Senior Director - Sales and Marketing

BTS; Madrid; Hybrid; EUR 120,000 - 180,000; Full time

Job summary

BTS is seeking a Senior Director for Sales and Marketing Practice to define and drive the growth strategy across the Spanish market. The role involves building and expanding a portfolio of enterprise clients and serving as a trusted advisor to C-suite executives, CHROs, and business leaders.

You will co-create transformative consulting solutions and own the commercial lifecycle from origination to closure. The position requires a strategic, entrepreneurial leader with a strong track record in

Qualifications

• 10+ years in senior commercial/consulting roles
• Proven track record in business development and enterprise client management
• Experience selling complex multi-stakeholder engagements
• Fluency in Spanish and English; international exposure

Responsibilities

• Define and lead the commercial growth strategy for the local market, aligned with global positioning.
• Build, manage, and expand a portfolio of enterprise clients and partnerships.
• Act as a senior advisor to C-suite executives and leaders across HR, Sales & Marketing.
• Diagnose organizational challenges and co-create high-impact consulting solutions.
• Own the full commercial lifecycle from origination to deal closure.

Skills

Sales leadership

Business development

Enterprise client mgmt

Executive stakeholder mgmt

Bilingual Spanish/English

Strategic mindset

Entrepreneurial spirit

Autonomy & results

Job description

Senior Director - Sales And Marketing Practice

Expertise: Sales and Marketing

Location: Flexible - Madrid/Barcelona/Bilbao

Key Responsibilities

• Define and lead the commercial growth strategy for the local market, in alignment with the firm’s global positioning and international go-to-market model.
• Build, manage, and expand a portfolio of enterprise and large corporate clients, strengthening long-term strategic partnerships.
• Act as a senior trusted advisor to C-suite executives, CHROs, Sales & Marketing Leaders, and General Managers.
• Diagnose complex organizational and business challenges and co-create high-impact consulting solutions across leadership, commercial performance, change management, and people development.
• Own the full commercial lifecycle end-to-end: opportunity origination, solution shaping, commercial negotiation, and deal closure.
• Lead and coordinate consulting teams involved in proposal development and project delivery, ensuring excellence, consistency, and client impact.
• Collaborate closely with international practices and global Centers of Expertise to localize global capabilities and contribute to solution innovation.
• Actively contribute to the firm’s market positioning as a strategic transformation partner rather than a traditional service provider.

Requirements

• Minimum of 10 years’ experience in senior commercial and consulting roles, ideally within management consulting, HR consulting, or high-value professional services firms.
• Proven track record in business development, enterprise client management, and selling complex, multi-stakeholder consulting engagements.
• Strong credibility in engaging with senior executive stakeholders and navigating complex decision-making environments.
• Fluency in Spanish and proficient in English; proven exposure to international and multicultural business contexts.
• Strategic mindset, strong commercial acumen, and the ability to anticipate market and client needs.
• Entrepreneurial spirit, authoritative leadership style, and ability to influence without formal authority.
• High level of autonomy, results orientation, and comfort operating in dynamic, fast-evolving environments.
• Strong interest in innovation, advanced consulting models, and transformational people and performance solutions.