Senior Creative Automation Manager (All Genders)

zooplus; Madrid; Hybrid; EUR 70,000 - 100,000; Full time

Benefits offered by this job

Hybrid work model

Wellbeing program

Product discount 20%

Transport subsidy

Bike leasing

Career development

Job summary

zooplus is seeking a Senior Creative Automation Manager to lead Generative AI and automation across the Design and Creative teams in a hybrid Madrid-based role. You will drive scalable AI-powered workflows, partner with Design, Marketing, Analytics, and Technology, and define governance and testing frameworks to improve efficiency and content performance.

As an individual contributor within Creative, you’ll translate creative and business challenges into scalable solutions, influence adoption of

Qualifications

• 3+ years in Creative Operations, Creative Technology, Marketing Automation, Digital Production, AI, or related field.
• Hands-on experience with Generative AI tools and AI-enabled workflows.
• Strong understanding of digital creative production across multiple marketing channels.
• Experience designing scalable workflows or operational frameworks.
• Analytical skills to drive decisions with data.

Responsibilities

• Define and execute the Generative AI and Creative Automation strategy for the Design organization.
• Identify, evaluate, and implement AI-powered solutions that improve creative production, localization, adaptation, and content optimization.
• Design and scale automated workflows for creative asset creation, versioning, resizing, distribution, and localization.
• Partner with Design, Marketing, Analytics, and Technology teams to integrate AI and automation into day-to-day creative workflows.
• Develop frameworks for creative testing, experimentation, and performance optimization using data-driven insights.
• Establish best practices, governance, prompt libraries, and quality standards for responsible use of AI in creative production.
• Define and monitor success metrics for automation initiatives and drive improvements.

Skills

Generative AI

Creative operations

Stakeholder management

Cross-functional collaboration

Data-driven decision making

Digital marketing knowledge

Tools

Automation platforms

DAM systems

HTML/JSON basics

AI image generation tools

Job description

Company Description

With over 25 years’ experience, plus the same enormous passion and ambition we had on day-one, we’re trailblazers in the pet e-commerce industry. Our solutions make over 12 million customers genuinely happier – and that’s something we really care about. We work together to continually adapt; embracing change and the challenges it brings so that we can keep doing better. Join us and discover a place where your potential meets your passion for pets. That’s the power of plus.

Job Description

As a Senior Creative Automation Manager, you will drive the adoption of Generative AI and automation across our Design and Creative organization. You will identify opportunities to improve creative production, streamline workflows, and scale content creation across marketing channels. Working closely with Design, Marketing, Analytics, AI, and Technology teams, you will translate creative and business challenges into scalable solutions that improve both efficiency and performance. This is an individual contributor role within the Creative team, acting as the subject matter expert for Generative AI, creative automation, and workflow optimization across the organization.

Key Responsibilities

• Define and execute the Generative AI and Creative Automation strategy for the Design organization.
• Identify, evaluate, and implement AI-powered solutions that improve creative production, localization, adaptation, and content optimization.
• Design and scale automated workflows for creative asset creation, versioning, resizing, distribution, and localization.
• Partner with Design, Marketing, Analytics, and Technology teams to integrate AI and automation into day-to-day creative workflows.
• Develop frameworks for creative testing, experimentation, and performance optimization using data-driven insights.
• Establish best practices, governance, prompt libraries, and quality standards for the responsible use of AI in creative production.
• Define and monitor success metrics for automation initiatives and continuously improve workflows based on business impact.
• Drive adoption of new tools, processes, and ways of working across creative teams.

Must-Have Requirements

• 3+ years of experience in Creative Operations, Creative Technology, Marketing Automation, Digital Production, AI, or a related field.
• Hands-on experience with Generative AI tools and AI-enabled creative workflows.
• Strong understanding of digital creative production across multiple marketing channels.
• Experience designing or improving scalable workflows, processes, or operational frameworks.
• Understanding of performance marketing and how creative assets contribute to campaign performance.
• Strong analytical skills with the ability to use data and insights to drive decisions.
• Proven stakeholder management and cross-functional collaboration skills.
• Excellent communication skills and the ability to explain technical concepts to non-technical audiences.

Nice-to-Have Requirements

• Experience with workflow automation platforms, APIs, or system integrations.
• Experience with Digital Asset Management (DAM) or Creative Technology platforms.
• Basic knowledge of HTML, JSON, APIs, or scripting.
• Experience with AI image and video generation tools.
• Experience building creative testing or experimentation frameworks.
• Experience in e-commerce, retail, or performance marketing environments.
• Experience supporting large-scale localization and content adaptation.
• Experience working in international or multicultural organizations.

What Success Looks Like

Within the first 6-12 months, you have successfully implemented scalable AI and automation workflows that improve creative production efficiency, accelerate testing and iteration cycles, and enable teams to create and optimize content at scale. You are recognized as a trusted partner across Design, Marketing, Analytics, and Technology, helping translate emerging AI capabilities into measurable business impact.

Additional Information

Headquartered in Munich, with offices across Madrid, Krakow, Wroclaw, London and Vienna, we collaborate because we genuinely love working together - so you’ll be at the heart of an incredible, multinational team. We trust each other to get the job done, which means you’ll benefit from hybrid working, spending 60% of your time in the office and 40% at home. There’s an option to work for 20 days abroad in approved countries too.

Add to that development opportunities that help you to shape your own career path, excellent training and support, wellbeing offers, subsidised transport or bike leasing, plus 20% discount across all our products, and you’ll begin to get a sense of what sets us apart. Find out more about the specific benefits at your local office in our blog posts.

A note on compensation: We believe in being transparent about salary ranges. The range shown reflects the full scope that the role can grow into over time, depending on experience, skills, and impact. Most offers are positioned around the midpoint of the range, ensuring a fair and consistent approach across our teams.

At zooplus, we believe in equal opportunity and support everyone to fulfil their potential. We recognise the power of listening and learning from each other and embrace diversity and inclusion of all.