Senior SEM Specialist (Full Remote)

Leadtech Group; España; Hybrid; USD 70,000 - 90,000; Full time

Benefits offered by this job

Flexible career path and internal training

Work-life balance with flextime

Competitive salary and private health insurance

Unique office with Mediterranean views

Job summary

A dynamic marketing firm is seeking a Senior SEM Specialist with at least 5 years of online advertising experience. The ideal candidate must be fluent in English and Spanish, and have strong analytical skills. Responsibilities include implementing PPC strategies, optimizing campaigns, and conducting keyword analysis. This role offers competitive benefits, including flexible work arrangements and opportunities for professional growth. Join a vibrant team dedicated to delivering exceptional user experiences.

Qualifications

• At least 5 years of experience in online advertising on the main search engines.
• Strong analytical skills and advanced Microsoft Excel skills.
• Fluent in English and Spanish.

Responsibilities

• Implement PPC strategy and tactics on Google and Bing.
• Optimize and test PPC campaigns on multi-language accounts.
• Conduct keyword research and search query analysis.
• Provide reporting and analysis on performance metrics.

Skills

Online advertising

Data analysis

Google Analytics

Google Tag Manager

Microsoft Excel

Bilingual English and Spanish

Attention to detail

Project management

Flexibility

Team collaboration

Education

Bachelor's or master's degree in marketing, business, e-business, economics

Job description

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We are looking for an exceptional Senior SEM Specialist, with at least 5 years' experience, who has strong analytical skills to join our dynamic team. The ideal candidate will speak fluent English and Spanish. The role is an active part of the SEM team, focused on developing strategies to help optimize a project’s visibility and increase the accessibility of websites.

Main Tasks

• Implement PPC strategy and tactics (Google, Bing, and others)
• Optimize and test PPC campaigns on multi‑language accounts
• Conduct keyword research and search query analysis
• Create and test ads
• Improve quality scores
• Optimize conversion and tracking to increase ROI and drive volume
• Develop seasonal/promotional offers and optimize landing pages, generating text ads, keywords, and bids
• Keep up to date with paid search best practices, bid management systems, keyword development tools, and industry research
• Create briefings for creative and collaborate with design
• Define retargeting/remarketing strategies
• Target audiences for each purpose
• Implement and manage retargeting/remarketing campaigns
• Provide reporting and analysis on performance metrics: CPA, CPL, ROI, KPI’s, CTR

Requirements

• At least 5 years of experience in online advertising on the main search engines (Google, Bing at least)
• Excellent internet data analysis capabilities
• Strong knowledge of Google Analytics and Google Tag Manager
• Advanced Microsoft Excel skills
• Strong analytical skills
• Fluent in English and Spanish
• Bachelor’s or master’s degree in marketing, business, e‑business, economics is a plus
• Very strong attention to detail
• Capable of managing multiple projects simultaneously
• Ability to work independently and synthesize large amounts of data
• Flexibility and ability to adapt quickly to changing priorities
• Team player
• Online spirit
• Desire to share experiences and knowledge
• Organized
• Self‑motivated
• Proactive

Benefits

Growth and career development

• Flexible career path with personalized internal training and an annual budget for external learning opportunities

Work‑Life balance

• Flexible schedule with flextime (7–9:30 a.m. start, 3:30–6 p.m. end) and the option of full remote or office work
• Free Friday afternoons with a 7‑hour workday, plus a 35‑hour workweek in July and August

Comprehensive benefits

• Competitive salary, full‑time permanent contract, and top‑tier private health insurance (including dental and psychological services)
• 25 days of vacation plus your birthday off, with flexible vacation options – no blackout days

Unique perks

• Office in Barcelona complete with free coffee, fresh fruit, snacks, a game room, and a rooftop terrace with stunning Mediterranean views
• Additional benefits include ticket restaurant and nursery vouchers, paid directly from gross salary

Join us in an environment where you’re free to innovate, learn, and grow alongside passionate professionals. At Leadtech, you’ll tackle exciting challenges and be part of a vibrant team dedicated to delivering exceptional user experiences.

Equal Employment Opportunity

Leadtech is an Equal Employment Opportunity (EEO) Employer. We encourage applications from people with different backgrounds, interests, and personal circumstances. Our team welcomes applicants regardless of race, gender, age, religion, nationality, sexual orientation, and/or disabilities.

Location

Flexible working location: remote or Barcelona office. You can choose the best combination for you.

Seniority level: Mid‑Senior

Employment type: Contract

Job function: Marketing (IT Services and IT Consulting)