MarTech Performance Marketing Product Owner

eDreams ODIGEO; Barcelona; Hybrid; EUR 70,000 - 95,000; Full time

Benefits offered by this job

Prime Plus membership

Coursera access

Hybrid home-office model

Relocation support

Equipment lifecycle program

Job summary

eDreams ODIGEO is seeking a Performance Marketing Product Owner (MarTech) in Barcelona to oversee data-enabled tracking, measurement architecture, and compliance across web and app platforms. You will work closely with Marketing Measurement & Data Activation, Engineering, and Legal to deliver scalable, privacy-conscious solutions.

The role sits at the intersection of Data, Engineering, Analytics, and Media platforms, ensuring accurate capture and activation of customer interactions for

Qualifications

• Master’s degree in a technical or scientific discipline (e.g., CS, IT, Data Engineering).
• Experience implementing conversion tracking across marketing platforms (pixel, API/Events, Enhanced Conversions).
• Strong understanding of web and app analytics fundamentals and data layer design.

Responsibilities

• Define the data-enablement roadmap for each media platform and measurement partner.
• Coordinate with engineering to implement web and app tracking, audiences, and data feeds.
• Define and lead the media tracking and data-activation agenda across channels.
• Advise marketing teams on technical feasibility and operationalize strategies.
• Define event-tracking specifications and coordinate with engineers.

Skills

Analytics implementation

MarTech

AdTech

Web analytics fundamentals

Data privacy & compliance

Troubleshooting & QA

Education

Master’s degree in technical discipline

Tools

Appsflyer

Google Analytics

GTM

Data Layers

Job description

eDreams ODIGEO is seeking a Performance Marketing Product Owner (MarTech) in Barcelona to oversee data-enabled tracking, measurement architecture, and compliance across web and app platforms. You will work closely with Marketing Measurement & Data Activation, Engineering, and Legal to deliver scalable, privacy-conscious solutions.

The role sits at the intersection of Data, Engineering, Analytics, and Media platforms, ensuring accurate capture and activation of customer interactions for