Remote Marketing Data Analyst for New Businesses & M&A

Toptal; Barcelona; Remote; EUR 71,000 - 98,000; Full time

Job summary

Toptal is seeking a Marketing Analyst to build and own the marketing data infrastructure, supporting new businesses acquired via M&A. You will track paid advertising performance, translate it into metrics like LTV and ROAS, and develop reports to inform budget allocation and channel strategy.

You’ll define key metrics, measure channel performance, build models, forecast outcomes, and run experiments. The role requires collaboration with analysts and a strong data-driven mindset to impact revenue

Qualifications

• Bachelor’s degree required.
• 3+ years of experience in data analysis or analytics focusing on marketing.
• Experience with BI tools (Tableau, Power BI, etc.).
• Proficiency in SQL; Python/R a plus.

Responsibilities

• Analyze data, build models, test hypotheses, and forecast performance.
• Build and maintain the marketing data infrastructure and reporting.
• Integrate Google Analytics, Google Ads, and other paid platforms for attribution.
• Define metrics and provide actionable recommendations to marketing leaders.

Skills

Marketing analytics

Data analysis

SQL

Communication

Education

Bachelor’s degree

Tools

Tableau

Power BI

Google Analytics

Python

Job description

Toptal is seeking a Marketing Analyst to build and own the marketing data infrastructure, supporting new businesses acquired via M&A. You will track paid advertising performance, translate it into metrics like LTV and ROAS, and develop reports to inform budget allocation and channel strategy.

You’ll define key metrics, measure channel performance, build models, forecast outcomes, and run experiments. The role requires collaboration with analysts and a strong data-driven mindset to impact revenue