Territory Marketing Manager – Central Europe

SITA Group; Barcelona; Hybrid; EUR 70,000 - 110,000; Full time

Benefits offered by this job

Flex Week: work from home up to 2 days

Flex Day

Flex-Location: up to 30 days abroad

Employee Wellbeing program

Professional Development (LinkedIn)

Competitive Benefits

Job summary

SITA Group is seeking a Territory Marketing Manager to partner with the local sales team, shape the local marketing strategy, and drive revenue impact across Central Europe.

You'll collaborate with multiple teams across Europe, manage events, campaigns, and communications, and translate product messages for the local market. English is essential; additional European languages are a plus.

Qualifications

• 7+ years’ experience in B2B marketing, ideally in field marketing and/or tech marketing.
• Experience working with sales teams and supporting commercial objectives.
• Strong judgement on budget and effort allocation.
• Confident managing agencies and external partners.

Responsibilities

• Be a true partner to sales and understand priorities, pipelines, and customer challenges.
• Own the local marketing strategy and convert priorities into a territory plan.
• Develop deep understanding of key customers and accounts; tailor messaging locally.
• Lead planning and delivery of events, campaigns, and communications in your region.
• Act as a connector between sales, product marketing, and global teams; translate product messages.

Skills

B2B marketing

Field marketing

Tech marketing

Sales collaboration

Agency management

Strategic planning

Delivery oriented

Tools

Salesforce

Job description

Overview

WELCOME TO SITA

We're the team that keeps airports moving, airlines flying smoothly, and borders open. Our tech and communication innovations are the secret behind the success of the world's air travel industry.

You'll find us at 95% of international hubs. We partner closely with over 2,500 transportation and government clients, each with their own unique needs and challenges. Our goal is to find fresh solutions and cutting-edge tech to make their operations run like clockwork. Want to be a part of something big?

Are you ready to love your job? The adventure begins right here, with you, at SITA.

ABOUT THE ROLE

This is not just another “marketing support” role. This is a market-shaping, revenue-enabling role at the heart of how SITA engages customers across Central Europe.

As Territory Marketing Manager, you’ll work side-by-side with the local sales team to understand what really matters to customers, translate commercial priorities into smart marketing action, and decide where to invest time, budget, and effort to make the biggest impact.

You’ll be part of a collaborative, multi-disciplinary marketing team supporting Europe and Central Asia, meaning you will work with other Territory Marketing Managers covering different European markets; junior marketing colleagues supporting events, communications, and execution; the Southern Europe field sales team; product marketing teams, and our corporate marketing function.

WHAT WILL YOU DO

Be a true partner to sales

• Work closely with the field sales team to understand priorities, pipelines, and customer challenges
• Help shape go-to-market plans that directly support revenue goals
• Bring a customer-first perspective into every conversation

Own the local marketing strategy

• Turn global and regional priorities into a focused, practical territory marketing plan
• Make informed investment decisions across events, campaigns, PR, and content
• Build clear business cases and track impact

Know your customers

• Develop a deep understanding of key customers and accounts
• Tailor messaging, channels, and engagement to what resonates locally
• Develop and support account-based marketing approaches

Deliver high-quality execution

• Lead the planning and delivery of events, campaigns, and communications in your region
• Ensure everything is on-brand, high-quality, and aligned with SITA’s global positioning
• Manage local PR agencies, creative partners, and other suppliers as needed

Be the connector

• Act as a trusted link between sales, product marketing, and global marketing teams
• Translate product messages for the local market and feed insights back upstream
• Ensure customers experience one SITA, not disconnected initiatives

Bring structure and momentum

• Prioritize effectively in a busy, fast-moving environment
• Mentor and support more junior team members where relevant

Qualifications

WHO YOU ARE

• 7+ years’ experience in B2B marketing, ideally in field marketing and/or tech marketing
• Experience working with sales teams and supporting commercial objectives
• Strong judgement when it comes to where to invest budget and effort
• Confidence managing agencies and external partners
• A collaborative, proactive working style
• Ability to develop strategy, but also deliver

WHAT WILL HELP YOU SUCCEED

• Fluency in English (essential)
• An additional European language such as German or Polish (strong advantage)
• Experience working with Salesforce or similar CRM platforms
• Exposure to technology, IT services, aviation, or complex B2B environments

WHAT WE OFFER

We're all about diversity. We operate in 200 countries and speak 60 different languages and cultures. We're really proud of our inclusive environment. Our offices are comfortable and fun places to work, and we make sure you get to work from home too. Find out what it's like to join our team and take a step closer to your best life ever.

• Flex Week: Work from home up to 2 days/week (depending on your team's needs)
• Flex Day: Make your workday suit your life and plans.
• Flex-Location: Take up to 30 days a year to work from any location in the world.
• Employee Wellbeing: We have got you covered with our Employee Assistance Program (EAP), for you and your dependents 24/7, 365 days/year. We also offer Champion Health - a personalized platform that supports a range of wellbeing needs.
• Professional Development: Level up your skills with our training platforms, including LinkedIn Learning!
• Competitive Benefits: Competitive benefits that make sense with both your local market and employment status.

SITA is an Equal Opportunity Employer. We value a diverse workforce. In support of our Employment Equity Program, we encourage women, aboriginal people, members of visible minorities, and/or persons with disabilities to apply and self-identify in the application process.

Salary / Compensation Note

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