Social Listening Analyst

Transperfect; Madrid; Remote; EUR 34,000 - 83,000; Part time

Job summary

TransPerfect seeks a Social Listening & Insights Specialist for a freelance, project-based role with remote work. You will leverage advanced tools and in-depth platform knowledge to uncover actionable insights that shape brand strategy, campaigns, and consumer understanding.

The role requires strong Chinese and English language skills and the ability to deliver data-driven recommendations across marketing, product, and strategy teams.

Qualifications

• 2-3 years of hands-on experience as a Social Listening Expert or Analyst
• Strong knowledge of social platforms and user engagement patterns
• Experience with analytics tools such as Brandwatch, Meltwater, Sprinklr, Talkwalker or similar
• Ability to write and optimize Boolean queries for deep-dive insights
• Strong communication skills to translate data into actionable insights
• Understanding of regional and cultural dynamics in social media behavior
• Native level proficiency in Chinese (essential)
• Professional level proficiency in English (essential)

Responsibilities

• Monitor and analyse brand health, trends, and campaign performance using social listening tools
• Build and refine complex Boolean queries to extract meaningful data
• Interpret and report social media metrics across platforms
• Create and present data-driven insights for marketing, product, and strategy teams
• Provide strategic recommendations based on real-time sentiment and trends
• Maintain understanding of country-specific markets and cultural nuances

Skills

Social listening

Data analysis

Communication

Boolean querying

Tools

Brandwatch

Crimson Hexagon

Meltwater

Sprinklr

Synthesio

Talkwalker

Sprout Social

Digimind

Sysomos

Job description

TransPerfect stands as a global leader in language and technology solutions, empowering businesses to thrive in a multicultural world.

Freelance Contract (Project based)

Remote working

About the Role:

We are looking for a highly analytical and creative Social Listening & Insights Specialist to join our vendor team. You’ll leverage cutting-edge tools and deep platform knowledge to uncover actionable insights that drive brand strategy, campaign performance, and consumer understanding.

Key Responsibilities:

• Monitor and analyse brand health, industry trends, competitive landscape, and campaign performance through social listening tools
• Build and refine complex Boolean queries to extract meaningful data
• Interpret and report on social media metrics across platforms like Wechat, Rednote, and others
• Create and present data-driven reports and insights that inform marketing, product, and strategy teams
• Provide strategic recommendations based on real-time consumer sentiment and social media trends
• Maintain a strong understanding of country-specific target markets and cultural nuances

What We’re Looking For:

• 2-3 years of hands-on experience as a Social Listening Expert, Social Media Analyst, Strategist, or Consumer Insights Analyst
• Strong knowledge of key social media platforms and how users engage on each
• Proven experience with analytics tools such as Brandwatch, Crimson Hexagon, Meltwater, Sprinklr, Synthesio, Talkwalker, Sprout Social, Digimind, Sysomos, or similar
• Ability to write and optimize Boolean queries for deep-dive insights
• Strong communication skills with the ability to translate complex data into clear, actionable insights
• A deep understanding of regional and cultural dynamics in social media behaviour
• Native level proficiency in Chinese language (essential)
• Professional level proficiency in English (essential)