Retail Marketing Coordinator

Shimano Europe Group; Madrid; On-site; EUR 32,000 - 52,000; Full time

Job summary

Shimano Europe Group is seeking a hands‑on Retail Marketing Coordinator to join the Marketing team at our Alcobendas office. The role focuses on developing the Shimano Service Center network across Spain, coordinating with retailers, the Commercial team and internal departments to deliver retail projects from inception to in-store execution.

The ideal candidate will combine marketing understanding with strong execution and project management skills, ensuring each project meets Shimano’s brand

Qualifications

• Experience in retail marketing and project management.
• Strong collaboration and communication skills.
• Willingness to travel within Iberia and coordinate with cross-functional teams.

Responsibilities

• Lead and coordinate the Shimano Service Center (SSC) project in Spain.
• Manage retail projects from initial prospecting to final implementation.
• Travel across Iberia to identify locations and ensure brand standards.
• Coordinate with the Commercial team to identify opportunities and retailers.
• Collaborate cross-functionally with Marketing, Commercial and other internal teams.
• Coordinate training sessions and activities for retailers and manage the marketing budget.
• Coordinate external suppliers and manage quotations, purchasing, production, logistics and installation.
• Monitor project progress and report results and recommendations.

Skills

Retail marketing

Project coordination

Budget management

Job description

Introduction

Are you passionate about retail, cycling and bringing great brand experiences to life?
We are looking for a Retail Marketing Coordinator to join our Marketing team at our Alcobendas office. This is a hands‑on role combining Retail Marketing, Project Management, customer interaction and operational execution, with a strong focus on developing the Shimano Service Center (SSC) network across Spain .
The role involves close collaboration with retailers, our Commercial team, other internal departments, suppliers and our European organization.

The Challenge

• Lead and coordinate the Shimano Service Center (SSC) project in Spain, supporting the development and expansion of the network.
• Manage retail projects from initial prospecting to final implementation , including retailer visits, site assessment, planning, production, installation and post-installation follow-up.
• Travel across Iberia to identify and evaluate potential locations and return after implementation to ensure the final result meets Shimano’s brand and retail standards.
• Work closely with the Commercial team to identify opportunities, select potential retailers and coordinate customer projects.
• Collaborate cross-functionally with Marketing, Commercial and other internal departments.
• Maintain close coordination with the European organization , participating in meetings, projects and initiatives with colleagues across Europe.
• Coordinate training sessions and activities for retailers , working with the relevant internal teams.
• Manage the relevant Marketing budget , including planning, monitoring, purchasing, cost control and reporting.
• Coordinate external suppliers and partners, covering quotations, purchasing, production, logistics, deliveries and installation.
• Manage the logistics, materials, inventory and stock required for retail marketing projects.
• Monitor project implementation and results, collect relevant data and prepare reports and recommendations.

What are we looking for?

We are looking for someone who enjoys taking ownership of projects from beginning to end and who is equally comfortable working from the office, coordinating with colleagues and suppliers, or visiting retailers in the field.

The ideal candidate will combine marketing understanding with strong execution and project management skills , ensuring that each project is successfully delivered from the initial retailer opportunity through to the final in-store implementation.

If you are passionate about retail, enjoy working with customers and want to contribute to Shimano’s retail experience across Iberia, we’d love to hear from you.

Join Shimano and help us take the Shimano Service Center network to the next level.

Experience & Competencies Required

What do we have to offer?

Shimano and its subsidiaries offer a pleasant, informal working environment with colleagues who work well together, and are proud to work for Shimano. Next to good working conditions, Shimano offers you the opportunity to work in a responsible and challenging position within a dynamic, international and ambitious environment. Together we want to win therefore we have a strong focus on team achievement.