Retail Media Specialist

Publicis Groupe España; Madrid; Híbrido; EUR 28.000 - 42.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Hybrid work model

Performance bonuses

Professional development

Health benefits

Creative environment

Descripción de la vacante

Publicis Groupe España is seeking a creative and analytical Social Media & E-commerce Specialist to join its Madrid team. The role focuses on boosting online presence and driving sales through strategic social media management, engaging content production, and optimization of the e-commerce store.

You will analyze performance metrics with tools like Google Analytics, collaborate across marketing channels, and stay ahead of trends in a hybrid work environment.

Formación

• Proven experience in social media management and e-commerce operations.
• Ability to create engaging content and manage online communities.
• Experience with analytics tools like Google Analytics and social platforms.

Responsabilidades

• Develop and implement social media strategies across platforms to raise brand awareness.
• Create engaging content including graphics, videos, and posts tailored to each platform.
• Manage and optimize the company’s e-commerce store for seamless user experience and checkout.
• Analyze website traffic, sales data, and social metrics to identify trends and optimizations.
• Plan and execute digital marketing campaigns including paid social and email marketing.

Conocimientos

Social media management

E-commerce operations

Content creation

Analytics

Communication

Educación

Bachelor's degree

Herramientas

Hootsuite

Buffer

Shopify

WooCommerce

Google Analytics

Descripción del empleo

Social Media & E-commerce Specialist

Our client is looking for a creative and analytical Social Media & E-commerce Specialist to join their team in Madrid. This role is integral to enhancing the online presence and driving sales through digital channels. You will be responsible for managing social media platforms, developing engaging content, optimizing e-commerce operations, and analyzing performance metrics to inform strategy. The ideal candidate has a passion for digital marketing and e-commerce, with a strong understanding of current trends and best practices in a hybrid work environment.

About the Role

Our client is looking for a creative and analytical Social Media & E-commerce Specialist to join their team in Madrid. This role is integral to enhancing the online presence and driving sales through digital channels. You will be responsible for managing social media platforms, developing engaging content, optimizing e-commerce operations, and analyzing performance metrics to inform strategy. The ideal candidate has a passion for digital marketing and e-commerce, with a strong understanding of current trends and best practices in a hybrid work environment.

Key Responsibilities

• Develop and execute social media strategies across various platforms (e.g., Instagram, Facebook, Twitter) to increase brand awareness and engagement.
• Create compelling and shareable content, including graphics, videos, and written posts, tailored to each platform.
• Manage and optimize the company's e-commerce store, ensuring a seamless user experience and efficient checkout process.
• Analyze website traffic, sales data, and social media metrics to identify trends and areas for improvement.
• Implement digital marketing campaigns, including paid social advertising and email marketing.
• Stay up-to-date with the latest social media and e-commerce trends and technologies.

Requirements

• Proven experience in social media management and e-commerce operations.
• Demonstrated ability to create engaging content and manage online communities.
• Proficiency with social media management tools (e.g., Hootsuite, Buffer) and e-commerce platforms (e.g., Shopify, WooCommerce).
• Strong analytical skills and experience with web analytics tools (e.g., Google Analytics).
• Excellent written and verbal communication skills.
• Bachelor's degree in Marketing, Communications, or a related field, or equivalent experience.

Benefits

• Competitive salary and potential for performance bonuses.
• Hybrid work model offering flexibility.
• Opportunities for professional development and training.
• Health and wellness benefits.
• A creative and collaborative work environment.