Senior Partner Program Marketing and Communications Manager

Bentley Systems; Madrid; Presencial; EUR 60.000 - 80.000; Jornada completa

Descripción de la vacante

A world-leading software company is seeking a Senior Partner Program Marketing and Communications Manager to shape and drive the marketing vision for their Partner Program. The role involves strategic planning, tactical execution, and content development aimed at enhancing partner engagement and visibility. Candidates should have over 5 years of experience in partner marketing within a B2B tech environment, along with strong communication skills and the ability to produce compelling marketing content.

Servicios

Attractive salary and benefits package

Commitment to inclusion and wellbeing

Formación

• 5+ years of proven experience in partner marketing, preferably in a B2B technology environment.
• Ability to translate program goals into compelling marketing and communication plans.
• Exceptional communication and presentation skills are necessary.

Responsabilidades

• Develop and execute the go-to-market marketing strategy for the Bentley Partner Program.
• Create and manage detailed marketing plans for partner engagement and recruitment.
• Design and implement communication plans to support program launches.

Conocimientos

Partner marketing experience

Strategic thinking

Storytelling and content development

Project management

Understanding of partner ecosystems

Communication skills

Herramientas

CMS

CRM

Marketing automation

Descripción del empleo

Position Summary

We’re looking for a strategic and hands‑on Senior Partner Program Marketing and Communications Manager to shape and drive the marketing vision for the Bentley Partner Program. In this role, you’ll lead the development of messaging, content, and campaign strategies and execution that support our go‑to‑market efforts across all partner types – sales, services, and product & technology. You’ll collaborate closely with Partner Programs & Operations, Partner Enablement, Partner Success, Partner Business Development, Marketing and Communications teams to elevate the program’s visibility both internally and externally, from web presence to organizational awareness.

Responsibilities

• Strategic Planning : Develop and execute the go-to-market (GTM) marketing strategy for the Bentley Partner Program, aligning with business goals and partner ecosystem priorities.
• Tactical Execution : Create and manage detailed marketing plans that support partner engagement, recruitment, and enablement across all partner types.

Content Development : Craft compelling messaging and content assets, including program guides, e-books, FAQs, videos, and webinars.

Develop and maintain web content, partner journeys, and digital assets to support program visibility and engagement.

Plan and execute email campaigns and social media strategies tailored to partner audiences.

Communication Strategy and Execution : Design and implement internal and external communication plans to support program launches and ongoing awareness.

Coordinate cross-functional input and approvals to ensure consistent messaging and branding.

Bentley Ecosystem Catalog Support : Lead marketing and communication activities to support the user launch of the Bentley Ecosystem Catalog.

Develop promotional materials, onboarding content, and awareness campaigns to drive adoption and engagement.

Collaboration & Alignment : Work closely with Partner Programs & Operations, Partner Enablement, Partner Success, Partner Business Development, Marketing and Communications teams.

Ensure alignment across teams for consistent execution and messaging.

Qualifications

• 5+ years of proven experience in partner marketing, preferably in a B2B technology environment.
• Strong strategic thinking with the ability to translate program goals into compelling marketing and communication plans.
• Excellent storytelling and content development skills across digital and traditional channels.
• Experience managing cross-functional projects and aligning stakeholders across marketing, sales, and partner teams.
• Familiarity with go-to-market planning and execution, including web, campaign, and internal enablement strategies.
• Strong understanding of partner ecosystems and different partner types (sales, services, and product & technology).
• Exceptional communication and presentation skills.
• Ability to work independently and collaboratively in a fast‑paced, global environment.
• Proficiency in marketing tools and platforms (CMS, CRM, marketing automation).

What We Offer

• A great Team and culture – please see our colleague video.
• An exciting career as an integral part of a world‑leading software company providing solutions for architecture, engineering, and construction - watch this short documentary about how we got our start.
• An attractive salary and benefits package.
• A commitment to inclusion, belonging and colleague wellbeing through global initiatives and resource groups.
• A company committed to making a real difference by advancing the world’s infrastructure for better quality of life, where your contributions help build a more sustainable, connected, and resilient world. Discover our latest user success stories for insight into our global impact.

About Bentley Systems

Around the world, infrastructure professionals rely on software from Bentley Systems to help them design, build, and operate better and more resilient infrastructure for transportation, water, energy, cities, and more. Founded in 1984 by engineers for engineers, Bentley is the partner of choice for engineering firms and owner‑operators worldwide, with software that spans engineering disciplines, industry sectors, and all phases of the infrastructure lifecycle. Through our digital twin solutions, we help infrastructure professionals unlock the value of their data to transform project delivery and asset performance.