Social Listening Analyst

Transperfect; Barcelona; Remote; EUR 34,000 - 72,000; Full time

Job summary

TransPerfect is seeking a highly analytical Social Listening & Insights Specialist to join our vendor team. You will leverage advanced tools to uncover actionable insights that drive brand strategy, campaign performance, and consumer understanding.

The role requires strong expertise in social listening, data interpretation, and the ability to translate complex data into clear insights for marketing and product teams.

Qualifications

• 2–3 years of hands-on experience in social listening or consumer insights.
• Strong knowledge of social media platforms and user engagement per platform.
• Experience with analytics tools like Brandwatch, Meltwater or Sprinklr.
• Ability to write and optimize Boolean queries for deep-dive insights.
• Strong communication skills to translate data into actionable insights.
• Understanding of regional and cultural dynamics in social media behavior.
• Native level Chinese language proficiency (essential).
• Professional level English (essential).

Responsibilities

• Monitor and analyse brand health, trends, and campaign performance via social listening tools.
• Build and refine complex Boolean queries to extract meaningful data.
• Interpret and report metrics across platforms.
• Create data-driven reports and insights for marketing, product, and strategy teams.
• Provide strategic recommendations based on real-time consumer sentiment and trends.
• Maintain understanding of country-specific target markets and cultural nuances.

Skills

Analytical thinking

Communication

Data interpretation

Write/interpret insights

Tools

Brandwatch

Crimson Hexagon

Meltwater

Sprinklr

Synthesio

Talkwalker

Sprout Social

Digimind

Sysomos

Job description

TransPerfect stands as a global leader in language and technology solutions, empowering businesses to thrive in a multicultural world.

Freelance Contract (Project based)

Remote working

About the Role:

We are looking for a highly analytical and creative Social Listening & Insights Specialist to join our vendor team. You’ll leverage cutting-edge tools and deep platform knowledge to uncover actionable insights that drive brand strategy, campaign performance, and consumer understanding.

Key Responsibilities:

• Monitor and analyse brand health, industry trends, competitive landscape, and campaign performance through social listening tools
• Build and refine complex Boolean queries to extract meaningful data
• Interpret and report on social media metrics across platforms like Wechat, Rednote, and others
• Create and present data-driven reports and insights that inform marketing, product, and strategy teams
• Provide strategic recommendations based on real-time consumer sentiment and social media trends
• Maintain a strong understanding of country-specific target markets and cultural nuances

What We’re Looking For:

• 2-3 years of hands-on experience as a Social Listening Expert, Social Media Analyst, Strategist, or Consumer Insights Analyst
• Strong knowledge of key social media platforms and how users engage on each
• Proven experience with analytics tools such as Brandwatch, Crimson Hexagon, Meltwater, Sprinklr, Synthesio, Talkwalker, Sprout Social, Digimind, Sysomos, or similar
• Ability to write and optimize Boolean queries for deep-dive insights
• Strong communication skills with the ability to translate complex data into clear, actionable insights
• A deep understanding of regional and cultural dynamics in social media behaviour
• Native level proficiency in Chinese language (essential)
• Professional level proficiency in English (essential)