Senior Wellness Social Media Strategist

SHA; Madrid; On-site; EUR 60,000 - 90,000; Full time

Benefits offered by this job

SHA Academy

weCare health & wellbeing program

Global expansion & diverse culture

Job summary

SHA is a global wellness brand operating in Spain and beyond, seeking a senior content marketer to create and optimize digital content aligned with AB Living Group and SHA's brands. You will craft content strategies, oversee campaigns, and ensure consistency of brand voice across channels.

The role involves developing marketing strategies, producing engaging content, and analyzing performance to drive brand awareness and audience growth.

Qualifications

• Minimum 10 years of proven experience in a similar role with luxury/hospitality wellbeing brands.
• Excellent consulting, writing, editing, presentation, and communication skills.
• Ability to manage and monitor the companys social media channels effectively.
• Bachelor's degree in Communications, Marketing, Business, New Media, or Public Relations.

Responsibilities

• Establish a content calendar for short- and long-term campaigns across digital channels.
• Create engaging content meeting brand standards and objectives.
• Devise content strategies for specific audiences to drive website visits.
• Ensure a unified brand voice across social media and content.
• Monitor competitors with trend research to identify gaps and opportunities.
• Track KPIs and metrics using digital tools to assess performance.
• Develop marketing strategies for digital content, including email campaigns and posts.
• Write blog posts, ebooks, and materials for products or services.
• Create presentations to communicate new strategies to the team.
• Edit text and images to align with brand guidelines.
• Create infographics to illustrate complex concepts simply.
• Evaluate new technologies and incorporate them into strategies.
• Update the website to attract customers to products or services.
• Research topics to support blogs, websites, and marketing materials.
• Analyze industry trends to identify opportunities for the company.

Skills

Content strategy

Copywriting

Social media

Analytics tools

Campaign planning

Education

Bachelor's degree

Tools

Google Analytics

Mailchimp

SEO tools

Job description

SHA is a global wellness brand operating in Spain and beyond, seeking a senior content marketer to create and optimize digital content aligned with AB Living Group and SHA's brands. You will craft content strategies, oversee campaigns, and ensure consistency of brand voice across channels.

The role involves developing marketing strategies, producing engaging content, and analyzing performance to drive brand awareness and audience growth.