Remote CRO Leader for B2B Banking Growth

ING España&Portugal; Madrid; Híbrido; EUR 60.000 - 90.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

International remote work program

Descripción de la vacante

ING España&Portugal is seeking a Conversion Rate Optimization Expert to join our Digital Sales team in Spain. You will drive growth for self-employed and micro businesses, focusing on onboarding, financing, and payments to boost conversion.

You will run high‑impact A/B and multivariate tests with Adobe Target, analyze user behavior with Adobe Analytics, and translate insights into crisp recommendations for cross-functional squads in an agile, international environment.

Formación

• 5+ years of experience in CRO, digital marketing, analytics or e-commerce.
• Fluency in Spanish and English.

Responsabilidades

• Build and own a bold CRO roadmap that pushes boundaries and challenges assumptions – across digital onboarding & account opening, financing, and payment solutions
• Run high‑impact A/B and multivariate tests using Adobe Target
• Spot funnel drop‑offs instantly and turn insights into tangible conversion wins
• Translate results into crisp, actionable recommendations that inspire squads to move fast
• Dive deep into Adobe Analytics to decode user behaviour and uncover growth opportunities
• Track the full funnel — from click to sale — and steer optimizations where they matter most
• Own CRO KPIs and tell the story behind the numbers: conversion rate, start rate, drop‑offs, CPA and beyond
• Hunt down friction and elevate every step of the customer journey
• Boost landing-page and sales-flow performance through sharp UX, smart content and SEO-savvy improvements
• Spot new capabilities and innovations that push our digital sales engine forward
• Partner daily with Sales colleagues, Marketeers, Content and UX experts and the Product teams who share your ambition to grow
• Turn CRO best practices into team standards and raise the bar across the organization
• Experiment with new audiences, traffic drivers and creatives to fuel acquisition efficiency

Conocimientos

CRO

Digital marketing

Analytics

E-commerce

UX

SEO

A/B testing

Agile

Herramientas

Adobe Analytics

Adobe Target

Descripción del empleo

ING España&Portugal is seeking a Conversion Rate Optimization Expert to join our Digital Sales team in Spain. You will drive growth for self-employed and micro businesses, focusing on onboarding, financing, and payments to boost conversion.

You will run high‑impact A/B and multivariate tests with Adobe Target, analyze user behavior with Adobe Analytics, and translate insights into crisp recommendations for cross-functional squads in an agile, international environment.