Senior Data Insights Consultant

MAP; Barcelona; Presencial; EUR 70.000 - 95.000; Jornada completa

Descripción de la vacante

MAP, a leading data-driven marketing technology partner within WPP, seeks a Senior Data Insights Consultant to drive data-centric decision making for global brands. You will design, build, and deliver advanced analytics solutions and dashboards, guiding clients through complex data landscapes.

You will mentor teammates, collaborate across disciplines, and apply agentic AI to enhance marketing insights, reporting, and campaign optimization.

Formación

• Minimum 5 years of experience in a consultant/business liaison role related to data, BI, analytics or reporting solutions.
• Proficient in SQL with production-ready queries and optimised performance.
• Experience designing scalable dimensional data models from raw sources.
• Hands-on with DBT transformations and layered architecture.
• Ability to build Power BI models and dashboards with advanced DAX and RLS.
• Familiarity with cloud data environments (Snowflake, BigQuery, Databricks, Fabric).
• Knowledge of marketing tech platforms (Adobe Campaign/AJO, Salesforce Marketing Cloud).
• Strong stakeholder management and ability to translate business questions into analytics.

Responsabilidades

• Architecting, building, and delivering value-adding insights solutions, serving as a key advisor to clients on how to leverage their data assets to optimize large-scale communication strategies.
• Performing advanced analysis to uncover actionable patterns, trends, and opportunities that inform client strategy and decision-making.
• Designing and running test-and-learn programs (A/B tests, incrementality, holdouts) across channels to measure impact and optimize communication performance.
• Partnering with senior stakeholders to define strategic business questions and translating them into robust analytical frameworks and data roadmaps.
• Supporting or leading the data-stream on complex, large-scale projects with globally recognised brands.
• Driving ongoing proactive client ideation — identifying new opportunities, use cases, and data-driven initiatives.
• Helping drive agentic AI adoption, embedding agentic solutions into data workflows to enhance efficiency and client value.
• Providing answers and insights via automated reporting solutions and ad-hoc analyses, including dashboards in marketing platforms.
• Mentoring, reviewing, and advising less senior team members to elevate quality and growth.
• Collaborating with Account Managers, Architects, Developers, Creatives, Strategists, Data Scientists and Marketing Ops experts.

Conocimientos

Stakeholder management

Data storytelling

SQL

Data modelling

DBT

Power BI

Cloud data platforms

AI awareness

English communication

Herramientas

SQL

DBT

Power BI

GitHub

Snowflake

BigQuery

Databricks

Fabric

Adobe Campaign/AJO

Salesforce Marketing Cloud

Descripción del empleo

MAP | WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses.

About WPP

MAP is part ofWPP , the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

Do you have strong data and analytical skills, with a passion for shaping business strategy? Can you architect, build, and apply modern data models to deliver impactful marketing insights? Are you seeking an exciting role with significant opportunities for leadership and growth? Then you might be the Senior Data Insights Consultant we are looking for!

What will your day look like?

As our new Senior Data Insights Consultant, you will join our growing Technology and Data team. Here, you will be a key leader in helping our clients make data-driven decisions to enhance their digital communication on an enterprise scale. This entails designing, enabling, and delivering complex data solutions and integrations for various campaign platforms. Morespecifically,yourtaskswillinclude:

• Architecting, building, and delivering value-adding insights solutions, serving as a key advisor to clients on how toleveragetheir data assets tooptimizelarge-scale communication strategies.
• Performing advanced analysis to uncover actionable patterns, trends, and opportunities that directly inform client strategy and decision-making.
• Designing and running test-and-learnprograms (A/B tests, incrementality, holdouts) across channels to measure impact and continuouslyoptimizecommunication performance.
• Partnering with senior stakeholders to define strategic business questions andtranslatingthem into robust analytical frameworks and data roadmaps.
• Supporting or leading the data-stream on complex, large-scale projects with globallyrecognisedbrands, ensuring that data solutions and integrations are designed and delivered for scalability and business impact.
• Driving ongoing proactive client ideation —identifyingnew opportunities, use cases, and data-driven initiatives that help clients grow their business.
• Helpingdrive agentic AI adoption, exploring and embedding agentic solutions into our data and insights workflows to enhance efficiency and client value.
• Providing answers andinsightstobusiness-related questions via automated reporting solutions as well as ad-hoc data analyses, including building reports andinsightsdashboards within marketing platforms such as Adobe and Salesforce.
• Mentoring, reviewing, and advising less senior team members — elevating quality, fostering technical excellence, and supporting their professional growth.
• Collaborating with highly skilled specialists including Account Managers, Architects, Developers, Creatives, Strategists, Data Scientists and Marketing Operations experts to service our clients coherently.

Who are you going to work with?

You will join a team of hands-on Data Insights Consultants, Data Scientists and Data Engineers who are passionate about bringing value and knowledge from data. We are all about unlocking insights from data through analytics and making that insight applicable in 1:1 data-driven communication and CRM. Your work will always be firmly anchored in data in a cross-disciplinary setting, collaborating closely with highly enthusiastic experts from Strategy or Creative backgrounds.

Whatdoyou bring to the table?

As a person, youpossessa strong consultancy mindset,demonstratingresilience, curiosity, and an eager-to-learn attitude. You combine this with strong business acumen, allowing you to understand andanticipateclient needs effectively. You are outgoing and love being part of interdisciplinary projects and solutions. You are eager to learn and quick to understand the complexity of high-tech dialogues and solutions.

Furthermore, you have the drive, enthusiasm, and technical credibility to act as the primary data and insights advisor for senior client leadership, guiding them through complex challenges and inspiring them to grow their business.It'san advantage if you have consulting, agencyexperienceor marketing domain knowledge, butit'snot a requirement.

In addition, you have:

Technical skills

• A minimum of 5 years of experience in a consultant/business liaison role related to data, BI, analytics or reporting solutions. Can independently design, build, andoptimizemodern analytics solutions that are scalable, maintainable, and ready for real-world production use.
• Write, debug, andoptimizecomplex SQL queries, ensuring clarity, efficiency, and production readiness.
• Design and build scalable dimensional data models from raw source systems (fact/dimension structures, performance-aware design). Apply strong data modelling principles, governance standards and practices that ensure data accuracy, consistency, and security.
• Develop and manage DBT transformations using layered architecture, including testing and documentation best practices.
• Build production-ready Power BI semantic models and dashboards, including advanced DAX measures, performance optimization, and secure data access (RLS).
• Work collaboratively using GitHub, following structured branching, pull request, and code review workflows.
• Familiarity with or a strong interest in the application of AI and agentic frameworks, and machine learning principles to generate conversational analytics, predictive and advanced marketing insights.
• Comfortable working in modern cloud data environments (e.g., Snowflake,BigQuery, Databricks, Fabric).
• Understanding the data structures and reporting capabilities within major marketing andmartechplatforms (e.g., Adobe Campaign/AJO, Salesforce Marketing Cloud). Ability to build and deliver reports andinsightsdashboards natively within these tools is a strong advantage

Interpersonalskills

• Technical stakeholder management and influence :A proven ability to build trust and act as a strategic partner to senior-level clients and internal leaders. You can confidently navigate complex, technical stakeholder environments and influence decision-making through data-driven reasoning.
• Communication and storytelling :Exceptional written and verbal communication skills in English, with the ability to articulate complex data concepts and insights into clear, compelling narratives for both technical and senior business audiences.
• Consultative and solutions-oriented mindset :The ability to critically assess complex business challenges, ask probing questions to uncover root causes, and propose robust, data-driven solutions.
• Leadership and mentorship :Proven experience in coaching and mentoring junior team members. You actively foster a culture of technical excellence, collaboration, and continuous learning within the team.
• Autonomy and critical thinking :You are a self-starter who can think critically,identifyissues and opportunities autonomously, and take the initiative to propose and implement corrective actions.

A leader in personalized customer experiences

VML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, marketingautomationand CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming trulycustomer-centric. Together, we are 1000+ technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities.

A global network

We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences.

WPP (MAP/VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.