Senior Immunology & Respiratory Commercial Lead

Regeneron Pharmaceuticals, Inc; Madrid; On-site; EUR 90,000 - 130,000; Full time

Job summary

Fresenius Medical Care in Madrid is seeking an International Commercial Marketing Lead to bridge global strategy with country execution across CE markets. You will define segmentation, optimize product mix, and drive omnichannel campaigns that align with clinical evidence and value propositions.

Lead global, regional, and country marketing teams, monitor campaign impact, and enable effective local adaptation.

Responsibilities

• Develop segmentation and targeting strategies using customer insights and analytics
• Optimize product mix to improve profitability across regions and customer segments
• Use CRM data to track execution, measure impact, and drive commercial priorities
• Create clinically credible and commercially effective customer-facing assets
• Enable consistent omnichannel execution across digital, sales, distributors, and clinical education channels
• Ensure messaging aligns with clinical evidence, product claims, and value propositions
• Monitor campaign performance and implement continuous improvements
• Lead and align global, regional, and country marketing teams
• Promote best practice sharing and partner closely with regional sales leaders
• Build, lead, and develop a high-performing global

Job description

At Fresenius Medical Care, we are the global leader in kidney care, committed to improving the lives of patients with chronic kidney disease. Our mission is to deliver high-quality, innovative products, services, and care across the entire healthcare journey. Guided by our vision - "Creating a future worth living. For patients. Worldwide. Every day."-we work with purpose and compassion, supported by a global team of over 110,000 employees.
Within our Care Enablement segment, we develop and provide life-sustaining medical products, digital health solutions, and therapies that empower clinical teams and improve patient outcomes. Our FME Reignite strategy drives transformation through innovation, efficiency, and sustainable growth.
Our values guide how we work:
+ We Care for our patients, each other, and our communities
+ We Connect across teams and borders to deliver excellence together
+ We Commit to doing things the right way- growing with purpose and leading kidney care with integrity and innovation
Goal of function: The International Commercial Marketing Lead as part of the CBS department bridges the Business Units product marketing with the commercial country requirements. The department is responsible for leading the global commercial marketing strategy to achieve business objectives and ensure alignment across regions and stakeholders, driving segmentation, targeting and omnichannel programs by translating global direction into actionable initiatives, and partnering with cross-functional and regional leaders to shape priorities and translate enterprise strategy into clear global marketing direction that enables effective local adaptation and value creation.
The team has 3 main areas of responsibility:
+ Overall CE brand positioning - defining the value story of our overall partnership capabilities beyond the pure product messaging
+ Market engagement - including launch excellence, ensuring the commercial country readiness of new products and data driven segmentation and targeting guidance for maximum impact in close alignment with the countries
+ Marketing execution - the implementation, execution and monitoring impact of marketing campaigns in collaboration with the countries
Your Responsibilities:
+ Develop segmentation and targeting strategies using customer insights and analytics
+ Optimize product mix to improve profitability across regions and customer segments
+ Use CRM data to track execution, measure impact, and drive commercial priorities
+ Create clinically credible and commercially effective customer-facing assets
+ Enable consistent omnichannel execution across digital, sales, distributors, and clinical education channels
+ Ensure messaging aligns with clinical evidence, product claims, and value propositions
+ Monitor campaign performance and implement continuous improvements
+ Lead and align global, regional, and country marketing teams
+ Promote best practice sharing and partner closely with regional sales leaders
+ Build, lead, and develop a high-performing global