Programmatic Trader

Publicis Groupe; Barcelona; Presencial; EUR 40.000 - 60.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Flexible benefits

Growth opportunities

Online training access

Partner certifications

Work from anywhere

Holidays package

Well-being program

Descripción de la vacante

Publicis Groupe in Barcelona is seeking a skilled Programmatic Trader to activate, manage and optimize programmatic campaigns. You will collaborate with media planning, strategy and client teams to hit KPIs and maximize ROI across DSPs and formats.

You will monitor daily performance, implement optimization strategies, and deliver insightful reports while staying current with industry trends and testing opportunities in a fast-paced environment.

Formación

• Bachelor’s degree or equivalent experience in marketing, advertising, or business.
• 2–3 years of experience in programmatic advertising, preferably in a media or digital agency.
• Hands-on experience with programmatic buying platforms and DSPs such as DV360, The Trade Desk, or similar platforms.
• Strong understanding of digital media buying, targeting, optimization, measurement and campaign performance.
• Advanced level of English; detail-oriented and collaborative in a fast-paced environment.

Responsabilidades

• Monitor campaign performance daily, ensuring delivery, budget pacing and KPIs are met.
• Set up, manage and optimize programmatic campaigns across DSPs and platforms.
• Implement optimization strategies based on campaign performance and objectives.
• Analyze results and identify insights and opportunities for improvement.
• Prepare campaign reports and communicate results to internal teams.
• Collaborate with media planners, account teams and digital specialists for integrated strategy.
• Ensure correct implementation of tracking, pixels, audiences and configurations.
• Stay up to date with programmatic trends, formats and platform developments.
• Identify testing opportunities, new formats, audiences and optimization strategies.

Conocimientos

Programmatic advertising

DV360

The Trade Desk

Data analysis

English proficiency

Educación

Bachelor’s Degree in Marketing, Advertising, Business, or related field

Descripción del empleo

Company description

Publicis Groupe, the world's second largest communications group that is present in more than 100 countries and has more than 98,000 employees. With a unique work philosophy, The Power of One puts clients at the center by promoting the growth of their business through creative agencies (Leo Constellation:Publicis Spain, Leo Spain; Publicis Health), media (Zenith, Starcom, Spark and Performics), and areas of transversal knowledge.

Zenith is a leading global media agency and is one of the agency brands within Publicis Groupe. We are dedicated to creating a sustainable advantage for our clients, providing them with a quantifiable return from their communications investment that outstrips their competitors. Our focus on ROI ensures that clients' budgets are invested, not simply spent. We believe the most important consideration for any campaign is a demonstrably effective outcome. We are committed to developing close partnerships with all our clients and to delivering a service that always exceeds expectations.

Are you looking to join an agency that blends data and technology to solve complex challenges for our clients? Do you want to understand how behavioral insights can be drawn from data, and how this can impact a programmatic strategy? If you're passionate about the marriage of data and digital, and the prospect of building a career in that space, then we want to hear from you! You’ll learn from the best and you’ll teach the best. If this sounds like you and you’ve got something to bring, come and join us!

Overview

As a Programmatic Trader, you will be responsible for the activation, management, optimization, and analysis of programmatic advertising campaigns across different platforms and formats. You will work closely with media planning, strategy, and client teams to ensure campaigns achieve their objectives and KPIs, while identifying opportunities to maximize performance.

Responsibilities

• Monitor campaign performance on a daily basis, ensuring delivery, budget pacing, and KPIs are met.
• Set up, manage, and optimize programmatic advertising campaigns across different DSPs and platforms.
• Implement optimization strategies based on campaign performance and business objectives.
• Analyze campaign results and identify key insights and opportunities for improvement.
• Prepare campaign reports and communicate results and recommendations to internal teams.
• Manage different targeting strategies, including audience, contextual, behavioral, and retargeting approaches.
• Collaborate closely with media planners, account teams, and other digital specialists to ensure an integrated media strategy.
• Ensure the correct implementation of tracking, pixels, audiences, and campaign configurations.
• Stay up to date with programmatic advertising trends, technologies, formats, and platform developments.
• Support the team in identifying testing opportunities, new formats, audiences, and optimization strategies.

Qualifications

• Bachelor’s Degree in Marketing, Advertising, Business, Communication, or a related field, or equivalent experience.
• 2–3 years of experience in programmatic advertising, preferably within a media or digital agency.
• Hands-on experience with programmatic buying platforms and DSPs such as DV360, The Trade Desk, or similar platforms.
• Good understanding of digital media buying, targeting, optimization, measurement, and campaign performance.
• Strong analytical skills and confidence working with campaign data and KPIs.
• Experience with ad serving and measurement tools will be highly valued.
• Advanced level of English, which will be assessed during the interview process.
• Detail-oriented, proactive, and comfortable working in a fast-paced and collaborative environment.

Why join us? Because we offer reasons such as:

• Flexible Benefits (Coverflex):Enjoy more than just work with flexible compensation including meal vouchers, health insurance, transportation, and more.
• Growth Opportunities:You can advance in your career not only through the experience of working with major clients but also by accessing local and global training programs specialized according to your role, covering both technical and soft skills.
• Free Online Training:You can access unlimited courses from LinkedIn Learning and Udemy Catalogs through our artificial intelligence platform "Marcel".
• Partner Certifications:You'll have the opportunity to obtain certifications from industry giants such as Meta, Google, or Amazon.
• Work from anywhere:Telecommute up to 6 weeks from over 100 countries with our #WorkYourWorld program.
• Attractive holidays packageincluding your birthday & Advertising Day off plus some additional days off. Rest is also important!
• Well-being:We prioritize the well-being of our staff and organize various health initiatives such as daily meditation or yoga among others.

Employee benefits are an integral part of the company’s annual compensation package. These benefits are subject to the company’s current policies and guidelines and may be modified, updated, or adjusted at the company’s discretion to reflect organizational needs, regulatory requirements, or business conditions.

We are certified as a Great Place to Work, your happiness and providing you with an outstanding experience means a lot to us, let's enjoy!

Here at Publicis Groupe, we are committed to building a culturally diverse workforce and therefore strongly encourage applications from underrepresented groups. We are committed to equality of opportunity and welcome applications from all individuals, regardless of their background: we do not discriminate on the basis of race, color, religion, gender identity or expression, sexual orientation, national origin, age, disability, marital status, or any individual´s status in any group or class protected by law.

If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you.

All employees are committed to complying with obligations regarding Information Security and Technologies, obligations related to the use of Artificial Intelligence, obligations stemming from the Quality and Environmental Management System, as well as obligations derived from the Integrity Management System, Corruption Prevention, and the Anti-Bribery and Anti-Corruption Policy. Furthermore, all employees are required to complete mandatory training courses, declarations, and compliance commitments in these areas.