Manager - Salesforce Marketing Cloud Development

MAP; Barcelona; Presencial; EUR 90.000 - 120.000; Jornada completa

Descripción de la vacante

MAP, part of WPP, seeks a Manager - Salesforce Marketing Cloud Development in Barcelona to lead a skilled SFMC team and translate complex client requirements into scalable solutions. You will define technical architecture, guide automations, and oversee end-to-end delivery on major SFMC projects, collaborating with Architects, PMs and Designers.

You bring 6+ years in software development with 2+ years in leadership within SFMC, deep SFMC expertise (Adstudio, Social Studio, Einstein), and strong

Formación

• 6+ years of progressive developer experience with at least 2+ years in a leadership or mentorship role focused on Salesforce Marketing Cloud.
• Deep architectural and hands-on SFMC knowledge, including Adstudio, Social Studio, and Einstein.
• Proficiency in SQL, AMPscript, and JavaScript, with HTML/CSS knowledge for SFMC implementations.
• Experience with multiple programming languages and building scalable SFMC solutions.
• Excellent communication and presentation skills in English, capable of influencing clients and teams.

Responsabilidades

• Lead and inspire a team of SFMC developers, defining technical architecture and overseeing end-to-end delivery.
• Translate advanced client requirements into robust, scalable SFMC solutions through research and strategy.
• Guide your team on automations, approve specs, estimates, deployment plans, and test methodologies.
• Mentor junior and senior developers and drive best practices across SFMC projects.
• Contribute to solution architecture and technical roadmaps for large-scale SFMC implementations.

Conocimientos

SFMC leadership

Leadership experience

Strategic advisory

English communication

Herramientas

Salesforce Marketing Cloud

AMPscript

SQL

JavaScript

HTML

CSS

Descripción del empleo

Who We Are

MAP | WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses.

About WPP

MAP is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel. Are you eager to learn new technologies and inspire a team to build cutting-edge solutions within Salesforce Marketing Cloud? Do you appreciate a collaborative and empowering working environment where you get a high level of decision‑making authority, the support you need, and the opportunity to shape technical strategy? Can you lead a team in transforming complex business requirements into excellent technical solutions within the SFMC ecosystem? And would you like to lead some of the world’s most skilled marketing automation developers on one of the industry's most advanced CRM platforms? Then you might be just the one we are looking for!

What will your day look like?

As a Manager - Salesforce Marketing Cloud Development, you will be responsible for leading and inspiring a team of skilled developers, defining the technical architecture, and overseeing the end‑to‑end delivery of complex Salesforce Marketing Cloud projects. Your job will be to translate advanced client requirements into robust, scalable technical solutions within SFMC by researching concepts, strategy, and target for the project. You will guide your team in developing automations, approving technical specifications, estimates, deployment plans, and test methodologies.

Furthermore, Your Tasks Include

• Driving product implementation and customisation initiatives within Salesforce Marketing Cloud for major clients.
• Establishing and ensuring adherence to best practices for testing, maintaining, and optimising client applications and platforms built on SFMC.
• Leading stakeholder communication, providing strategic project feedback and updates, and championing agile methodologies within your team's delivery.
• Mentoring and developing junior and senior developers, fostering a culture of continuous learning and excellence within the SFMC space.
• Contributing to solution architecture and technical roadmap planning for large-scale Salesforce Marketing Cloud implementations.

Who are you going to work with?

You will lead within an exciting and challenging professional environment, collaborating closely with Architects, Technical Project Managers, and other Managers across our diverse capabilities. You will foster cross-functional partnerships with Data Specialists and Designers, ensuring seamless integration and innovative solutions built leveraging Salesforce Marketing Cloud. Our common feature is that we are all competent, respectful teammates who you will inspire and empower to go the extra mile to help one another. We value room for diversity, and you will get a chance to shape your daily tasks while leading your team's professional skillset development. We are proud of our multicultural environment and easy‑going, dynamic atmosphere where we not only work together – we are great at having fun as well.

What do you bring to the table?

You are a visionary and influential leader with a proactive approach to problem‑solving and a passion for developing talent. Your proven ability to act as a strategic advisor for clients and colleagues means you confidently articulate complex technical concepts, influence decision‑making, and drive organized, high‑quality project delivery within the Salesforce Marketing Cloud domain. You are adept at breaking down ambitious projects into manageable chunks and ensuring your team meets deadlines.

In Addition, You Have

• 6+ years of progressive developer experience, with at least 2+ years in a leadership or mentorship capacity within an agency or consulting environment, specifically focused on Salesforce Marketing Cloud.
• Deep architectural and hands‑on expertise with Salesforce Marketing Cloud, including advanced knowledge of Adstudio, Social Studio, and Einstein.
• Mastery of technologies such as SQL, AMPscript, and JavaScript, with a strong emphasis on setting technical standards and guiding complex SFMC implementations.
• Demonstrated experience with Workflow Engines, HTML, CSS, and proficiency in multiple programming languages, contributing to innovative solution design and technical problem‑solving within SFMC.
• Exceptional communication and presentation skills (in English), enabling you to articulate strategic vision and technical roadmaps to diverse audiences, and influence client decisions related to Salesforce Marketing Cloud solutions.
• Strong marketing domain knowledge is a significant plus.

A Leader In Personalized Customer Experiences

VML MAP is a world‑leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer‑centric, leveraging platforms like Salesforce Marketing Cloud. Together, we are 1000 + technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities.

A global network

We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences.

WPP (MAP/VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.