Hybrid AI-Powered Creative Automation Lead

zooplus SE; Madrid; Híbrido; EUR 90.000 - 120.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Hybrid work

Wellbeing programs

Transport subsidy

Product discount

Descripción de la vacante

zooplus SE is seeking a Senior Creative Automation Manager to drive Generative AI adoption and automation across its Design and Creative organization. You will identify opportunities to improve production, streamline workflows, and scale content across marketing channels.

In this individual contributor role, you will collaborate with Design, Marketing, Analytics, AI, and Technology teams, translating creative and business challenges into scalable solutions that boost efficiency and performance.

Formación

• 3+ years of experience in Creative Operations, Creative Technology, Marketing Automation, Digital Production, AI, or a related field.
• Hands-on experience with Generative AI tools and AI-enabled creative workflows.
• Strong understanding of digital creative production across multiple marketing channels.
• Experience designing or improving scalable workflows, processes, or operational frameworks.
• Understanding of performance marketing and how creative assets contribute to campaign performance.
• Strong analytical skills with the ability to use data and insights to drive decisions.
• Proven stakeholder management and cross-functional collaboration skills.
• Excellent communication skills and the ability to explain technical concepts to non-technical audiences.

Responsabilidades

• Define and execute the Generative AI and Creative Automation strategy for the Design organization.
• Identify, evaluate, and implement AI-powered solutions that improve creative production, localization, adaptation, and content optimization.
• Design and scale automated workflows for creative asset creation, versioning, resizing, distribution, and localization.
• Partner with Design, Marketing, Analytics, and Technology teams to integrate AI and automation into day-to-day creative workflows.
• Develop frameworks for creative testing, experimentation, and performance optimization using data-driven insights.
• Establish best practices, governance, prompt libraries, and quality standards for the responsible use of AI in creative production.
• Define and monitor success metrics for automation initiatives and continuously improve workflows based on business impact.
• Drive adoption of new tools, processes, and ways of working across creative teams.

Conocimientos

Creative Operations

Generative AI

Digital creative production

Workflow design

Performance marketing understanding

Analytical skills

Stakeholder management

Communication skills

Herramientas

APIs

DAM platforms

Creative technology platforms

Descripción del empleo

zooplus SE is seeking a Senior Creative Automation Manager to drive Generative AI adoption and automation across its Design and Creative organization. You will identify opportunities to improve production, streamline workflows, and scale content across marketing channels.

In this individual contributor role, you will collaborate with Design, Marketing, Analytics, AI, and Technology teams, translating creative and business challenges into scalable solutions that boost efficiency and performance.