Senior Google Ads Media Buyer — Demand Gen & Display (Advertorial / Comparison Funnels)

Ad-Lab; España; Remote; EUR 40,000 - 70,000; Full time

Job summary

Clickbait Agency is seeking an experienced Google Ads Media Buyer to lead Demand Gen and Display initiatives for ecommerce brands. The role focuses on static creative, cold traffic at scale, and matching landing pages to ad angles, with a strong emphasis on data-driven decision making in a fully remote setup.

Ideal candidates will have hands-on experience managing six figures in monthly ad spend on a single account and a deep understanding of attribution and performance analysis.

Qualifications

• 3+ years hands-on Google Ads media buying experience.
• Extensive experience running Demand Gen and/or Display campaigns with static creative.
• Proven experience driving cold traffic to direct-response funnels (advertorials, listicles, comparison / pre-sell pages).
• Demonstrated experience running multiple angles into matching landing pages for congruency.

Responsibilities

• Build, manage, and scale Google Demand Gen and Display campaigns for ecommerce brands.
• Drive cold traffic profitably while maintaining target CPA, ROAS, or MER.
• Run multiple creative angles into matching advertorials, listicles, and comparison pages, maintaining tight ad-to-page congruency.
• Develop and execute static ad testing plans in close collaboration with creative strategists.
• Scale winning angle-to-funnel combinations while protecting efficiency.
• Analyze campaign and funnel performance and identify opportunities for growth.
• Launch and manage A/B tests across angles, audiences, static creatives, bidding strategies, and landing pages.
• Monitor account health, pacing, and budget allocation.
• Build reports and communicate insights to internal team members.
• Identify performance bottlenecks across the full ad-and-funnel journey and develop solutions.
• Stay current with Google Ads platform updates, automation features, and best practices.
• Contribute to improving internal media buying systems and processes.

Skills

Google Ads

Demand Gen

Display

Data analysis

A/B testing

Remote work

Tools

Triple Whale

Northbeam

Hyros

Job description

Clickbait Agency is a performance-driven Google Ads agency working exclusively with 8 and 9-figure ecommerce brands. Our focus is simple: build and scale profitable cold-traffic campaigns on Google Demand Gen and the Display Network through world-class media buying and creative strategy. We manage significant advertising budgets, work with some of the fastest-growing ecommerce brands, and constantly test new angles, audiences, and funnel structures to improve performance. We're building a team of high-level operators who take ownership, think analytically, and thrive in a fast-paced environment.

Role Overview

We're looking for an experienced Google Ads Media Buyer who lives in Demand Gen and Display, running static ads to direct-response funnels like advertorials, listicles, and comparison pages. You should have hands-on experience driving cold traffic at scale, running multiple angles into matching landing pages, and obsessing over ad-to-page congruency to keep funnels converting as spend climbs.

Hands-on experience managing at least six figures in monthly ad spend on a single account is required, along with a clear understanding of what it takes to scale cold traffic profitably. Broader Google Ads experience (Search, Performance Max, Shopping) is a plus, but this role centers on static Demand Gen and Display feeding advertorial and comparison funnels. This is ideal for someone who enjoys analyzing data, testing angles aggressively, and collaborating closely with creative strategists to continuously improve funnel performance. This is a fully remote position.

Key Responsibilities

• Build, manage, and scale Google Demand Gen and Display campaigns for ecommerce brands
• Drive cold traffic profitably while maintaining target CPA, ROAS, or MER
• Run multiple creative angles into matching advertorials, listicles, and comparison pages, maintaining tight ad-to-page congruency
• Develop and execute static ad testing plans in close collaboration with creative strategists
• Scale winning angle-to-funnel combinations while protecting efficiency
• Analyze campaign and funnel performance and identify opportunities for growth
• Launch and manage A/B tests across angles, audiences, static creatives, bidding strategies, and landing pages
• Monitor account health, pacing, and budget allocation
• Build reports and communicate insights to internal team members
• Identify performance bottlenecks across the full ad-and-funnel journey and develop solutions
• Stay current with Google Ads platform updates, automation features, and best practices
• Contribute to improving internal media buying systems and processes

Qualifications & Requirements

• 3+ years of hands-on Google Ads media buying experience
• Extensive experience running Demand Gen and/or Display campaigns with static creative
• Proven experience driving cold traffic to direct-response funnels (advertorials, listicles, comparison / pre-sell pages)
• Demonstrated experience running multiple angles into matching landing pages for congruency
• Proven experience managing $100,000+ USD per month on a single ecommerce account
• Strong understanding of attribution, conversion tracking, and performance analysis
• Track record of scaling cold traffic profitably
• Comfortable making decisions based on data rather than assumptions
• Strong analytical and problem-solving skills
• Ability to work independently in a remote environment
• Excellent communication and organizational skills

Preferred Skills & Bonuses

• Experience with advertorial / listicle / comparison-page funnel structures
• Experience managing Google Search, Shopping, or Performance Max campaigns
• Experience working with 7, 8, or 9-figure ecommerce brands
• Experience using Triple Whale, Northbeam, Hyros, or similar attribution platforms
• Experience collaborating closely with creative teams on static ad concepts
• Familiarity with direct response marketing and copywriting angles
• Experience running international campaigns
• Comfortable using AI tools to improve workflow efficiency