Media Planner

Publicis Groupe; Madrid; On-site; EUR 35,000 - 52,000; Full time

Benefits offered by this job

Flexible Benefits (Coverflex)

Growth Opportunities

Free Online Training

Partner Certifications

Work from anywhere

Attractive holidays package

Well-being programs

Job summary

Publicis Groupe in Madrid is seeking a Media Planner to plan and execute offline media campaigns across TV, press, magazines, radio, and cinema. The role focuses on media activation and optimization for multiple clients from diverse industries.

You will consolidate activities across media, define KPIs, and ensure campaigns meet specific goals while maintaining strong relationships with publishers and partner agencies. This is a hands-on planning role with opportunities for growth.

Qualifications

• Analytical mindset with ability to interpret data and KPIs.
• Meticulous and rigorous approach to planning and execution.
• Ability to manage day-to-day planning and maintain relationships with publishers and partner agencies.

Responsibilities

• Hold a global vision of every offline campaign across media: TV, Press, Magazines, Radio, External and Cinema, with strong focus on TV.
• Consolidate the completed activity in every media of the assigned clients.
• Collaborate in defining KPI s for control (negotiation and media).
• Ensure thorough control and achievement of specific goals.
• Apply strategic and negotiation lines in campaign development.
• Plan team tasks weekly and balance workload.

Skills

Analytical skills

Meticulous and rigorous

Relationship management

Education

Bachelor's Degree in Marketing or Advertising & Public Relations

Tools

InfoSys

Tom Micro

Excel

Job description

Company description

Publicis Groupe, the world's second largest communications group that is present in more than 100 countries and has more than 98,000 employees. With a unique work philosophy, The Power of One puts clients at the center by promoting the growth of their business through creative agencies (Leo Constellation: Publicis Spain, Leo Spain; Publicis Health, Digitas Wysiwyg, Nurun), media (Zenith, Starcom, Spark and Performics), and areas of transversal knowledge.

Overview

As a Media Planner, you will be responsible for planning and executing media plans and offline advertising campaigns. You will be focused on the media activation & optimization for several great clients from different industries.

Responsibilities

• Holding a global vision of every offline campaign accross media: TV, Press, Magazines, Radio, External and Cinema, with strong focus on TV.
• Consolidating the completed activity in every media of the assigned clients.
• Collaborating with the definition of KPI’s of control (negotiation and media).
• Guaranteeing the thorough control and achievement of the specific goals.
• Optimally applying the strategic and negotiation lines in the development of every campaign.
• Planning weekly the team tasks, making any needed changes in order to balance the workload.
• Establishing priorities and the sequence of actions to carry out.
• Implementation of the job process.
• Continuously suggesting improvements in the job systems, always looking for the maximum efficiency and quality.
• Having a good command and knowledge of the company’s tools.
• Being in touch with media.

Qualifications

• Desirable Bachelor’s Degreein Marketing or Advertising & Public Relations or have previous experience (5_7 years) planning advertising campaigns.
• Analytical skills.
• Meticulous and rigorous.
• Able to manage day-to-day planning and analysis while maintaining strong relationships with publishers and partner agencies.
• Knowledge of tools or advertising market sources: InfoSys, Tom Micro & Excel will be your main day-to-day tools).

Additional information

Why join us? Because we offer reasons such as:

• Flexible Benefits (Coverflex):Enjoy more than just work with flexible compensation including meal vouchers, health insurance, transportation, and more.
• Growth Opportunities:You can advance in your career not only through the experience of working with major clients but also by accessing local and global training programs specialized according to your role, covering both technical and soft skills.
• Free Online Training:You can access unlimited courses from LinkedIn Learning and Udemy Catalogs through our artificial intelligence platform "Marcel".
• Partner Certifications:You'll have the opportunity to obtain certifications from industry giants such as Meta, Google, or Amazon.
• Work from anywhere:Telecommute up to 6 weeks from over 100 countries with our #WorkYourWorld program.
• Attractive holidays packageincluding your birthday & Advertising Day off plus some additional days off. Rest is also important!
• Well-being:We prioritize the well-being of our staff and organize various health initiatives such as daily meditation or yoga among others.

Employee benefits are an integral part of the company’s annual compensation package. These benefits are subject to the company’s current policies and guidelines and may be modified, updated, or adjusted at the company’s discretion to reflect organizational needs, regulatory requirements, or business conditions.

We are certified as a Great Place to Work, your happiness and providing you with an outstanding experience means a lot to us, let's enjoy!

Here at Publicis Groupe, we are committed to building a culturally diverse workforce and therefore strongly encourage applications from underrepresented groups. We are committed to equality of opportunity and welcome applications from all individuals, regardless of their background: we do not discriminate on the basis of race, color, religion, gender identity or expression, sexual orientation, national origin, age, disability, marital status, or any individual´s status in any group or class protected by law.

If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you.

All employees are committed to complying with obligations regarding Information Security and Technologies, obligations related to the use of Artificial Intelligence, obligations stemming from the Quality and Environmental Management System, as well as obligations derived from the Integrity Management System, Corruption Prevention, and the Anti-Bribery and Anti-Corruption Policy. Furthermore, all employees are required to complete mandatory training courses, declarations, and compliance commitments in these areas.