Senior Business Development Manager (Marketing Services) - Fixed Term Contract

Visa; Madrid; Híbrido; EUR 59.000 - 97.000; Jornada completa

Descripción de la vacante

Visa is seeking a highly motivated Senior Manager, Marketing Services to help accelerate client growth through the development and delivery of best-in-class marketing solutions.

This hybrid role in Madrid will partner closely with issuing banks and other financial institutions to identify business opportunities and develop co-marketing initiatives that drive customer acquisition, activation, engagement, and card usage.

Formación

• Proficiency in English
• Experience working in multinational organizations with well-positioned local brands
• Strong commercial acumen with a proven ability to influence clients and generate new business opportunities
• Deep understanding of integrated marketing, media, creative development, customer acquisition, loyalty, and engagement programs
• Excellent presentation, negotiation, and stakeholder management skills
• Strong analytical skills with the ability to translate data and insights into actionable business recommendations
• Ability to thrive in a fast-paced, matrixed, and client-focused environment

Responsabilidades

• Identify and develop new marketing opportunities with Visa clients, driving incremental business through co-marketing investments and joint growth initiatives.
• Act as a strategic consultant to clients, understanding objectives and translating them into impactful marketing solutions.
• Build compelling business cases that demonstrate the value and ROI of Visa's marketing services.
• Influence senior client stakeholders and secure investment in marketing programs that support client and Visa objectives.
• Develop and maintain a strong pipeline of marketing opportunities across issuers, acquirers, merchants, fintechs, and other financial institutions.
• Lead the development of client marketing strategies to increase consumer acquisition, activation, retention, and card usage.
• Leverage insights, market research, and analytics to identify growth opportunities and inform recommendations.
• Advise clients on go-to-market strategies and brand-building initiatives.
• Partner with product, sales, consulting, and marketing teams to create integrated solutions.
• Oversee end-to-end marketing programs including research, planning, creative development, media planning/buying, digital and CRM initiatives.
• Manage agency and partner relationships for best-in-class execution and measurable results.
• Ensure campaigns are delivered on time, within budget, and meet KPIs.
• Leverage sponsorships and partnerships to create differentiated client platforms.
• Develop creative activation opportunities tied to sports, music, travel, gaming, and entertainment.
• Define success metrics and KPIs and present results to clients and stakeholders.
• Continuously optimize programs based on data and outcomes.

Conocimientos

Commercial acumen

Influencing clients

Strategic marketing

Presentation & negotiation

Analytical skills

Stakeholder management

Fast-paced environment

Descripción del empleo

About Us

Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.

About Us

Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.

At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.

Join Visa and do work that matters – to you, to your community, and to the world. Progress starts with you.

Pay Transparency

The estimated salary range for a new hire into this position is €58,800 - €96,600 which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity. Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, Pension, Life Insurance, Annual Leave, and Wellness Program.

Job Description

Visa is seeking a highly motivated and commercially driven Senior Manager, Marketing Services to help accelerate client growth through the development and delivery of best-in-class marketing solutions.

This role sits at the intersection of marketing, consulting, and business development. The successful candidate will partner closely with issuing banks and other financial insitutions to identify business opportunities and develop co-marketing initiatives that drive customer acquisition, activation, engagement, and card usage.

As a trusted advisor to clients, the Senior Manager will be responsible for uncovering business challenges, shaping strategic marketing recommendations, and demonstrating the value of Visa's marketing capabilities to secure client investment and unlock new revenue opportunities. The role requires a strong commercial mindset, exceptional client-facing skills, and deep expertise across the marketing ecosystem, including insights, strategy, creative development, media, sponsorships, partnerships, and campaign execution.

Key Responsibilities

Business Development & Client Growth

• Identify and develop new marketing opportunities with Visa clients, driving incremental business through co-marketing investments and joint growth initiatives.
• Act as a strategic consultant to clients, understanding their objectives and translating them into impactful marketing solutions.
• Build compelling business cases that demonstrate the value and ROI of Visa's marketing services.
• Influence senior client stakeholders and secure investment in marketing programs that support both client and Visa business objectives.
• Develop and maintain a strong pipeline of marketing opportunities across issuers, acquirers, merchants, fintechs, and other financial institutions.

Marketing Strategy

• Lead the development of client marketing strategies designed to increase consumer acquisition, activation, retention, and card usage.
• Leverage consumer insights, market research, category trends, and analytics to identify growth opportunities and inform recommendations.
• Advise clients on go-to-market strategies, customer engagement programs, and brand-building initiatives.
• Partner with Visa's product, sales, consulting, and marketing teams to create integrated solutions that address client business challenges.

Marketing Services Delivery

• Oversee the development and execution of end-to-end marketing programs, including consumer and market research, strategic planning and insights, creative development, media planning and buying, digital and social marketing, CRM and loyalty initiatives, content creation, performance marketing, measurement and campaign optimization
• Manage agency and partner relationships to ensure best-in-class execution and measurable results.
• Ensure campaigns are delivered on time, within budget, and against agreed KPIs.

Sponsorships & Partnerships

• Leverage Visa's unique portfolio of global and local sponsorships, entertainment properties, and strategic partnerships to create differentiated client marketing platforms.
• Develop creative activation opportunities that connect clients with consumer passion points such as sports, music, travel, gaming, and entertainment.
• Position Visa's sponsorship assets as strategic business tools that drive engagement, preference, and commercial outcomes for clients.
• Collaborate with internal sponsorship and partnership teams to maximize the value of Visa's exclusive rights and experiences.

Performance Measurement

• Define success metrics and KPIs aligned with client and Visa business objectives.
• Track marketing effectiveness and demonstrate commercial impact through robust measurement frameworks.
• Present performance results, insights, and recommendations to client and internal stakeholders.
• Continuously optimize programs based on data, consumer behavior, and business outcomes.

This is a hybrid position. Expectation of days in the office will be confirmed by your Hiring Manager.

Qualifications

Proficiency in English

• Experience working in and with multinational organizations with well-positioned local brands.
• Strong commercial acumen with a proven ability to influence clients and generate new business opportunities.
• Demonstrated experience developing and selling strategic marketing solutions.
• Deep understanding of integrated marketing, media, creative development, customer acquisition, loyalty, and engagement programs.
• Excellent presentation, negotiation, and stakeholder management skills.
• Strong analytical skills with the ability to translate data and insights into actionable business recommendations.
• Ability to thrive in a fast-paced, matrixed, and client-focused environment.

What Success Looks Like

The successful candidate will be recognized as a trusted growth partner for Visa clients, consistently identifying opportunities to create mutual value through innovative marketing solutions. They will drive measurable business outcomes, increase client investment in Visa marketing programs, strengthen strategic relationships, and leverage Visa's unique assets, capabilities, and partnerships to help clients win in the marketplace.

Visa is an EEO Employer

Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Visa welcome and encourages application from persons with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.