Social Media Manager

SHA; Madrid; On-site; EUR 60,000 - 90,000; Full time

Benefits offered by this job

SHA Academy

weCare health & wellbeing program

Global expansion & diverse culture

Job summary

SHA is a global wellness brand operating in Spain and beyond, seeking a senior content marketer to create and optimize digital content aligned with AB Living Group and SHA's brands. You will craft content strategies, oversee campaigns, and ensure consistency of brand voice across channels.

The role involves developing marketing strategies, producing engaging content, and analyzing performance to drive brand awareness and audience growth.

Qualifications

• Minimum 10 years of proven experience in a similar role with luxury/hospitality wellbeing brands.
• Excellent consulting, writing, editing, presentation, and communication skills.
• Ability to manage and monitor the companys social media channels effectively.
• Bachelor's degree in Communications, Marketing, Business, New Media, or Public Relations.

Responsibilities

• Establish a content calendar for short- and long-term campaigns across digital channels.
• Create engaging content meeting brand standards and objectives.
• Devise content strategies for specific audiences to drive website visits.
• Ensure a unified brand voice across social media and content.
• Monitor competitors with trend research to identify gaps and opportunities.
• Track KPIs and metrics using digital tools to assess performance.
• Develop marketing strategies for digital content, including email campaigns and posts.
• Write blog posts, ebooks, and materials for products or services.
• Create presentations to communicate new strategies to the team.
• Edit text and images to align with brand guidelines.
• Create infographics to illustrate complex concepts simply.
• Evaluate new technologies and incorporate them into strategies.
• Update the website to attract customers to products or services.
• Research topics to support blogs, websites, and marketing materials.
• Analyze industry trends to identify opportunities for the company.

Skills

Content strategy

Copywriting

Social media

Analytics tools

Campaign planning

Education

Bachelor's degree

Tools

Google Analytics

Mailchimp

SEO tools

Job description

SHA is the global benchmark in proactive health, longevity, and integrative wellness. From our centers in Spain and Mexico, we combine leading-edge Western medicine with natural and ancestral therapies to deliver personalized health programs that transform our guests' lives.

We are a Spanish company with international reach, currently in a period of expansion, made up of a multicultural team of professionals passionate about their vocation. We believe in genuinely caring for people — guests, talent, community, and planet — and in excellence as a habit, not an exception.

Joining SHA means becoming part of a project with purpose: contributing to a more conscious world, while growing professionally and personally alongside a team committed to becoming the best version of themselves and of those around them.

Objective

To create, improve, and monitor digital content to reach AB Living Group and its brands' target audiences, in line with their objectives. This role involves the creation, curation, and assessment of digital content used for brand awareness and other marketing activities. It is responsible for establishing online content strategies, creating content, and distributing it effectively through the appropriate channels.

Key Responsibilities

• Establishing a content calendar to create short- and long-term content campaigns across different digital channels
• Creating engaging content that meets company objectives and brand standards
• Devising content strategies tailored to specific audiences, aimed at achieving clear goals, such as a target number of website visitors
• Ensuring consistency throughout content by promoting a unified brand voice and identity aligned with social media profiles
• Monitoring and researching competitors and other industry players to identify trends, relevant data, and content or keyword gaps to address
• Tracking and measuring digital content performance using digital tools that assess key performance indicators (KPIs) and metrics
• Developing marketing strategies for digital content, including email campaigns and social media posts
• Writing blog posts, ebooks, and other materials relevant to the company's products or services
• Creating presentations to communicate new marketing strategies to the rest of the team
• Editing text and images to ensure alignment with the company's brand guidelines
• Creating infographics to illustrate complex concepts in a simple way
• Evaluating new technologies and proposing ways to incorporate them into existing strategies
• Creating and updating the website to attract customers to the company's products or services
• Researching topics related to the company's products or services to create content for blogs, websites, and other marketing materials
• Researching and analyzing industry trends to identify new opportunities the company can capitalize on
• Complying with all Information Security policies and processes

Qualifications & Experience

• Ability to use digital marketing tools and online calendars for campaigns
• Solid online marketing skills and a good understanding of major marketing channels
• Minimum 10 years of proven experience in a similar role, currently working with a brand of similar positioning (Luxury / Hospitality / Wellbeing / Real Estate)
• Excellent consulting, writing, editing (photo/video/text), presentation, and communication skills
• Sufficient availability to properly manage and monitor the company's social media channels
• Demonstrable social media experience and knowledge of social analytics tools
• Positive attitude, detail- and customer-oriented, with strong multitasking and organizational skills
• A genuine passion for the Wellness / Hospitality industry!
• Bachelor's degree in Communications, Marketing, Business, New Media, or Public Relations

Personal Attributes

• Passionate about longevity, wellbeing, and lifestyle transformation
• Strategic thinker with strong hands-on execution
• High attention to detail, scientific rigor, and creative excellence
• Able to turn complex science into aspirational, accessible narratives

What We Offer

The best place to grow your career

• Be part of a leading brand undergoing an exciting expansion (SHA Mexico and SHA Emirates), within a multicultural environment alongside top-tier professionals, making a meaningful positive impact on the planet — we are Green Globe certified!
• We take care of your health and wellbeing through weCare, a program designed for our talent that includes free medical and nutritional consultations, fitness sessions, and meditation
• We want you to grow and learn every day — that's why we invest in your career path and continuous training through a talent development strategy that will drive your professional growth. Be part of SHA Academy!
• Join our Dream: helping people achieve and maintain optimal health, so they can fully enjoy their physical, mental, and spiritual potential. We're driven to give our best, and we want to create a global impact!