Paid Search Specialist

Exoticca; Barcelona; Presencial; EUR 50.000 - 70.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

On-site offices in Barcelona

Permanent contract from start

Travel discounts

Referral bonus

Health insurance

Descripción de la vacante

Exoticca, a pioneering online travel agency, seeks an SEM Specialist to lead global Search campaigns with AI-powered strategies across Google Ads and Microsoft Advertising. You will optimize bidding, integrate first-party data, and collaborate with Marketing, Data, and MarTech teams to scale profitable growth.

You will work closely with Product, UX, and Creative teams, leveraging automation and LLMs to push advanced measurement and optimization across international markets.

Formación

• 4+ years managing large-scale Google Ads and Microsoft Advertising campaigns across international markets.
• Experience with AI-powered and automated bidding frameworks.
• Experience integrating first-party data for measurement and optimization.
• Fluency in English and Spanish.

Responsabilidades

• Design, scale, and optimize large-scale Search campaigns across Google Ads and Microsoft Advertising.
• Translate performance data into actionable recommendations for stakeholders.
• Implement and optimize AI-driven bidding strategies and automation.
• Collaborate with MarTech, Data, and Analytics teams to improve measurement.
• Automate campaign creation, reporting, QA, and monitoring workflows.
• Design hypothesis-driven tests to measure automation and AI impact.
• Monitor search behavior changes and adapt campaign structures accordingly.
• Collaborate with Creative, Brand, and Product teams to improve assets.
• Contribute to quarterly and annual SEM strategy with growth opportunities.
• Build strong relationships with Google and Microsoft account teams.

Conocimientos

Google Ads

Microsoft Advertising

AI-powered bidding

First-party data

Looker Studio/Tableau

Automation tools

English & Spanish

Educación

Bachelor’s degree or equivalent

Herramientas

Google Ads Scripts

APIs

SA360

Google Sheets

Descripción del empleo

Exoticca is a pioneering online travel agency that has revolutionized the conception, production, and ecommerce of longdistance dream trips. At the core of Exoticca's brand equity is the commitment to "creating life milestones." We believe in delivering bestvalue trips, exploring unique destinations, curating extraordinary travel experiences, and demonstrating genuine care for both our customers and the planet.

We are a professional, dynamic, multicultural team in rapid international growth, seeking new partners to help us create the best and most forward-thinking travel company of our generation.

What about the team?

As a key player within the Performance Marketing team, the SEM Specialist will drive profitable growth across all Exoticca markets by leveraging AI, automation, and data-driven decision-making to maximize the return of our multi-million-dollar search marketing program.

You will bring your expertise in Google Ads and Microsoft Advertising, architecting and optimizing AI-powered Search strategies through frameworks such as AI Max, Performance Max, Value-Based Bidding, and audience targeting. You will also evaluate and test emerging advertising opportunities across AI-powered and conversational search platforms (ex. ChatGPT Ads), ensuring Exoticca remains at the forefront of search marketing innovation.

Beyond campaign management, you will help shape the future of our Search program by integrating first-party data, automation, experimentation, and Large Language Models (LLMs) such as Claude, Gemini, and ChatGPT into everyday workflows. Working closely with Marketing, Data, Product, and MarTech teams, you will transform performance signals into scalable acquisition strategies that drive sustainable business growth.

Which will be your main responsibilities:

• Global Search Strategy & Campaign Architecture: Design, scale, and optimize large-scale Search campaigns across Google Ads and Microsoft Advertising, leveraging AI-powered campaign frameworks such as AI Max, Performance Max, Value-Based Bidding, and advanced audience targeting to achieve acquisition and profitability goals.
• Performance Analysis & Business Storytelling: Translate complex performance data, search trends, and platform insights into clear, actionable recommendations for stakeholders, helping drive strategic business decisions across multiple international markets.
• Value-Based Bidding & Automation: Implement, monitor, and continuously optimize AI-driven bidding strategies, dynamic campaign structures, and feed-based automation to maximize revenue, profitability, and long-term customer value.
• First-Party Data & Measurement: Partner with MarTech, Data, and Analytics teams to improve measurement through Offline Conversions, Enhanced Conversions, predictive LTV models, and high-quality first-party data signals that strengthen platform optimization.
• Workflow Automation & Operational Excellence: Continuously improve team productivity by automating campaign creation, reporting, QA, monitoring, and optimization workflows using Google Ads Scripts, APIs, SQL, Google Sheets, and AI assistants such as Claude, ChatGPT, and Gemini.
• Experimentation & Incrementality: Design and execute structured testing roadmaps to evaluate automation, bidding strategies, campaign structures, landing pages, and emerging Search features, ensuring decisions are driven by measurable business impact rather than platform recommendations alone.
• Search Intelligence & AI Search Evolution: Monitor changes in user search behavior, including conversational search, AI-powered Search experiences, AI Overviews, and emerging discovery patterns, proactively adapting campaign structures, landing pages, and acquisition strategies.
• Creative & Asset Optimization: Collaborate with Creative, Brand, and Product teams to continuously improve ad relevance and asset performance by leveraging AI-assisted workflows to generate, test, and scale high-performing copy and creative assets while maintaining brand consistency.
• Strategic Planning & Innovation: Contribute to quarterly and annual SEM strategy, identifying new growth opportunities, evaluating emerging advertising products, and ensuring Exoticca remains at the forefront of Search marketing innovation.
• Platform Partnerships: Build strong relationships with Google and Microsoft account teams to gain early access to beta features, influence product development, and accelerate the adoption of innovative Search capabilities.
• Cross-Functional Collaboration: Work closely with Product, UX, CRM, Data, and MarTech teams to improve landing page performance, audience strategies, measurement quality, and end-to-end acquisition efficiency.

Requirements:

• 4+ years of hands-on experience managing large-scale Google Ads and Microsoft Advertising campaigns across multiple international markets, with responsibility for six- or seven-figure annual budgets.
• Solid expertise in modern Search advertising, including AI Max, Performance Max, Broad Match, Value-Based Bidding, first-party audience strategies, and automated bidding frameworks.
• Understanding of how AI-powered Search experiences - including AI Overviews, conversational search, multimodal search, and evolving user behavior - impact campaign strategy and performance.
• Direct experience leveraging automation tools such as Google Ads Scripts, APIs, SA360, Google Sheets, or similar technologies to improve operational efficiency and scalability.
• Experience using Large Language Models (e.g., Claude, ChatGPT, Gemini) to improve productivity across campaign management, reporting, search term analysis, documentation, creative ideation, and workflow automation.
• Continuous experimentation mindset with experience designing hypothesis-driven tests, incrementality frameworks, and performance validation methodologies to measure the true business impact of automation and AI-powered campaign strategies.
• Proficiency in analytics and visualization tools such as Looker Studio, Tableau, and advanced spreadsheet analysis, with the ability to transform complex datasets into actionable business insights.
• Commercial mindset, balancing platform automation with business objectives, profitability, customer lifetime value, and incremental growth.
• Data-driven, intellectually curious, and comfortable challenging platform recommendations through experimentation, critical thinking, and evidence-based decision making.
• Good communication and presentation skill, with fluency in English and Spanish.

Nice to have:

• Experience across additional Performance Marketing channels such as Paid Social or Display.
• Experience with BigQuery, Python, or advanced data analysis techniques.
• Experience working with Offline Conversions, Enhanced Conversions, first-party data strategies, or predictive LTV models.
• Previous experience in travel, e-commerce, or other industries with long consideration cycles and high-value transactions.
• Competitive compensation package in line with job responsibilities and experience.
• Flexible compensation on transportation and food, also in our private health insurance.
• On-site work model. Offices in Barcelona city.
• Permanent contract from the start.
• Travel at reduced prices!
• Referral bonus, if you bring people as talented as you.
• And last but not least, becoming part of a fun and motivated multicultural team at an agile and rapidly growing organization!

Exoticca is an equal opportunity employer. Diversity and inclusiveness are our core. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under European, country, or local law.