Senior Copywriter: Social-First Beauty Brand Narratives

SAMY; Madrid; Hybrid; EUR 40,000 - 60,000; Full time

Benefits offered by this job

Flexible schedule

Hybrid work

Global mobility

Job summary

SAMY in Madrid is seeking a creative copywriter to lead brand storytelling across digital environments for a prestigious global beauty account. You will craft social-first concepts, write engaging copy, and shape brand narratives that resonate with audiences on Instagram, TikTok, YouTube and paid media.

Join a team that blends culture, AI tools, and strategy to stay ahead of trends. You will collaborate with creative, design, video, and marketing squads, mentor juniors, and help drive impactful

Qualifications

• Previous experience in creative copywriting for agencies or digital brands.
• Strong portfolio focused on campaigns, storytelling, and digital content.
• Experience creating content for platforms such as Instagram, TikTok, YouTube, and paid media.
• Ability to develop creative concepts and brand narratives.
• Excellent writing, grammar, and creative judgment skills.
• Knowledge of branding, communication, and digital audience behavior.
• Ability to manage multiple projects and work under tight deadlines.
• Creative, strategic, and detail-oriented mindset.
• Interest in digital trends, online culture, and AI tools.

Responsibilities

• Conceptualize campaigns and creative proposals with a strong social-first approach.
• Write copy for social media, digital campaigns, websites, ads, and branded content.
• Develop scripts for audiovisual formats such as Reels, TikTok, and YouTube.
• Adapt messaging and tone of voice according to the brand, audience, and communication channel.
• Collaborate closely with creative, design, video, and marketing teams.
• Build and maintain Tone of Voice (ToV) guidelines.
• Propose ideas aligned with trends, digital culture, and consumer behavior.
• Review and optimize copy to ensure clarity, impact, and communication consistency.
• Support and mentor junior creative team members.

Skills

Creative copywriting

Storytelling

Social content

English fluent

Brand narrative

Project management

AI familiarity

Job description

SAMY in Madrid is seeking a creative copywriter to lead brand storytelling across digital environments for a prestigious global beauty account. You will craft social-first concepts, write engaging copy, and shape brand narratives that resonate with audiences on Instagram, TikTok, YouTube and paid media.

Join a team that blends culture, AI tools, and strategy to stay ahead of trends. You will collaborate with creative, design, video, and marketing squads, mentor juniors, and help drive impactful