Senior Application Consultant - Salesforce Marketing Cloud

MAP; Madrid; Presencial; EUR 45.000 - 60.000; Jornada completa

Descripción de la vacante

MAP in Madrid is seeking an Application Consultant to join their development team. The role involves bridging technology and marketing, ensuring the success of marketing campaigns while configuring efficient end-to-end client experiences.

The ideal candidate has strong knowledge of marketing automation, experience with Salesforce Marketing Cloud, and a client-focused approach. This position offers an opportunity to contribute to a team passionate about delivering innovative solutions for global brands.

Formación

• Proven understanding of marketing automation setups.
• Experience with Salesforce Marketing Cloud is mandatory.
• Experience crafting and optimizing customer journeys.

Responsabilidades

• Collaborate within a cross-functional team.
• Drive successful adoption of Catalyst tools.
• Streamline client operations.

Conocimientos

Marketing Operations knowledge

Salesforce Marketing Cloud experience

Customer Journey expertise

Client-focused approach

Data Management

Descripción del empleo

Madrid, Community of Madrid, Spain

Who We Are

WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where AI is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best‑class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses.

Are you eager to learn about innovative technologies? Would you like to work with some of the awesome internal tools developed by the Catalyst team (MAP internal product team)? Then you might be just the Application Consultant we are looking for!

What will your day look like?

As our new Application Consultant, you will become part of our growing development team. Here, you will deal with lots of moving pieces and help us build the most effective way to launch marketing campaigns at scale for global brands – focusing on making the process as seamless and efficient as possible for marketers and operations specialists while also activating new technical capabilities. You will bridge the gap between technology and marketing strategies, working closely with clients to understand their business objectives and translating them into technical requirements. You will collaborate with developers to ensure the technical solutions align with the client’s business goals.

More specifically, your tasks include:

• Collaborating effectively within a cross‑functional team, partnering with operations and product teams to ensure seamless product delivery and client success.
• Driving the successful adoption of Catalyst tools across our client base by leveraging your technical expertise to configure efficient and tailored end‑to‑end client experiences.
• Streamlining client operations by configuring and implementing customized business rules and automations.
• Bringing product visions to life by configuring and implementing new features according to provided specifications and designs.
• Ensuring the quality and reliability of implementations by rigorously testing configurations and newly developed features.
• Proactively identifying, troubleshooting, and resolving technical issues within existing applications, ensuring a seamless user experience.
• Collecting business requirements by engaging with marketers to translate them into technical specifications.
• Utilizing tools to build data audiences and manage segments while understanding their quality and integrity.
• Contributing to a culture of continuous improvement by identifying and recommending opportunities to optimize the Catalyst platform and its features.

Who are you going to work with?

You will join a team of highly skilled developers, architects, data specialists, product managers and project managers who are passionate about building great products and customer experiences together. You will also get to work closely with experts from other technology, creative and client teams.

What do you bring to the table?

As a person, you have a team‑player mindset and an open‑minded attitude. You can communicate ideas and technical topics honestly and clearly – also to non‑experts – while respecting the views of others on the team.

You are eager to understand and find solutions, allowing you to quickly adapt to changing situations and come up with new ideas. As a strategic thinker, you take into consideration the big picture, and critically assess the projects you’re working on, consulting and advising when needed.

At the same time, you solve problems in an analytical and pragmatic manner, both independently and as part of the team.

Moreover, you have experience with:

• Deep understanding of Marketing Operations: Proven understanding and implementation of advanced marketing automation setups, leveraging best practices for optimal performance.
• Experience with Salesforce Marketing Cloud is mandatory.
• Customer Journey Expertise: experience crafting and optimizing customer journeys, lifecycle stages, and trigger‑based marketing programs that drive engagement and conversions.
• Client‑Focused Approach: Adept at understanding and adapting to diverse client processes and ways of working, with a track record of delivering tailored technical solutions.
• Data Management: Experience querying, validating, understanding and using data for developing relevant audiences to communicate or report to.

A leader in personalized customer experiences

VML MAP is a world‑leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper‑personalization at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world’s most admired brands to help them on their transformation journey to becoming truly customer‑centric. Together, we are 1000+ technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities.

A global network

We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting‑edge media intelligence and data solutions, world‑class creativity, next‑generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

WPP (MAP/VML) is an equal‑opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.