The Technical Sales Representative is responsible for assisting the Area Sales Managers with calling on prospective customers / target accounts and evaluating and providing technical support to Key, New and Existing account customers.
- Deliver exceptional customer quality and service.
- Provide technical support, plant audits, troubleshooting, and process optimization.
- Reduce customer complaints and resolve product issues effectively.
- Drive sales, margin growth, and volume expansion.
- Share competitive insights, new products, and market trends with Sales Managers.
- Offer expertise in wood, metal, and plastics coatings technology.
- Represent the company at industry seminars and trade shows.
- Manage product trials and support specification approvals for national accounts.
- Collaborate with labs on technical challenges and product development.
- Assist with equipment installation and line adjustments.
- Conduct technical training and application seminars for customers.
- Advise on paint specifications and inventory management.
- Train customers on product use and application techniques.
- Prepare samples and panels for sales presentations.
- Maintain accurate records of technical service issues for follow-up.
- Experienced Engineer / Technical Assistant in Industrial Paint Applications.
- Strong knowledge of the Spanish industrial wood coatings market.
- Proven track record in technical support for major accounts, including automated production lines.
- Solid understanding of coatings technology, curing processes, and application systems (robotic, autospray, vacuum, roller).
- Expertise in wood substrate coating technologies and exterior joinery coatings, including window design and application.
- Skilled in root-cause analysis and problem-solving for technical issues.
- Hands‑on ability to spray all major coating technologies.
- Proficient with automatic color‑matching systems and advanced application methods.
- Spanish / English
Travel requirements : up to 50%