Senior Performance Marketing Specialist

CapsLock; Madrid; A distancia; EUR 50.000 - 70.000; Jornada completa

Descripción de la vacante

A leading performance marketing agency in Madrid is seeking a skilled Senior Performance Marketing Specialist. This fully remote role involves launching client campaigns, collaborating across departments, and leveraging cutting-edge strategies for lead generation. The ideal candidate will have over 5 years of experience and a proven track record in media buying, specifically on Facebook and Google Ads. Competitive salary and benefits package are offered.

Servicios

Paid Time Off

Ongoing Learning

Home Office Setup

Unlimited Sick Days

Medical Coverage

Co-Working Space

Fun Events

Formación

• Minimum 5 years of media buying experience focused on lead generation.
• Proven track record on Facebook Ads and Google Ads.
• Experience with at least 4 different ad platforms.
• Strong analytical skills and data-driven thinking.

Responsabilidades

• Launch new clients and test new niches in lead generation.
• Work closely with internal teams to align media buying strategies.
• Support the discovery and testing of new ad platforms and strategies.

Conocimientos

Media buying experience

Data-driven thinking

Strong communication skills

Creative mindset

Herramientas

Facebook Ads

Google Ads

DV360

Roku

Taboola

Descripción del empleo

About us

We are a performance marketing agency managing over $120M in annual media spend focused on lead generation for U.S.-based companies operating in the home improvement industry.

We are seeking a skilled Senior Performance Marketing Specialist with 5 years of deep experience including programmatic native video and social ad platforms.

Key Responsibilities

Client Launching & New Niche Testing :

• Launch new clients and test new niches in lead generation across Facebook Google and other ad networks.
• Strategically plan execute and optimize campaigns for new clients
• Ensure structured testing performance measurement and data-driven decision-making.
• Identify and implement best practices for scaling successful campaigns while minimizing risks in new market tests.

Cross-Department Collaboration :

• Work closely with internal teams including designers sales and the CRO department to align media buying strategies.
• Share insights and test findings to improve creative development landing page performance and lead conversion rates as well as quality.
• Collaborate with project managers to ensure campaign objectives are aligned with client expectations and business outcomes.

Innovation and Strategy Development :

• Be part of our Innovation Department supporting the discovery and testing of new ad platforms strategies and tools
• Identify test and evaluate emerging platforms (e.g. DV360, Search360, Roku, Stirista, Reddit, Rumble, Quora, X Native DSPs, etc.) to identify new lead generation opportunities
• Stay ahead of industry trends platform changes and competitor strategies to maintain a competitive edge.

Requirements

Attributes we are looking for :

• Highly dedicated self-motivated and responsible
• Strong sense of accountability attention to detail and a creative mindset
• Excellent communication skills and a proactive collaborator
• Strong problem-solving and critical thinking abilities
• Adaptable and eager to learn in a fast-changing environment
• Demonstrates initiative and creativity
• Effective time and project management skills
• Comfortable using AI to increase efficiency reduce time on manual tasks and enhance decision-making in day-to-day media buying work
• Eager to contribute to the companys growth while continuously pursuing personal and professional development.

Requirements

• Minimum 5 years of media buying experience focused on lead generation
• Proven track record on Facebook Ads and Google Ads (Search Display)
• Experience with at least 4 different ad platforms preferably at least one from each category :
• Programmatic (e.g. DV360, Search360)
• Video (e.g. Roku, YouTube, TikTok)
• Social (e.g. Reddit, X, Quora)
• Native (e.g. Taboola, Outbrain)
• Experience running at least 4 different niches across different ad platforms
• At least 4 years of experience running ads in the US with an understanding of cultural nuances to adapt campaigns for diverse audiences
• Proficiency in mastering marketing strategies and good knowledge of targeting and segmentation
• Creative thinking with a keen eye for detail and design
• Demonstrated experience using AI tools to enhance speed accuracy or creativity in media buying
• Be prepared to show examples of how AI has helped you improve your workflow performance or scale
• Experience in working independently and collaboratively in a remote setting
• Strong analytical skills and data-driven thinking
• Experience in people management is a big plus but not required
• Ability to build respectful and positive relationships with colleagues
• Excellent writing and communication skills in English

Why do we deserve your attention

Not only do we offer fair and competitive pay but we also provide perks and benefits that support your well-being and growth. Here are some of them :

Remote Work

We are a truly remote-first company. You choose where you feel the most productive and comfortable to make an impact.

Paid Time Off

Work-life balance matters to us and we support it with paid time off for rest personal time or simply doing what makes you happy.

Ongoing Learning

We believe in curiosity and growth. That s why we support continuous learning with workshops online courses conferences and certifications.

Home Office

We help you set up your perfect workspace by covering equipment and furniture expenses so you can do your best work from home.

Physical Well-Being

From gym memberships and yoga classes to home workout equipment or even a bicycle we give you the flexibility to stay active your way.

Unlimited Sick Days

Your health matters. Take the time you need to rest and recover - we ll be here when you re ready to return.

Medical Coverage

We support you and your family with reimbursement for medical insurance and health-related expenses including dental care and psychological support.

Co-Working Space

If you sometimes crave a change of scenery or more social interaction we ll cover the full cost of a co-working space.

Fun Stuff

From gaming nights and fitness challenges to annual retreats at world-class resorts we make sure there s never a shortage of fun and connection.