Retention & Lifecycle Marketer (SaaS / Intercom / Remote)

OnHires; Barcelona; A distancia; EUR 50.000 - 70.000; Jornada completa

Descripción de la vacante

A fast-scaling SaaS company is seeking a Retention & Lifecycle Marketer to enhance user conversion and retention. This fully remote role involves optimizing onboarding processes and managing email campaigns. Ideal candidates have experience in SaaS marketing, particularly with tools like Intercom. Join a dynamic team and directly influence product growth.

Formación

• Hands-on experience with lifecycle marketing in SaaS/PLG companies.
• Ability to own the lifecycle journey from planning to execution.
• Experience with A/B testing and analytics tools.

Responsabilidades

• Design and optimize onboarding journeys in Intercom.
• Build and manage email automation campaigns.
• Run in-app campaigns and develop lifecycle segmentation strategies.

Conocimientos

Lifecycle marketing experience

Knowledge of Intercom

Campaign management

Cross-functional collaboration

Herramientas

Intercom

ActiveCampaign

Mailchimp

Mixpanel

Google Optimize

Descripción del empleo

📍 Locations : Europe, UK, Eastern Europe, Israel, Canada (EST), Dubai

📄 Contract-based via Deel.com or Wise

💼 Full-time, remote

👤 Our client : Instantly.ai — a fast-scaling SaaS company (25K+ trials / month) with a product-led growth (PLG) model

We’re helping Instantly.ai hire a hands-on Retention & Lifecycle Marketer to drive meaningful increases in user conversion and retention. You’ll own onboarding, email automation, in-app flows, and re-engagement strategies across a high-volume SaaS product. This is a critical, high-impact role reporting directly to the founding team.

What You'll Do :

• Design and optimize onboarding journeys in Intercom to move users from trial to activation.
• Build and manage email automation campaigns for onboarding, retention, and winback — working with tools like Intercom, ActiveCampaign, Mailchimp, and Klaviyo.
• Run in-app campaigns: popups, tooltips, nudges, and upsell flows.
• Develop lifecycle segmentation strategies across a contact base of ~80,000 users.
• Improve the trial-to-paid conversion rate from 25% to 30–35%.
• Analyze campaign performance and user behavior to optimize KPIs: activation, retention, expansion.
• Collaborate closely with the Product, Growth, and CS teams to align messaging and strategy.

🧰 Stack You’ll Work With :

• Intercom (must-have)
• ActiveCampaign, ConvertKit, Mailchimp, Klaviyo
• Mixpanel, Amplitude (or similar analytics tools)
• Segment (or similar CDPs)
• A / B testing : PostHog, Google Optimize

✅ You’re a Fit If You :

• Have hands-on experience with lifecycle marketing in SaaS / PLG companies.
• Know Intercom inside and out — campaign logic, automation, segmentation.
• Can fully own the lifecycle journey : from planning to execution.
• Think in funnels, triggers, retention metrics, and copy that converts.
• Are comfortable working independently and cross-functionally with Product, Marketing, and Founders.
• Bonus: You've scaled retention and monetization at similar trial-driven SaaS products.

🎯 Reporting & Process :

• You’ll report directly to the founders or the Senior Marketing Manager.
• Interview process includes video pre-screen, a short test task (e.g., creating a sample email flow), and 1–2 interviews with the founders.
• Reference checks will be conducted after the interview stage.
• This is a remote, contract-based role with flexible location, full ownership, and a direct impact on product growth and retention.