Sr Channel Marketing Specialist MFD

Honeywell; Madrid; Presencial; EUR 45.000 - 65.000; Jornada completa

Descripción de la vacante

A global technology firm is seeking a Customer Marketing Sr Specialist in Madrid to lead vertical marketing growth initiatives. The candidate will develop marketing plans to enhance customer engagement and drive sales for Building Automation in Spain. A successful applicant will possess at least 5 years of channel marketing experience and have strong relationship-building skills. This full-time position emphasizes creativity and strategic thinking in a fast-paced environment.

Formación

• Proven experience of at least 5 years in channel marketing or related roles.
• Demonstrated success in developing and executing channel marketing strategies.
• Strong analytical and strategic thinking skills.
• Ability to build and maintain strong relationships with channel partners.
• Proficiency in demand generation and lead generation strategies.

Responsabilidades

• Develop and execute comprehensive vertical specific and country growth marketing plans in Spain.
• Increase reach and engagement through account-based marketing.
• Build and maintain strong relationships with commercial teams and verticals sales in Spain.
• Oversee planning execution and performance evaluation of integrated marketing campaigns.
• Lead management of Marketing Development Funds (MDF) with key channel partners.

Conocimientos

Digital Marketing

Marketing

Google Analytics

Pardot

HTML5

MailChimp

Marketing Automation

Salesforce Marketing Cloud

HubSpot

Responsys

Email Marketing

Social Media Management

Educación

Bachelor's degree in Marketing, Business or related field

Master's degree in Marketing or Business Administration

Herramientas

Marketing Automation platforms

CRM systems

Descripción del empleo

Description

We are seeking a highly motivated and results-driven Customer Marketing Sr Specialist to drive the execution of vertical and country marketing growth plans for Building Automation in Spain.

In this role you will be responsible for accelerating demand generation in Spain through the development of vertical specific and country growth marketing plans and the execution of these comprehensive plans making use of marketing shared services for creative and content media and events.

Your ability to understand customer needs translate into a value proposition to ensure that local sales andcustomer marketing objectives are captured and acted on as well as the overall business goals is essential for success in this role. Through the use of account-based marketing your work will deliver impact with campaigns that strengthen customer relationships grow engagement with target audiences enhance brand perception new product introduction (NPI) awareness and contribute to the overall success and profitability of the company.

The successful candidate will have a track record in delivering measured results through planning managing and executing marketing campaigns at country level. The candidate will also have excellent communication skills and the ability to thrive in a fast-paced environment.

Responsibilities

• Develop and execute comprehensive vertical specific and country growth marketing plans in Spain that align with Building Automation business goals optimizing partner and end-user engagement that generates a strong sales pipeline through campaigns and events
• Increase reach and engagement through the use of account-based marketing and ensure that communications and outreach efforts is adapted in local language to resonate with customers in Spain translating into increased country footprint.
• Ensure that the marketing shared services for creative and content effectively deploys the value proposition in collaterals.
• Build and maintain strong relationships with the direct and indirect commercial teams and verticals sales in Spain to capture continuous improvement for campaigns.
• Oversee the planning execution and performance evaluation in collaboration with the marketing shared services for creative and content media and events of promotions integrated marketing campaigns for verticals NPI or other impact campaigns designed to engage customers and drive revenue.
• Lead the management of Marketing Development Funds (MDF) with key channel partners and distributors and coordinate the development of joint marketing initiatives to maximize their reach and effectiveness in Spain.
• Lead the development and execution of small local events targeting different audiences including end-users specifiers and partners to foster connections build new relationships and generate revenue.
• Leverage collaborations with sales in Spain and customer marketing to ensure alignment and maximize impact.

Qualifications

YOU MUST HAVE

• Proven experience of at least 5 years in channel marketing or related roles
• Demonstrated success in developing and executing channel marketing strategies
• Strong analytical and strategic thinking skills
• Ability to build and maintain strong relationships with channel partners
• Proficiency in demand generation and lead generation strategies
• Experience in utilizing marketing automation platforms and CRM systems
• Knowledge of distribution and partner channel dynamics

WE VALUE

• Bachelors degree in Marketing Business or related field
• Masters degree in Marketing or Business Administration (preferred)
• Passion for driving channel growth and maximizing sales opportunities
• Proven track record of developing successful channel marketing programs
• Strong leadership and project management abilities
• Ability to think creatively and innovatively
• Experience in managing and mentoring a team
• Experience in the technology or manufacturing industry (preferred)

Honeywell is an equal opportunity employer. Qualified applicants will be considered without regard to age race creed color national origin ancestry marital status affectional or sexual orientation gender identity or expression disability nationality sex religion or veteran status. Learn more about inclusion and diversity

Required Experience : Senior IC

Key Skills

Digital Marketing,Marketing,Google Analytics,Pardot,HTML5,MailChimp,Marketing Automation,Salesforce Marketing Cloud,HubSpot,Responsys,Email Marketing,Social Media Management

Employment Type : Full-Time

Experience : years

Vacancy : 1