SEO and Content Specialist

Too Good To Go; Madrid; Hybrid; EUR 40,000 - 60,000; Full time

Benefits offered by this job

Hybrid working

Health insurance

Pension plan

Volunteer time

Social events

Job summary

Too Good To Go is seeking an SEO & Content Specialist to own our global web content and search strategies. You will craft and optimize content across markets, ensuring localization and technical SEO Across languages, working with developers and regional teams.

You will analyze data from Semrush, GSC, and analytics tools to drive improvements, run experiments, and help convert visitors into app users and business signups. This is a hands-on role with real ownership in a fast-moving team.

Qualifications

• : Significant hands-on SEO experience covering both content and technical aspects.
• : Track record of growing organic traffic.
• : Excellent writing and editing skills in English.
• : Hands-on experience with Semrush, Google Search Console and Amplitude or GA4.
• : Experience with multilingual, multi-country SEO and content localization.
• : Experience working with developers and writing clear requirements.
• : Curiosity about AI search and a test and learn mindset.
• : Self-starter who enjoys ownership in a small, fast-moving team.

Responsibilities

• Plan, write and optimize content that ranks for consumers and partners.
• Make content localized and optimized for every country, collaborating with local teams.
• Refresh and improve existing content library to maximize value.
• Run technical SEO across a large, multi-language site: indexation, hreflang, structured data, site health and migrations.
• Use Semrush and similar tools for keyword research, competitor analysis, rank tracking, and site audits, turning insights into improvements.
• Build presence in AI-powered search (ChatGPT, Perplexity, Google AI Overviews).
• Improve pages and user journeys to convert visitors to app users and partners.
• Set up and run A/B tests on the website.
• Track performance and translate data into actionable next steps.

Skills

SEO strategy

Organic traffic growth

Content writing

Content editing

Semrush

Google Search Console

GA4 / Amplitude

Multilingual SEO

Developer collaboration

AI search curiosity

Ownership & initiative

Tools

Semrush

Google Search Console

Amplitude

GA4

Job description

Too Good To Go is on a mission to inspire and empower everyone to fight food waste together. Our app connects people with surplus food from stores, restaurants and brands, so good food gets eaten instead of wasted.

About the role

Our website is one of our biggest growth channels, helping millions of people discover Too Good To Go and thousands of businesses join us as partners. We are looking for an SEO & Content Specialist to help it grow even further.

You will be the first person in our Global Web team fully dedicated to content and search. It is a hands on role with real ownership and impact across all our markets, working closely with our Global Web Lead and developers.

What you will do

• Plan, write and optimize content that ranks, for both consumers and business partners.

• Make sure our content is localized and optimized for every country we operate in, working with local teams across many languages.

• Refresh and improve our existing content library to get more out of what we already have.

• Run technical SEO across a large, multi language website: indexation, hreflang, structured data, site health and migrations.

• Use Semrush and similar tools for keyword research, competitor analysis, rank tracking and site audits, and turn the insights into improvements.

• Build our presence in AI powered search such as ChatGPT, Perplexity and Google AI Overviews.

• Improve key pages and journeys to turn more visitors into app users and business signups.

• Set up and run A/B tests on the website.

• Track and report performance, and turn data into clear next steps.

What you bring

• Significant of hands on SEO experience, covering both content and technical SEO.

• A track record of growing organic traffic.

• Excellent writing and editing skills in English.

• Hands on experience with Semrush (or similar SEO tools), Google Search Console and Amplitude or GA4.

• Experience with multilingual, multi country SEO and content localization.

• Experience working with developers and writing clear requirements.

• Curiosity about AI search and a test and learn mindset.

• A self starter who enjoys ownership in a small, fast moving team.

Nice to have

• Experience with marketplaces, B2B websites or web to app journeys.

• Experience using AI tools to scale content.

Our Values:

• We Win Together

• We Raise the Bar

• We Keep It Simple

• We Build A Legacy

• We Care

What we offer:

• A rare opportunity to work in a social impact company (and certified B Corporation!) where you can see real and tangible impact in your role

• Working alongside an international community of users, partners and 1,100+ colleagues across 20 countries that are on the same important mission

• Personal and professional development opportunities in a fast-paced scale-up environment

• An inclusive company culture where you can bring your authentic self to work

• A strong, values-driven team culture where we celebrate successes and socialise with colleagues that care to offer

• Christmas Eve and New Year's Eve off as well

Benefits:

• WORK FLEXIBLY:

  • Enjoy hybrid working from our great offices, at home or abroad

  • Extra parental leave and days off beyond local legislation and the option to take an extra week of unpaid leave

  • Health insurance and pension plans (subject to country of employment)

  • Additional days off for significant life events

• CELEBRATE & SOCIALISE

  • Regular social events like summer and winter parties

  • Coffee, snacks and fully-equipped kitchens

  • Get to know our community with a monthly free Surprise Bag

  • Paid volunteer time through our Shareback volunteering programme

  • Women in the Workplace, P.R.I.D.E., People of Colour and Functionally Diverse Employee Resource Groups