Product Marketing Manager

SITA; Barcelona; Presencial; EUR 40.000 - 60.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Work from home up to 2 days/week

Flexible work arrangements

Employee Assistance Program

Descripción de la vacante

SITA in Barcelona is hiring for a Marketing Manager role focused on implementing integrated marketing strategies for the Geography Sector. This position involves managing projects, collaborating with key stakeholders, and maintaining brand integrity across various channels.

The ideal candidate will have over 7 years of marketing experience, strong customer focus, and excellent networking skills. Unique benefits include flexibility for remote work and professional development opportunities.

Formación

• 7+ years of experience in marketing, preferably in IT solutions.
• Ability to manage marketing strategy implementation.
• Strong networking skills to influence at senior levels.

Responsabilidades

• Manage the implementation of the Geography Sector Marketing plan.
• Support marketing and reporting processes.
• Create and develop quality content for SITA’s positioning.

Conocimientos

Marketing Communications

Networking

Customer Focus

Analytical Skills

Educación

Business degree preferably in Business or Marketing

Post-graduate qualification or MBA

Descripción del empleo

Overview

At SITA, we keep airports moving, airlines flying smoothly, and borders open. Our technology and communication innovations power the success of the global air travel industry.

You’ll find us in 95% of international airports, working closely with over 2,500 transportation and government clients. Each partnership brings unique challenges, and we thrive on delivering fresh solutions and cutting‑edge tech to keep operations running like clockwork. We don’t just move the world forward—we’re proud to be recognized as Great Place to Work® by 79% of our employees and certified in most of our growing locations. Here, we feel empowered, supported, and inspired to grow.

Are you ready to love your job?

The adventure begins right here, with you, at SITA.

WELCOME TO SITA

PURPOSE

This role provides marketing and operational management to a Geography Sector or Business to implement the integrated Marketing and Communications strategy to achieve their commercial and strategic objectives aligned to SITA’s global marketing strategy and positioning.

KEY RESPONSIBILITIES

• Manage the implementation of the Geography Sector or Business Marketing plan to deliver business objectives.
• Effectively manage business and reporting processes to support the marketing organization.
• Maintain or strengthen the integrity of SITA’s reputation brand and positioning actively managing brand compliancy.
• Manage the marketing programs including regional events and accounts based marketing collaborating with key stakeholders and aligning with SITA’s global marketing strategy.
• Work closely with the Marketing Profession to ensure transparency of Geography Sector or Business targeted Marketing activities and events.
• Leverage diverse communications channels on‑ and off‑line including leveraging digital solutions and data‑driven marketing and communications campaigns.
• Create and develop quality content to maintain SITA’s positioning including press releases, references campaigns and speeches ensuring consistency and coordination with SITA’s global marketing strategy and positioning.
• Support thought leadership initiatives/events to suit specific business needs and strengthen industry and customer relationships.
• Support the relationship with industry associations.
• Manage a contact strategy for top customers and industry players to optimize targeting the right audience with the right message.
• Build in‑depth analysis of customers to develop account‑based marketing plans.
• Research, monitor and report on relevant market insights impacting the Geography/Sector/portfolio and maintain profiles of the main competitors to propose counter strategies and plans.
• Provide market intelligence updates and position of SITA’s portfolio & services.
• Ensure management of agency partners to required specifications and ROI.
• Respect budget and capture ROI of marketing activities to provide visibility of value and impact.

Qualifications

EXPERIENCE

• 7+ years? experience in marketing, marketing communications or corporate communications preferably in IT solutions & services, Telecomms or ATI sectors.
• Ability to manage the implementation of a marketing strategy.
• Networking skills with the ability to influence at senior levels of the organization.
• Proven collaborative approach across Marketing profession colleagues across the GEOs business and centrally.
• Ability to analyse complex situations and apply practical and creative Marketing and Communication solutions in the area of remit.

KNOWLEDGE & SKILLS

• Strong customer focus and service orientation.
• Understand and manage properly cultural diversity.
• Works effectively in and across complex organisations and is at ease managing and effectively operating within a matrix organisations.
• Uses business processes to her/his advantage to obtain results.
• Able to deploy and unify resources from different organisation to achieve targets.

PROFESSION COMPETENCIES

• Financial Acumen
• Industry Knowledge
• Marketing Strategy and Positioning
• Partnering for Clients’ Success
• Planning: Tactical Strategic

CORE COMPETENCIES

• Developing Talent
• Managing Performance

EDUCATION & QUALIFICATIONS

• Business degree preferably in Business or Marketing.
• Appropriate post‑graduate qualification or MBA.

WHAT WE OFFER

We’re all about diversity. We operate in 200 countries and speak 60 different languages and cultures. We’re really proud of our inclusive environment. Our offices are comfortable and fun places to work, and we make sure you get to work from home too. Find out what it’s like to join our team and take a step closer to your best life ever.

Flex Week: Work from home up to 2 days/week (depending on your team’s needs)

Flex Day: Make your workday suit your life and plans.

Flex-Location: Take up to 30 days a year to work from any location in the world.

Employee Wellbeing: We have got you covered with our Employee Assistance Program (EAP), for you and your dependents 24/7, 365 days/year. We also offer Champion Health – a personalized platform that supports a range of wellbeing needs.

Professional Development: At SITA, we believe growth fuels innovation. Our learning ecosystem offers access to world‑class platforms and programs designed to help you thrive. From LinkedIn Learning, Microsoft’s Enterprise Skills Initiative, and Airport Council International – available to all employees – to specialized solutions like Pluralsight for technology upskilling, Harvard Business Publishing for people leadership, Stanford for strategic development and many others, we align learning opportunities with your Development Plan and our business priorities. Your development journey is supported every step of the way.

Competitive Benefits: Competitive benefits that make sense with both your local market and employment status.

SITA is an Equal Opportunity Employer. We value a diverse workforce. In support of our Employment Equity Program, we encourage women, aboriginal people, members of visible minorities, and/or persons with disabilities to apply and self‑identify in the application process.