Remote Global Chinese Marketing Leader

BettingJobs; España; Remoto; EUR 90.000 - 120.000; Tempo pieno

Descrizione del lavoro

BettingJobs is partnering with a well established iGaming group to expand a remote-based team with a Global Chinese Marketing Manager. You will drive growth by engaging the Chinese diaspora across international markets and position the brand as the online destination for Chinese poker players outside Mainland China.

Key duties include owning growth and engagement, coordinating cross-functional teams, navigating regulatory environments, and delivering culturally relevant marketing strategies

Competenze

• 5+ years in global or international marketing roles.
• Experience marketing to Chinese diaspora and poker audience.
• Proven ability to present and optimize KPIs.
• Fluency in Mandarin and/or Cantonese.
• Experience managing international teams or stakeholders.
• Comfortable working across multiple time zones.
• Familiarity with online gaming is a bonus.

Mansioni

• Own growth and engagement for global Chinese diaspora.
• Coordinate internal marketing teams and channels across markets.
• Navigate regulatory frameworks in diverse markets.
• Negotiate strategy with internal and external partners.
• Develop and implement marketing strategy for the diaspora.
• Collaborate with content teams for culturally relevant concepts.
• Grow via agents, affiliates, resellers and payment solutions.
• Plan and negotiate all media across channels.
• Analyze marketing activities with Data Analysis Team.
• Monitor market knowledge and regulatory developments.

Conoscenze

Global marketing

Chinese market

KPIs & analytics

Mandarin/Cantonese

Stakeholder management

Multi-time zone

Descrizione del lavoro

BettingJobs is partnering with a well established iGaming group to expand a remote-based team with a Global Chinese Marketing Manager. You will drive growth by engaging the Chinese diaspora across international markets and position the brand as the online destination for Chinese poker players outside Mainland China.

Key duties include owning growth and engagement, coordinating cross-functional teams, navigating regulatory environments, and delivering culturally relevant marketing strategies