Senior Marketing Data Analyst

Zynga; Barcelona; Híbrido; EUR 65.000 - 90.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Hybrid work Barcelona

Private medical insurance

Life insurance

Device choice

Language lessons

Spotify Premium

Social events

Stock purchase plan

Development budget

Gym facilities

Free meals

Onsite services

Descripción de la vacante

Zynga in Barcelona is seeking a Senior Marketing Data Analyst to design and drive analytics solutions, from statistical frameworks to data pipelines, supporting marketing performance. You will lead end-to-end analytics initiatives in collaboration with Zynga’s dynamic marketing teams.

Join a hybrid work environment in Barcelona, contributing to data-driven decisions, AI-enabled automation, and impactful insights for Socialpoint and Zynga's portfolio.

Formación

• Experience with predictive modeling, statistics, experimental design, optimization, and data visualization.
• Understanding marketing metrics, KPIs, LTV modeling, and incrementality analysis.
• Proficiency in SQL and Python with hands-on experience in Redshift, Databricks, PySpark, and Airflow.
• Strong analytical and problem-solving skills; translate questions into data-driven insights.
• Strong communication; explain complex data in simple terms.
• Familiarity with AI/ML concepts or automating analytics workflows is a plus.
• Team player with prior data analytics/datascience work.

Responsabilidades

• Partner closely with marketing and cross-functional teams to identify growth opportunities.
• Lead analytical deep dives to surface insights and translate into actionable recommendations.
• Visualize and communicate findings to enable data-driven decision-making.
• Apply statistical methods to evaluate performance and uncertainties.
• Prototype AI-driven automation to streamline investigations and improve decision-making.

Conocimientos

Predictive modeling

Statistics

Experimental design

Optimization

Data visualization

Marketing metrics

SQL

Python

Redshift

Databricks

PySpark

Airflow

Communication

AI/ML awareness

Teamwork

Data analytics

Educación

Bachelor's in CS/Math/Stats/Economics

Masters/MBA/PhD preferred

Herramientas

SQL

Python

Redshift

Databricks

PySpark

Airflow

Descripción del empleo

Level Up Your Career with Zynga!

At Zynga, we bring people together through the power of play. As a global leader in interactive entertainment and a proud label of Take‑Two Interactive, our games have been downloaded over 6 billion times—connecting players in 175+ countries through fun, strategy, and a little friendly competition.

From thrilling casino spins to epic strategy battles, mind‐bending puzzles, and social word challenges, our diverse game portfolio has something for everyone. Fan‐favorites and latest hits include FarmVille™, Words With Friends™, Zynga Poker™, Game of Thrones Slots Casino™, Wizard of Oz Slots™, Hit it Rich! Slots™, Wonka Slots™, Top Eleven™, Toon Blast™, Empires & Puzzles™, Merge Dragons!™, CSR Racing™, Harry Potter: Puzzles & Spells™, Match Factory™, and Color Block Jam™—plus many more!

Founded in 2007 and headquartered in California, our teams span North America, Europe, and Asia, working together to craft unforgettable gaming experiences. Whether you're spinning, strategizing, matching, or competing, Zynga is where fun meets innovation—and where you can take your career to the next level.

Join us and be part of the play!

Position Overview

We are looking to welcome yet another brilliant Senior Marketing Data Analyst into our Marketing Analytics team.

As a Senior Data Analyst, you’ll be responsible for designing and driving high-impact analytics solutions, from developing advanced statistical frameworks to evaluate marketing performance, to building data pipelines that integrate third‑party sources, to creating interactive tools that empower partner teams. These are just a few examples of the initiatives you’ll help lead and deliver end‑to‑end, playing a key role in shaping the technical direction of our analytics efforts. The demands on this team are constantly evolving with the needs of Socialpoint’s and Zynga’s dynamic marketing teams, so it is important that you be able to adapt and utilize your time efficiently.

What You’ll Do

• Partner closely with marketing and cross‑functional teams to identify growth opportunities, improve efficiency, and shape strategic initiatives.
• Lead analytical deep dives to surface insights and translate them into actionable recommendations for senior stakeholders.
• Visualize and communicate analytical findings clearly, enabling data-driven decision‑making across the organization.
• Apply statistical methodologies to evaluate performance and account for uncertainties in major initiatives.
• Proactively explore and prototype opportunities using AI‑driven automation to streamline investigations and improve decision‑making.

What You Bring

• Demonstrated experience with some or all of the following: predictive modeling, statistics, experimental design, optimization, data visualization
• Understanding of marketing metrics and KPIs, with experience in campaign optimization, Lifetime Value (LTV) modeling, and incrementality analysis
• Proficiency in SQL and Python with hands‑on experience in Redshift, Databricks, PySpark, and Airflow
• Strong analytical and problem‑solving skills with the ability to translate ambiguous questions into data-driven insights
• Strong communication skills — you can explain complex data in simple, actionable terms
• Familiarity with AI/ML concepts or experience in automating recurring analytics workflows is a plus
• A team player, you establish effective relationships to work with others for the win
• Proven work experience in data analytics or data science roles
• BS in Computer Science, Math, Statistics, Economics, or other quantitative field; Masters, MBA or PhD preferred

What’s in it for you as a Socialpointer?

• Hybrid working model: we ask you to come to our Barcelona office at least 2 days per week
• A generous 25 days of annual leave, plus public holidays
• Private medical insurance for you and your family to keep your health bar full
• Disability and life insurance
• Choose from the latest iOS or Android device when you join (phone or tablet)
• Free language lessons in English, Spanish and Catalan
• Spotify Premium to add the perfect soundtrack to your adventure
• Legendary social events and parties to let off some steam
• Take‑Two Interactive employee stock purchase plan (eligibility criteria applies)
• Professional development budget for skills training

Onsite Perks Include

• State of the art gym facilities
• Free breakfast, lunch, and specialty coffee
• Onsite physiotherapist and hairdresser (no wallet needed!)

We are proud to be an equal opportunity employer, which means we are committed to creating and celebrating diverse thoughts, cultures, and backgrounds throughout our organization. Employment with us is based on substantive ability, objective qualifications, and work ethic—not an individual’s race, creed, color, religion, sex or gender, gender identity or expression, sexual orientation, national origin or ancestry, alienage or citizenship status, physical or mental disability, pregnancy, age, genetic information, veteran status, marital status, status as a victim of domestic violence or sex offenses, reproductive health decision, or any other characteristics protected by applicable law.

As an equal opportunity employer, we are committed to providing the necessary support and accommodation to qualified individuals with disabilities, health conditions, or impairments (subject to any local qualifying requirements) to ensure their full participation in the job application or interview process. Please contact us at [e-mail] to request any accommodations or for support related to your application for an open position.

Please be aware that Zynga does not conduct job interviews or make job offers over third-party messaging apps such as Telegram, WhatsApp, or others. Zynga also does not engage in any financial exchanges during the recruitment or onboarding process, and will never ask a candidate for their personal or financial information over an app or other unofficial chat channel. Any attempt to do so may be the result of a scamp or phishing attack, and you should not engage. Zynga’s in‑house recruitment team will only contact individuals through their official Company email addresses (i.e., via a zynga.com, take2games.com, naturalmotion.com, smallgiantgames.com, themavens.com, gram.gs email domain).