Sales Development Representative (SDR) - DACH

Busuu; Comunidad de Madrid; Hybrid; EUR 26,000 - 38,000; Full time

Benefits offered by this job

Free breakfast

2 free lunches per week

Private health insurance

Flexible hours

Hybrid/remote working

Parental leave

Team events

Job summary

Busuu, a leading EdTech company, is seeking a Sales Development Representative to fuel our DACH expansion. You will design targeted outbound strategies, engage HR, L&D, and Procurement pros, and own end-to-end pipeline generation in the enterprise and mid-market segments.

You will work with our AI-powered prospecting workflows, collaborating with Sales and Marketing to sharpen messaging. A hybrid/remote model and strong growth opportunities accompany a global, diverse team.

Qualifications

• 1+ year of demonstrated success in a commercial or sales role, ideally in Ed-Tech or HR-Tech.
• AI native, excellent at prompting and always look for ways to improve by leveraging agentic AI.
• Proven ability to build outbound pipeline and engage decision-makers across multiple channels in the DACH territory.

Responsibilities

• Design and execute targeted outbound strategies using intent and buying signals, industry context, stakeholder mapping to generate high-intent opportunities with Enterprise and mid-market accounts in the DACH territory.
• Map and engage HR, L&D, and Procurement professionals leveraging a mix of AI-driven outreach and targeted human engagement (including cold calling).
• Own pipeline generation end-to-end: mapping, prospecting, qualifying leads, generate qualified opportunities for BDMs, from inbound, outbound and event leads.
• Design, test, and scale AI-powered prospecting workflows to improve efficiency and conversion across prospecting and qualification.
• Collaborate with Sales and Marketing to continuously sharpen messaging and improve conversion.

Skills

German fluency

English fluency

Outbound sales

AI prompts

Channel outreach

Tools

HubSpot

LinkedIn Sales Navigator

Lusha

Job description

Job Description

Joining Busuu means being part of one of the top EdTech companies in the world, a multiple award-winner recognised for its innovation and impact in language learning. Busuu’s vision is to empower people through languages. We are the world’s largest online community for language learning, with 120+ million registered users. We make learning a language easy by combining AI-powered courses with feedback from our global community of native speakers and lesson content designed for real life. Busuu is part of the global Chegg family. Chegg is the leading student-first connected learning platform and a NYSE listed company.

What does a Sales Development Representative do at Busuu?

As a Sales Development Representative at Busuu, you'll be at the heart of our DACH expansion, enabling teams and companies to perform in the moments that matter, in any language. You'll open doors, spark meaningful conversations, and directly shape Busuu's revenue and reach by converting strategic prospects into high-value pipeline opportunities.

You will work alongside our DACH Business Development Managers and you will gain real exposure to enterprise sales and develop core skills in discovery, stakeholder mapping, deal shaping, and executive communication, with genuine career growth as Busuu scales.

You will be at the forefront of how we use AI to scale smarter - designing, testing and iterating on agentic workflows that set the benchmark for how Busuu prospects and sells.

This is a hybrid role combining hands-on pipeline generation with the design and optimisation of AI-driven prospecting workflows, as we evolve towards a more AI-first sales model.

Execute & Own

• Design and execute targeted outbound strategies using intent&buying signals, industry context, stakeholder mapping to generate high-intent opportunities with Enterprise and mid-market accounts in the DACH territory
• Map and engage HR, L&D, and Procurement professionals leveraging a mix of AI-driven outreach and targeted human engagement (including cold calling)
• Own pipeline generation end-to-end: mapping, prospecting, qualifying leads, generate qualified opportunities for BDMs, from inbound, outbound and event leads
• Design, test, and scale AI-powered prospecting workflows to improve efficiency and conversion across prospecting and qualification
• Collaborate with Sales and Marketing to continuously sharpen messaging and improve conversion

What we’re looking for in a Sales Development Representative

• Fluency and excellent command of German and English
• 1+ year of demonstrated success in a commercial or sales role, ideally in Ed-Tech or HR-Tech
• You are AI native, excellent at prompting and always look for ways to improve by leveraging agentic AI
• A proven ability to build outbound pipeline and engage decision-makers across multiple channels in the DACH territory
• You believe one great call beats ten emails, and your calendar proves it
• Strong analytical skills with the ability to turn data into action
• High ambition, discipline, and a genuine hunger to learn and grow
• Familiarity with HubSpot, LinkedIn Sales Navigator, Lusha
• Knowledge of SPIN and MEDDPICC is a plus

At Busuu we want to ensure that you have access to some great benefits

• Our centrally located offices are well-equipped with free breakfast, plenty of snacks and fresh fruit
• You get 2 free lunches per week at our office that you can choose out of a wide selection of restaurants in the area
• Busuu offers a great Private Health Insurance scheme
• We like to support our teams with their work-life balance so we offer flexible working hours and a hybrid and remote model of working
• We offer enhanced maternity and paternity leave
• Staying connected as a team is very important to us, so we have lots of social activities for you to join such as team lunches, socials, quarterly team, and company events

Our platform is for everyone, and so is our workplace. We pride ourselves on embracing our differences, whether they're cultural, racial, religious, or otherwise. This means each one of us comes to work knowing that we have a voice – and a safe, judgement-free zone to speak freely.

If you like the sound of that, join us. We'd love to hear what you have to say.