel, multi‑country budget strategy aligned with brand awareness, traffic, and lead generation goals

Ensure tracking tools and data flows (tagging, conversions) function properly, and suggest improvements where needed

Analyse campaign performance and provide regular reporting with actionable optimisation recommendations

Collaborate with project teams based in Paris to improve performance tracking tools and dashboards

Master’s level qualification (e.g. university or business school) ideally with a specialisation in digital marketing or communications

Minimum of 5 years’ experience managing digital acquisition campaigns (in‑house or agency side)

Excellent command of Google Ads, GA4, GTM, and reporting platforms (Looker Studio, Matomo, SEMrush, Ahrefs, etc.)

Spanish : fluent (day‑to‑day working language)

French : fluent (regular communication with Paris HQ)

English : fluent (coordination with UK and international markets)

An international role within an iconic French design brand

Exposure to multiple European markets and the heart of Roche Bobois’s digital strategy

An inspiring work environment where design, creativity, and performance come together