Regional Brand Marketing Specialist - (German speaking)

ALPADIA Language Schools SA; Barcelona; Presencial; EUR 33.000; Jornada completa

Descripción de la vacante

An international education company in Barcelona seeks a full-time marketing professional to lead digital and offline initiatives. Responsibilities include creating marketing activity calendars, developing brand projects, and managing digital campaigns. The ideal candidate must have a Bachelor's degree, fluency in English and German, and relevant marketing experience. This role offers an annual salary package up to €33,000, medical insurance, and opportunities for growth.

Servicios

Global annual salary package up to €33,000

Medical insurance benefits

Free coffee and tea

Free breakfast on Mondays

Fresh fruit on Thursdays

Free online English courses

Discounted language courses abroad

Flexible working hours

Formación

• Spoken and written fluency in English and German required.
• Relevant marketing or brand experience necessary.
• Keen interest in online trends, technology, social media, blogs, and travel is critical.
• Demonstrated ability to handle multiple tasks and meet deadlines.
• Proven success in marketing strategy application.

Responsabilidades

• Create and implement a marketing activity calendar.
• Support regional branding projects to grow revenue.
• Conduct general marketing research to generate creative campaign ideas.
• Manage website and blog content.
• Execute social media planning and research.

Conocimientos

Digital Marketing

Marketing

Google Analytics

Pardot

HTML5

MailChimp

Marketing Automation

Salesforce Marketing Cloud

HubSpot

Responsys

Email Marketing

Social Media Management

Educación

Bachelor's degree or above

Herramientas

Website analytics tools

HTML management (CMS)

Mass email (CRM)

Descripción del empleo

Responsibilities

• Creating and implementing a marketing activity calendar to drive leads and conversion efforts through online and offline channels
• Supporting the development and implementation of regional branding projects with focus on growing revenue and ROI
• General marketing research including competitor activity monitoring to create new and creative campaign ideas
• Working with the content email design and web teams to develop digital campaigns
• Website and blog management : writing translating and proofreading content
• Writing compelling content for partners
• Outreach digital PR contests and ruffles and best practice industry trends
• Sourcing securing and managing sponsorship / blogger partnerships / influencers
• Social media planning research and execution
• Communicating with target audiences and managing customer relationships
• Organizing events such as conferences seminars webinars and exhibitions
• Supporting the development of SEO strategy including seeding content and link building
• Monitoring KPIs related to brand searches traffic on the website and leads generation

Qualifications

• Bachelors degree or above (desirable)
• Spoken and written fluency in English and German
• Relevant marketing or brand experience
• Keen interest in online trends technology social media blogs and travel
• Ability to think creatively and contribute ideas
• Experience and passion in creating content
• Demonstrated ability to handle multiple tasks to prioritize those tasks and meet deadlines
• Proven success in applying strategy using marketing channels with focus on reaching targets
• Experience with website analytics tools
• Knowledge of HTML website management (CMS) and mass email (CRM)
• PPC and best performance media practice (desirable)
• Complimentary experience of offline marketing (desirable)
• High levels of energy and self-motivation
• Self-awareness
• Teamworking skills and Innovative approach

Additional Information

This is a full-time position based in Barcelona. You will be fully supported in your role with on-going coaching and training from your colleagues and managers.

Benefits

• Global annual salary package range up to 33.000 annual (depend on experience). Ticket restaurant and annual bonus included
• Medical insurance benefits discounts
• Free coffee and tea
• Free breakfast on Mondays and fresh fruit on Thursdays
• Free online English courses and discounted language courses abroad
• Working hours 40 per week
• Flexible working 3 days in the office / 2 days at home weekly
• The opportunity to grow as part of a division in a successful multi-national education company

Remote Work: No

Employment Type: Full-time

Key Skills

Digital Marketing,Marketing,Google Analytics,Pardot,HTML5,MailChimp,Marketing Automation,Salesforce Marketing Cloud,HubSpot,Responsys,Email Marketing,Social Media Management

Experience: years

Vacancy: 1