Senior Technical Product Marketing Manager

Amenitiz; Barcelona; Presencial; EUR 90.000 - 120.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Stock options

Health insurance

Flexible benefits

On-demand salary access

Book and team library access

International team

Descripción de la vacante

Amenitiz in Barcelona seeks a senior Product Marketing professional to own adoption outcomes for Tier 1 launches, shaping positioning, activation flows and targets with Product leadership.

You will automate release communications and coordinate with Product, Engineering, Onboarding and Care, translating complex capabilities into hotelier-friendly language and arming teams with concise Launch Briefs.

Formación

• 5+ years of experience in product marketing with a proven track record of driving product-led growth in B2B SaaS.
• Background in SaaS, ideally with hospitality tech experience.
• Demonstrated ownership of growth metrics (NRR, upsell, churn, product adoption).
• Strong analytical mindset with hands-on experience in HubSpot, Looker, and Amplitude.
• Exceptional communication and collaboration skills.
• Advantage for SQL knowledge in product analytics.
• Fluency in English; additional languages (Spanish/French/Italian/Portuguese) are a plus.

Responsabilidades

• Own adoption outcomes for Tier 1 launches, including positioning, narrative, first-touch experiences, and activation flows with leadership targets.
• Automate release communications pipelines (n8n, Claude) and scheduled agent workflows to turn features into customer-facing communications.
• Coordinate with Product, Engineering, Onboarding, and Care to ensure readiness, enablement, and in-app guidance for smooth releases.
• Translate complex features into simple language for busy hotelier audiences; read specs and ask Engineering questions as needed.
• Prototype fixes for launch friction (reworked onboarding, in-app guides, automated comms, internal tools).
• Provide clear Launch Briefs to Sales, Care, Onboarding, Account Management, and Marketing.

Conocimientos

Product marketing

Product-led growth

B2B SaaS

Growth metrics

Analytical mindset

Communication

Cross-team collaboration

SQL (advantage)

Herramientas

HubSpot

Looker

Amplitude

SQL

Descripción del empleo

Amenitiz's product surface is expanding faster than ever - new capabilities, new product lines, new AI-powered experiences. But value created is only half the story; value realized is what grows hotels and grows us. You'll own that second half: turning every release into adoption, every feature into a habit, every launch into measurable customer impact.

This is not a demand generation or lead acquisition role - no MQLs, no pipeline, no paid campaigns, no brand work. You own what happens after we ship: the journey from value creation to value realization for our existing customers. If your happy place is the top of the funnel, this isn't your role; if it's watching a feature you launched hit its adoption target with zero Care spikes, it very much is.

You'll be the senior voice on product adoption and launches at Amenitiz, reporting directly to the Chief Product Officer and sitting inside the Product organization. We're an AI-first company and expect you to work like one: you scale through automation, headcount comes later. Agents, workflows, and automated pipelines are your team members too.

About the role

• Own adoption outcomes for our Tier 1 strategic launches - go deep on positioning, narrative, first-touchpoint experience, and activation flows, and set targets with Product leadership that you track and answer for: feature adoption rate, Care contact rate per release, and enablement coverage across customer-facing teams

• Automate everything below Tier 1, building release communication pipelines with n8n, Claude, and scheduled agent workflows that turn shipped features into customer-facing comms with minimal human touch

• Make releases smooth by partnering with Product, Engineering, Onboarding, and Care on readiness checks, enablement, in-app guidance, and edge-case coverage

• Understand complex features deeply without a chaperone - read the spec, ask Engineering the right questions, and translate genuinely complicated capabilities into language a busy hotelier gets in thirty seconds

• Build, don't just brief - prototype the fix when you spot friction in a launch, from a reworked onboarding flow to an in-app guide, an automated comms sequence, or a better internal tool

• Enable Sales, Care, Onboarding, Account Management, and Marketing with clear, minimal Launch Briefs: what shipped, why it matters, what to say, what to watch for

About you

• 5+ years of experience in product marketing, with a proven track record of driving successful product-led growth in B2B SaaS - this is a senior individual contributor role, not a people management position.

• Background in SaaS, ideally with experience in the hospitality tech space.

• Demonstrated ownership of growth metrics such as NRR, upsell, churn, and product adoption - you are comfortable owning a number and being held accountable to it.

• Strong analytical mindset, with hands-on experience in tools such asHubSpot, Looker, and Amplitude.

• Exceptional communication skills, capable of crafting clear, compelling messaging and content.

• Highly collaborative, with strong project management skills and a track record of working effectively across teams.

• Strong advantage if you have experience with product analytics languages such as SQL.

• Fluency in English required. Additional languages are a strong plus - particularly Spanish, French, Italian, or Portuguese, given our multi-market presence.

Our offer

• Competitive salary

• Stock options with a progressive vesting schedule

• Comprehensive health insurance

• Flexible benefits - save on meals, childcare, transportation, and training with our tailored remuneration options

• On-demand salary access - no need to wait until the end of the month

• Any book, purchased for you, plus access to a shared team library

• An international team of 35+ nationalities based in one of Europe's leading tech hubs