Senior Product Manager, Growth

ingenio ec; Ingenio; Híbrido; EUR 152.000 - 174.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Medical insurance

PTO & Birthday PTO

Summer Fridays

Technology stipend

401k matching

Lunch

Wellness allowance

Training & development

Team events

Descripción de la vacante

Ingenio seeks a Senior Product Manager for Keen to lead growth initiatives and conversion optimization. You’ll own activation metrics, onboarding experiences, and first-purchase offers, partnering with Marketing to drive new customers and reduce CAC.

This role requires in-office presence in SF at least three days a week and offers ownership across growth capabilities. You’ll shape the growth roadmap, run rapid experiments, and collaborate with Product, Eng, Design, and Leadership to scale usage

Formación

• 6+ years of product management, incl. growth on consumer/subscription or two-sided marketplace.
• Direct ownership of acquisition/activation/conversion metrics with measurable results.
• Hands-on experimentation depth with hundreds of tests and robust data.
• Fluency in growth economics and modern product analytics, including attribution and LTV:CAC.
• Experience partnering with marketing on shared targets and improving paid/organic channels.
• AI fluency in products and workflows to move faster with AI tools.

Responsabilidades

• Own activation outcomes: registrations, registration-to-first-paid-conversation rate, CAC; set targets with Marketing.
• Define and prioritize growth roadmap using funnel data, insights, and unit economics, communicating tradeoffs to leadership.
• Own landing pages, registration, onboarding, activation, and first-purchase packaging for new users.
• Run rapid, statistically sound experiments across messaging, flow, friction, and offers with clear hypotheses and metrics.
• Understand first-time users through funnel analysis, interviews, usability studies, and behavioral research.
• Find next growth channels with Marketing, test after paid search, and build measurement to prove incremental value.
• Make the product a source of new users by shipping free experiences and exploring referral/sharing mechanics.

Conocimientos

Growth strategy

Experimentation

Cross-functional leadership

Analytics

AI fluency

Ownership mindset

Marketing collaboration

Herramientas

Product analytics tools

Feature flags

A/B testing platforms

Descripción del empleo

Before we get started:

Here at Ingenio, we'd love to talk with you regardless of your qualifications or years of experience. If you believe you’d be a great fit for this role, we invite you to apply even if you do not meet all points on the job description.

Who we are:

Ingenio is on a mission to make spiritual wellness a core part of modern self-care. We are a global media and technology company developing products that provide guidance on love, relationships, careers, and all aspects of life. We are passionate about connecting people with the world’s best advisors and contentto restore spiritual wellness to its rightful place, easing the stress of modern life with trusted ancient practices.

Our global portfolio spans over 20 marketplace and media brands in the spiritual and emotional wellness space. Our flagship brands include Keen, Horoscope.com, Astrology.com, Purple Garden, Kasamba, and Kang.

How you’ll be impactful:

Ingenio's US Marketplace (Keen) is looking for a Senior Product Manager to help lead our next chapter of growth. We've just completed a rebrand and are deep into a full product redesign, and this role builds on that new foundation and turns it into real gains in conversion, revenue, and customer LTV.

People come to Keen at moments that matter, with real questions about their relationships, their careers, and their lives. Whether they find the right advisor, trust them, and come back is what drives the business. You’ll focus on our most critical growth levers: conversion, retention, advisor-consumer matching, and monetization and packaging. You’ll own the initiatives that move those numbers, and you'll have real influence on where we place our bets.

Where you'll start: activation.

The first job is converting new visitors into first paid conversations. You'll own landing pages, registration, onboarding, and first-purchase offers, and you'll build a high-velocity experimentation practice that compounds. You'll partner with Marketing as one team with shared targets: new customers acquired, cost to acquire them, and how many convert.

Where it goes: new user growth.

Once the funnel is converting, you'll expand into the levers that bring new people to Keen in the first place. You'll partner with Marketing to find Keen's next growth channel, testing what comes after paid search and building the product experiences that make new channels work. You'll ship free experiences that capture intent (AI tools, quizzes, readings) and bring people to Keen on their own, and explore referral and viral mechanics where they fit. Over time, you become the product owner of Keen's growth engine, not just its funnel.

We are a small team - four Product and Design people today and growing. You will have real ownership, direct access to leadership, and little distance between your work and the business.

Please note: This role will require being in our SF office at least 3 days per week (Tuesday-Thursday).

What you’ll be doing:

• Own Keen's activation outcomes: new registrations, registration-to-first-paid-conversation rate, and new-customer CAC. Set targets jointly with Marketing and report on them together.
• Define and prioritize the growth roadmap using funnel data, customer insight, and unit economics, and communicate tradeoffs clearly to leadership.
• Own the new-user surfaces across web and mobile: landing pages, registration, onboarding, activation, and first-purchase packaging and promotions.
• Run rapid, statistically sound experimentation across messaging, flow, friction, and offers, with a clear hypothesis, success metric, and decision rule for every test.
• Understand first-time users deeply by combining quantitative funnel analysis with customer interviews, usability studies, and behavioral research to uncover what drives or blocks a first conversation.
• Find the next growth channel with Marketing. Help decide which channels to test after paid search, own the landing and onboarding experience for each one, and build the measurement that proves whether it's incremental and worth scaling.
• Make the product itself a source of new users. Ship free, intent-capturing experiences (AI tools, quizzes, readings) that bring people to Keen without paid media and nurture them toward a first conversation, and test referral or sharing mechanics where they fit a private, one-to-one service.

What you’ll need to be successful:

• 6+ years of product management, including significant time in a growth role on a consumer (B2C) product, subscription business, or two-sided marketplace.
• A track record of directly owning and improving acquisition, activation, or conversion metrics, with clear accountability and measurable results.
• Hands-on experimentation depth: you've run hundreds of tests, know when a result is real, and can stand up an experimentation practice where one doesn't fully exist.
• Fluency in growth economics (conversion, activation, CAC, LTV:CAC, attribution, incrementality) and comfort with modern product analytics and feature-flagging tools.
• Experience partnering with marketing teams on shared targets, and shipping product work that made paid or organic channels perform better.
• AI fluency, both in the products you ship and in your own workflows. You've built experiences where a model generates the output, and you use AI tools to move faster yourself.
• High ownership and a bias toward action. You move quickly without sacrificing rigor, prioritize decisively in ambiguous environments, and influence Product, Engineering, Design, Marketing, and Leadership through data and clear decision-making rather than coordination alone.

Perks & Benefits:

• Opportunity to work alongside a friendly, talented, and highly collaborative team
• Premium medical, dental, and vision insurance
• Generous holiday and PTO policies (including Birthday PTO!)
• Summer Fridays
• Technology stipend
• 401k matching program
• Lunch
• Wellness allowance
• Training and development opportunities and allowance
• Fun and inclusive in-person and virtual events

Pay Transparency:

The US base salary range for this full-time position is $175,000-$200,000. In addition to competitive base pay, this role is eligible for an annual bonus, equity, and comprehensive benefits. Our salary ranges are determined by role, level, and location. The range displayed reflects the minimum and maximum target base salary for new hiresin the San Francisco Bay Area. Individual compensation is determined based on work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the compensation package and range for your preferred location during the hiring process.

Candidates must have valid work authorization. This role does not sponsor or support new or transferred H-1B, F-1, OPT, STEM OPT, or any other visas.

Why Ingenio?

Our growing team of over 300 employees is powered by our diverse perspectives and company core values:

• We are humble. We believe the best result is achieved by leveraging others’ perspectives
• We think like owners. We make decisions that optimize for the greater good of the organization
• We challenge limiting beliefs. We are at our best when we identify and shatter status quo expectations

Ingenio is an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.