Senior European CDA & Trade Spend Lead

PepsiCo; Vitoria; Presencial; EUR 120.000 - 160.000; Jornada completa

Descripción de la vacante

PepsiCo is seeking a CDA Senior Manager to lead optimization, governance, deployment and performance management of the Customer Discount Agreement framework across Europe and EMEA. You will drive harmonized processes, data-driven spend decisions, and scalable capabilities with cross‑functional teams, ensuring transparency, compliance and ROI across markets.

This role requires partnering with Sales, Finance, RGM, IT and market leaders to embed standardized practices and to develop a Western

Formación

• Proven experience in revenue growth management and trade spend optimization.
• Strong governance, KPI development, and compliance background.
• Ability to translate data into actionable commercial recommendations.
• Experience leading cross-country transformation programs.

Responsabilidades

• Lead CDA framework optimization across Europe and EMEA.
• Drive cross-market standardization and governance principles.
• Develop and deploy pricing models across the operating unit.
• Enable data-driven spend allocation and performance measurement.
• Collaborate with Sales, Finance, IT and market leadership to ensure alignment.

Conocimientos

CDA governance

Stakeholder management

Pricing strategy

Change management

Analytics & reporting

Descripción del empleo

PepsiCo is seeking a CDA Senior Manager to lead optimization, governance, deployment and performance management of the Customer Discount Agreement framework across Europe and EMEA. You will drive harmonized processes, data-driven spend decisions, and scalable capabilities with cross‑functional teams, ensuring transparency, compliance and ROI across markets.

This role requires partnering with Sales, Finance, RGM, IT and market leaders to embed standardized practices and to develop a Western