Social Media Manager

Disney Parks and Resorts; Madrid; Híbrido; EUR 50.000 - 70.000; Jornada completa

Descripción de la vacante

A leading entertainment company located in Madrid seeks a Social Media Manager to develop and implement social media strategies for Studio Marketing. The ideal candidate will manage a team, oversee analytics, and have extensive experience in social media with fluency in both Spanish and English. This role combines creativity with data-driven decision making in a dynamic environment.

Formación

• A minimum of 8-10 years of experience in social media.
• Comfortable navigating large global organizations.
• Previous experience managing people.

Responsabilidades

• Manage the social media team and set strategic priorities.
• Oversee analytics and ensure campaigns are data-driven.
• Manage influencer partnerships and budget.

Conocimientos

Fluency in Spanish

Fluency in English

Strategic thinking

Excellent interpersonal and communication skills

Creativity

Data collection and analysis

Educación

Higher education degree in marketing

Descripción del empleo

Job Summary

About the Role & Team

This role will be responsible for the development and implementation of the Social Media strategy for Studio Marketing and Brand Franchise, integrating content, influencer, and data strategies, while managing a team of 3 people. Additionally he/she will collaborate with other Lines of Business social media teams on the strategy for Studio content (films and series) as well as the Disney, Marvel, Lucasfilm, and Pixar franchises.

This role will require you to be working 4 days a week in our office and 1 day from home.

What You Will Do

• Manage the social media team, setting strategic priorities and allocating resources across 22 social media channels of Studio and Brand Franchise business.
• Oversee analytics and insights, ensuring all campaigns are data-driven.
• Manage influencer partnerships end-to-end, from selection to performance reporting.
• Budget management and optimization.
• Acts as a bridge with the wider marketing team (PR, Brand, D+, Brand Franchise) to align social content with studio objectives.
• Boost a creativity mindset to the team and agency partners to boost Engagement rate of our social media content.
• Guarantee sustained growth in our social media platforms, by maintaining and building on gains in engagement, reach, and conversion.
• Optimize influencer spend and content output without requiring additional budget.
• Create and update content calendar for Social Media
• Stakeholder management, working with different teams and communicating clearly and persuasively

Required Qualifications & Skills

• A higher education degree in an area of the marketing field, preferably social media.
• A minimum of 8-10 years of experience in social media.
• Fluency in Spanish and English.
• Understanding of the Spanish Social Media landscape, from understanding what can cut through where to know what will drive engagement rates.
• Content calendar planning - you’re confident owning upcoming calendars, leading the charge with a holistic view of what’s happening.
• Comfortable navigating matrix’d large global organizations, and are familiar with approval processes, creative guidelines and approval systems.
• Previous experience managing people.
• Ability to interact at all levels.
• Excellent interpersonal and communication skills.
• Good Team Player.
• Well organized.
• Experience in data collection and analysis.
• Initiative.
• Creativity and open minded.
• Strategic thinking.
• Analytical & attention to detail.

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

We will ensure that individuals with disabilities are provided the necessary accommodations to participate in the job application or interview process, to perform essential job functions, and to receive all benefits of employment. Please contact us to request accommodation.

About The Walt Disney Company (EMEA)

Disney EMEA aims to drive growth, innovation and brand affinity across an extremely diverse collection of countries with a team of over 6,000 employees operating in 59 markets with offices in 29 countries.

About The Walt Disney Company

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with TWDC Iberia S.L , which is part of a business we call The Walt Disney Company (EMEA).