Senior Director, Product Marketing — Trust Platform Growth

Veriff; Cádiz; Remote; EUR 178,000 - 196,000; Full time

Benefits offered by this job

Remote work flexibility

Stock options

Recharge days

Medical/dental/vision insurance

Learning budget & Health budget

Sabbatical after 5 years

Job summary

Veriff is hiring a Product Marketing leader to reposition the company beyond identity verification, establishing Veriff as a trusted platform for global brands. You will own positioning, messaging, launches, and sales enablement across our portfolio, starting with a small team and expanding as the sales organization grows.

The role requires strong opinions and a track record of driving differentiated positioning through internal resistance, with hands-on execution of narratives, battlecards, and

Qualifications

• Eight or more years in product marketing, including leading the function or a significant part of it.
• Experience writing positioning for technical products that work for both technical and business buyers.

Responsibilities

• Lead Veriff’s repositioning across the company, network, and portfolio.
• Run product launches end to end following an annual cadence and event calendar.
• Equip the sales team with pitch narratives, discovery guides, battlecards, and objection handling.
• Build competitive and market intelligence to sharpen positioning and product strategy.
• Partner with Product on pricing, packaging, and roadmap narrative; with Marketing on campaigns and storytelling.
• Develop the PMM team and plan its growth as the sales organization scales.

Skills

Product marketing leadership

Positioning & messaging

Launch planning

Sales enablement

Competitive intelligence

Pricing & packaging

PMM team development

Technical B2B experience

Job description

Veriff is hiring a Product Marketing leader to reposition the company beyond identity verification, establishing Veriff as a trusted platform for global brands. You will own positioning, messaging, launches, and sales enablement across our portfolio, starting with a small team and expanding as the sales organization grows.

The role requires strong opinions and a track record of driving differentiated positioning through internal resistance, with hands-on execution of narratives, battlecards, and