Shopper Marketing Account Executive (Madrid)

Wpp Group; Madrid; Presencial; EUR 32.000 - 48.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Flexible working hours

Hybrid or on-site working model

Career development opportunities

No dress code

Cobee benefits platform

Diversity & inclusion initiatives

Descripción de la vacante

VML, part of WPP, in Madrid, is seeking a Shopper Marketing Account Executive to manage marketing projects for leading FMCG brands. You will handle client relationships from briefing to delivery, coordinating with strategy, creative, and production teams, and driving results across physical retail, e-commerce, and retail media.

Fluency in English and Spanish is required, with strong communication and project management skills.

Formación

• Experience in shopper marketing for FMCG brands.
• Strong client relationship and project management skills.
• Fluent in English and Spanish.
• Excellent communication and collaboration abilities.

Responsabilidades

• Manage day-to-day Shopper Marketing and Commerce projects.
• Maintain client relationships from briefing to delivery.
• Lead integrated proposals across strategy, creative and production.
• Oversee project financials and monthly reporting.
• Coordinate cross-functional teams to optimize resources.
• Lead shopper marketing activations and campaigns.

Conocimientos

Client relationship management

Project management

Communication skills

English fluency

Spanish proficiency

Herramientas

PowerPoint

Excel

Descripción del empleo

Who We Are

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world's leading creative companies, including the WARC Creative 100. VML's global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.

About Us:

We are a creative transformation company that combines the power of creativity with the depth of consulting to build Genuine Relationships. We understand and apply creativity as a cross-functional force that inspires, connects, and transforms through strong, integrated capabilities.

We drive creative transformation through data precision, research rigor, design vision, the power of storytelling, business acumen, engaging experiences, a commitment to positive impact, and technology at scale.

The Challenge:

We are looking for a Shopper Marketing Account Executive to manage marketing projects for leading FMCG (Fast-Moving Consumer Goods) brands.

This role requires solid expertise in shopper marketing, a deep understanding of customer and consumer engagement, and experience working with bottlers, distributors, and retail channels in multinational environments.

The Shopper team is a specialist capability within the agency focused on connecting brand, shopper and commercial objectives. We work across markets and disciplines to develop effective shopper and commerce solutions across physical retail, e-commerce, digital commerce, retail media, point-of-sale and other relevant shopper touchpoints.

The successful candidate will be responsible for managing client relationships from the initial briefing stage through project delivery, coordinating with strategy, creative, and production teams throughout the process. We are looking for someone with strong interpersonal skills, a passion for the industry, and excellent communication abilities to deliver high-impact, creatively demanding campaigns.

Responsabilities:

• Manage day-to-day delivery of Shopper Marketing and Commerce projects and workstreams


• Manage client relationships, understanding their needs and developing action plans to achieve project objectives.


• Lead integrated proposals and collaborate with different business units to deliver comprehensive solutions.


• Oversee project financials and provide monthly reporting.


• Coordinate and manage cross-functional teams, ensuring efficient use of resources across projects.
  
• Lead, supervise, and coordinate shopper marketing activations.


• Stay up to date with the latest trends in design, shopper marketing, technology, and emerging tools, bringing innovative ideas into projects.

Requirements:

• 2-3 years of experience as an Account Executive within the FMCG marketing industry.


• Understanding of shopper marketing and the relationship between brands, shoppers, retailers and channels preferred.


• Proven experience working with consumer goods brands.


• Strong communication, project management and client management skills.


• Strong communication and client management skills.


• Proficiency in PowerPoint and Excel.


• Fluent or near-native level of English. Spanish also required.

What we offer:

• Flexible working hours.


• Hybrid or on-site working model.


• Personalized career development plan and continuous learning opportunities.


• No dress code.


• Come to work as you are.


• Exclusive employee discounts.


• Access to Cobee benefits platform.


• Family support initiatives, including maternity support programs, and a strong commitment to equality, diversity, and inclusion.

If you're passionate about shopper marketing, thrive in fast-paced, collaborative environments, and are excited by the challenge of creating meaningful connections between brands and consumers, we'd love to hear from you.

Join us and help shape impactful experiences for some of the world's leading FMCG brands while growing your career alongside talented, multidisciplinary teams.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.