Retail Marketing Coordinator

Shimano Iberia SL; Madrid; On-site; EUR 38,000 - 48,000; Full time

Job summary

Shimano Iberia SL is seeking a Retail Marketing Coordinator to join our Marketing team in Alcobendas. This hands-on role blends Retail Marketing, Project Management and operations, with a strong focus on expanding the Shimano Service Center network across Spain.

You will manage retailer visits, plan and coordinate projects from inception to implementation, collaborate with cross-functional teams, and travel across Iberia to identify opportunities while maintaining brand standards.

Qualifications

• Over 4 years of relevant professional experience in Retail Marketing, Trade Marketing, Marketing, Project Coordination or a similar role.
• Strong project management and organisational skills, with the ability to manage multiple projects, stakeholders and deadlines simultaneously.
• Experience coordinating projects involving customers, suppliers and different internal departments.

Responsibilities

• Lead and coordinate the Shimano Service Center (SSC) project in Spain, expanding the network.
• Manage retail projects from prospecting to final implementation, including retailer visits, site assessment, planning, production, installation and post‑installation follow‑up.
• Collaborate cross‑functionally with Marketing, Commercial and other internal departments; coordinate training and budget monitoring.

Skills

Retail Marketing

Project Coordination

Budget Management

Cross-functional Collab

English Proficiency

Spanish Fluency

Travel Willingness

Driving Licence

Microsoft Office

Tools

Excel

PowerPoint

Job description

Introduction

Are you passionate about retail, cycling and bringing great brand experiences to life? We are looking for a Retail Marketing Coordinator to join our Marketing team at our Alcobendas office. This is a hands‑on role combining Retail Marketing, Project Management, customer interaction and operational execution, with a strong focus on developing the Shimano Service Center (SSC) network across Spain . The role involve close collaboration with retailers, our Commercial team, other internal departments, suppliers and our European organization. The Challenge Lead and coordinate the Shimano Service Center (SSC) project in Spain, supporting the development and expansion of the network. Manage retail projects from initial prospecting to final implementation, including retailer visits, site assessment, planning, production, installation and post‑installation follow‑up. Travel across Iberia to identify and evaluate potential locations and return after a implementation to ensure the final result meets Shimano's brand and retail standards. Work closely with the Commercial team to ID opportunities, select potential retail and coordinate customer projects. Collaborate cross‑functionally with Marketing, Commercial and other internal departments. Maintain close coordination with the European organization, participating in meetings, projects and initiatives with colleagues across Europe. Coordinate training sessions and activities for retailers, working with the relevant internal teams. Manage the relevant Marketing budget, including planning, monitoring, purchasing, cost control and reporting. Coordinate external suppliers and partners, covering quotations, purchasing, production, logistics, deliveries and installation. Manage the logistics, materials, inventory and stock required for retail marketing projects. Monitor project implementation and results, collect relevant data and prepare reports and recommendations.

What are we looking for?

We are looking for someone who enjoys taking ownership of projects from beginning to end and who is equally comfortable working from the office, coordinating with colleagues and suppliers or visiting retailers in the field. The ideal candidate will combine marketing understanding with strong execution and project management skills, ensuring that each project is successfully delivered from the initial retailer opportunity through to the final in‑store implementation. If you are passionate about retail, enjoy working with customers and want to contribute to Shimano's retail experience across Iberia, we'd love to hear from you. Join Shimano and help us take the Shimano Service Center network to the next level.

Experience & Competencies Required

• Over 4 years of relevant professional experience in Retail Marketing, Trade Marketing, Marketing, Project Coordination or a similar role.
• Strong project management and organisational skills, with the ability to manage multiple projects, stakeholders and deadlines simultaneously.
• Experience coordinating projects involving customers, suppliers and different internal departments.
• Experience in budget management and cost control.
• Experience with purchasing, suppliers, production, logistics and stock management is highly valued.
• Strong communication and interpersonal skills and confidence working directly with retailers and customers.
• Ability to work effectively in an international and cross‑functional environment.
• English C1 ‑ C2 level, as regular communication and meetings with European colleagues will be part of the role.
• Fluent Spanish.
• Good knowledge of Microsoft Office, particularly Excel and PowerPoint.
• Proactive, hands‑on and solution‑oriented approach, with a high level of ownership and attention to detail.
• Ability to work autonomously while being a strong team player.
• Knowledge of or previous experience in the cycling industry is a strong plus.
• Availability to travel approximately 20% of working time, mainly across Iberia and occasionally within Europe.
• Valid driving licence required.

What do we have to offer?

Shimano and its subsidiaries offer a pleasant, informal working environment with colleagues who work well together, and are proud to work for Shimano. Next to good working conditions, Shimano offers you the opportunity to work in a responsible and challenging position within a dynamic, international and ambitious environment. Together we want to win therefore we have a strong focus on team achievement.

The Shimano Europe Group (SEG) is a member of the global Team Shimano. Along with our local subsidiaries, we offer consumers outstanding cycling, fishing, and rowing products. Next to Shimano branded products our portfolio contains Lazer (helmets), Bikefitting and PRO (bike accessories). To create consumer demand for Shimano and Shimano-owned onto, we act as an excellent supplier and a valuable partner for all our customers in the European bicycle, fishing tackle and rowing. We are the eyes, ears, and mouth of the global Team Shimano in Europe. Shimano is proud of its staff, diversity in talent, interests, and backgrounds. Together our mission statement is: “To promote health and happiness through the enjoyment of nature and the world around us”.